Music Trade Review

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MEDALS AWARDED THE MUSIC TRADE REVIEW
Volume 100. Number 2
February, 1941
Established 1879, and published monthly by Henderson
Publications, Inc., at Radio City, 1270 Sixth Ave., New York,
U.S.A. 1 Year S2, Two Years $3. Carleton Chace, Executive
Editor. Also Publishers of Radio-Television Journal & The
Talking Machine World, "Musical Merchandise" and
"Parts" for wholesalers.
Only trade publication in the piano business.
Awarded jive medals for "the best" in jotirnalism.
Storygrand as played by Deanna Durbin in her new picture "Love at Last"
2734^ Issue
E F E N S E is on everyone's
tongue, but in pianos they
may well think about it in
terms of "national defense"
but not directed to the all important
factor of "defense of piano profits."
instruments made at less money, as
can be seen from the reproductions of
report from the Department of Com-
merce, Bureau of the Census, to whom
all are indebted for this authoritative
information. See next two pages.
HEN I learn of some of the
piano volume being done
and hear about the nets—
it's nuts, and the boys will
never get fat and resplendant with the
residue now being left after manufac-
turing. Prices to dealers are on the
basis of mere brokerage. There is no
joy seeing the constantly increasing
numbers of pianos made, when the
production end of our business is con-
stantly going backward.
UMEROUS paragraphs herein
from time to time have com-
mented on the low profits in
pianos; asking for dealers to
pay higher prices several told us to
mind our own business—that if mfrs.
were suckers enough to sell low, why
should we (The Review) worry, etc.,
etc.) Those boys were right — mfrs.
should use their own cudgels, but our
policy is to point out glaring discrep-
ancies in the formula of doing a con-
structive piano business.
D
W
N
D
P
EALERS are doing so well
selling the idea that pianos
must be sold to them cheap,
and the mfrs. are taking it
easy on raising prices to the proper
profitable-range, that in "defense" of
dealers' sources of supply, it is all im-
portant that the prices be right with
rational rewards for the factories. No
one can tell us that there are any vita-
mins in our industrial policy of more
ROOF that The Review calls
the "turn" on piano work is
shown by these "repeats" of
editorials of a year ago, is now
confirmed by the piano reports released
from the Department of Commerce,
Bureau of the Census. This "evidence"
testifies to an accuracy that is pleasing
to us and must be gratifying to our
friends who sponsor our work.