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MUSIC TRADE REVIEW, PIANOS ONLY, DECEMBER, 19U
IANOS are getting into so much
advertising by other houses that
it is a tactic proof of the power
of piano promotion. This little
clipping from the ad of Newsweek — shows
the paper on the spot
with piano "news" but it
is little behind in bench
data - note the stool on
top.
Assimilation of the
progress of the piano
"seat" has not been as
intense as the promotion
t
^j^f.ssr.^n
of pianos — bench houses
do little advertising and
are content to follow the snowplow.
P
permitting a choice of 25 at a special
price, when purchased with the cabinet
and chair. All of these ideas have been
tried and used at one time or another —
but no organized campaign has been seen
to sell such products.
H
X A I ^ P ^ p i E L P wanted." Ever hear of a
piano finish dropping off the
case in scattered small layers?
This, alleged to be due to for-
getful ness on wiping off wax before applica-
tion of dupont finish. Why does it happen?
How much cost fix 'em? Can reair man do
it or is it factory job? Is it factory's fault for
poor finish?
HO determines the proper
styling of a bench for a spe-
cific piano style? Who is the
one that says it shall be of a
certain size? Notice benches with HV2"
VIDENCE of the sincere desire on
width, which if made "I2V2 or 13" would
the part of piano manufacturers and
double the capacity of the sheet music
their suppliers to cooperate with the
compartment. The interior could be an-
Federal government's all out de-
other inch higher, so that the music would
fense program is manifested in this issue
be sufficient for rational use. Too many
through their exploitation of United States
benches are made to a "price" due to the
Defense Bonds and Stamps. Striking ex-
insistence of dealers, who like to give 'em
ample of loyalty is that of the 2642 (85%)
away. I hear someone say that if benches
Wurlitzer employees who have subscribed to
were not made "short" that the sale of
$331,500 in Defense Bonds and Stamps
music cabinets would be hurt, and maybe
based on maturity value annual basis.
I've automatically discovered the answer to
my own question on bench music capacities.
Then, why can't dealers feature an ensemble
of a nice piano chair— not bench — and music
cabinet, not only for the new piano sales,
but as a "special" to old customers and
others? Here is the fourth idea for deal-
ers.
And the fifth, dealers handling piano
music could include a batch of music —
say, three groups of 25 selections, each,
W
E
THE MUSIC TRADE REVIEW
Only Dealer Merchandising magazine in the piano business awarded five medals for "the best"
Established 1879, and published monthly by Henderson Publications, Inc., at Radio City,
1270 6th Ave., New York, N. Y., U. S. A. Carleton Chace, Executive Editor. 1 year $2.
2 years $3. Also publishers of Radio Television Journal, Musical Merchandise, Parts.