Music Trade Review

Issue: 1941 Vol. 100 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE ONLY EXCLUSIVE PIANO TRADE-JOURNAL PUBLISHED
IN THE UNITED STATES - - - IN FACT, IN THE WORLD
1941
LL BE RICH IN NEW
OPPORTUNITIES FOR BALDWIN DEALERS
NOW
3 Kr/r'
more than ever
/ / pays to feature
the Uaf^jJI
n e
Baldwin dealers claim that the
Baldwin line gives them the
greatest returns from their sales
efforts because of:
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The incomparable quality of the Bald-
win grand, the choice of an imposing
galaxy of stars in the professional
musical field.
The completeness of the Baldwin
line, which includes a fine piano for
every piano purpose — concert plat-
form, studio, school and home.
The consistently high and easy dem-
onstrable quality of all Baldwin-made
pianos.
The originality and eye appeal of
Baldwin styling.
The effective cooperation of the Bald-
win company in all phases of sales
promotion.
®
.COR
IXHO*
tLHUA
ALDWIN dealers efrterTrieNew Year with
their enthusiasm at a new high because of their
performances with the Baldwin line in 1940 — a
year in which a larger proportion of buyers chose
Baldwin-made pianos than during any previous
year in Baldwin history.
,**
Baldwin dealers will capitalize upon this
strong trend to Baldwin in 1941 with new sales
energy and aggressiveness and with the strong
support of the factory in national advertising, in
direct sales promotion and activities and with
financing when needed.
A Quality Piano Is Always the Best Value
The BALDWIN PIANO COMPANY, Cincinnati, Ohio
MANUFACTURERS
OF BALDWIN,
ACROSONIC,
HAMILTON
AND HOWARD
PIANOS
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Sometimes a butler goes with it
W h o buys the Stcinway?
Go through a Stcinway representative's cards,
and you'll find such names as these:
Mr. S
, advertising man; lives on Park
Avenue; has butler; home in California.
Mrs. B
, music teacher.
Mr. J
, runs a Greek restaurant.
Mr. L
, college professor.
Sometimes a butler docs go with a Steinway,
but more often Stcinway prospects are average,
middle-income Americans.
Any one who wants a good piano can be inter-
ested in a Steinway.
Steinway representatives know this well. Their
sales records over the years prove it.
The new Sleimvay Modern Grand, combining authentic present-
day styling with traditional Steinway quality. A real pace-maker/
S T E I N W A Y
F
O
U
N
D
E
D
STEINWAY HALL
J 8 5 3

I
&
N
N
E
S O N S
W Y O R K
109 WEST 57th STREET

C I T Y
NEW YORK

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