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MUSIC TRADE REVIEW, PIANOS ONLY, DECEMBER, 19U
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Music Maintains
Own a Piano"
Slogan used during World War I adopted by
Advertising Manager's Club of NPMA
llm
fk JTUSIC Maintains Morale—Own a
| ^ / | Piano." This is the slogan which
is to be used in the advertising
campaign "which will be sponsored by the
National Piano Manufacturers Association
and also the National Association of Music
Merchants, before and during National
Music Week next May. The slogan was
decided upon at a meeting of the Adver-
tising Managers Club of the National
Piano Manufacturers Association, which
was held at the Hotel New Yorker on No-
vember 7th.
Due to the resignation of David W. Kim-
ball. Treasurer of W. W. Kimball Com-
pany, as President of the club and also
to the absence of Earl O. Fay. 1st Vice-
President; Carl Keppler, Advertising Man-
ager of Steinway & Sons, 2nd Vice-Presi-
dent, presided. The Minutes of the annual
meeting which was held last August, were
read and accepted. Lawrence W. Selz,
Publicity Counsel for the association, then
re-counted the success of the Spring Peak
Campaign last year, stating that over 750
kits were used by dealers throughout the
country. There was a general discussion
on what should be included in the kit
which will be sent out next year, and de-
cided that there would be, as usual, two
counter cards, spot radio announcements,
publicity stories for newspapers, a Music
Week speech for radio broadcasting and
a promotion manual, giving complete in-
structions to the dealers as well as the
dates upon which to use the material in-
cluded in the kit. It was also decided to
provide the dealers -with six mats for
newspaper advertising and, in addition,
illustration cuts, with separte copy which
may be worked over by the dealer at his
discretion.
Labels will also be provided, upon
which will be the new slogan: "Music
Maintains Morale," which can be used on
the stationery of dealers and there will
also be window posters bearing this
slogan. Lapel buttons bearing this slogan,
of a smaller size than those used last year,
•will be provided not only for the use of
the dealer and his salesmen but for the
purpose of giving them to other people to
wear. These, however, will be sold to the
dealer in quantities at a moderate price.
The dealer will also be asked to con-
sult the truckman who delivers his pianos
and ascertain whether he will be willing
to place a sign on his trucks, drawing at-
tention to the piano and the slogan. These,
however, will be prepared at the cost of
the dealer if the dealer cares to place an
order with the Association for them.
work out the details, will report back to
the club at as early a date as possible,
after which another meeting will be held
to determine other matters, including the
distribution of the kits.
Speakers Engaged
for 1942 Clinics
The importance of music and the music
dealer in maintaining culture and morale
in his community will be stressed by noted
speakers at the 1942 piano sales clinics,
it was announced by William A. Mennie,
secretary of the National Piano Manu-
facturers Association, which sponsors the
series of dealer get-togethers.
"The music merchant who has a true
appreciation of his position in the life of
his community has a great psychological
advantage over the one who regards him-
self merely as a storekeeper," said Mr.
Mennie. "Those who attend the coming
clinics will return home with greater con-
fidence in themselves and an enhanced
Carl Keppler
respect for their chosen work."
The mayors of two cities are among the
The color scheme this year will be red, inspirational speakers already scheduled.
white and blue, and will be carried out They are Mayor Garfield Stewart of Cin-
on all promotion pieces, including the cinnati and Mayor John T. Alsop, Jr., of
window streams and slogan posters.
Jacksonville, Fla.
A committee to work out the details of
The San Francisco clinic will hear Dr.
this plan was appointed, composed of Mr. Warren D. Allen, head of the Stanford Un-
Keppler, Miss Eleanor Martin, Advertising versity music department. At Seattle the
Manager of Kranich & Bach, New York, inspirational speaker will be Miss Eleanor
and Charles Freeman of the Federal Ad- Scott, president of the Washington State
vertising Agency, New York.
Music Teachers Association.
It was decided that this promotion kit
Dr. Willem van de Wall, director of
would be prepared immediately after the music education at Louisiana State Uni-
first of the year and will be sold to the versity, is preparing an address to be
dealers for $1, the same as last year; but given at the sales clinic in New Orleans.
it will be distributed, however, much
Participants in the San Antonio. Texas,
earlier than last year. It is the plan to clinic will hear a straight-from-the-should-
have them in the dealers' hands not later er talk by Herman H. Ochs, president of
than March 1st. Much material will be in- the Wolff & Marx Co. department store.
cluded that can be used at any time other
In Cleveland the assignment will be
than through National Music Week.
handled by Dr. Rudolph Ringwall. asso-
Before the meeting adjourned, after the ciate conductor of the Cleveland Orch-
reading of the resignation of Mr. Kimball, estra. Frederick R. Huber, municipal di-
the following new officers were elected: rector of music for Baltimore, Md., will
Carl Keppler, Steinway <& Sons, President; talk at the clinic in his city.
Earl O. Fay, Rudolph Wurlitzer Company,
As in the clinics held early this year, the
1st Vice-President; John H. Gettell, Mathu- 1942 meetings will be divided into morn-
shek Piano Mfg. Co., 2nd Vice-President; ing afternoon and dinner sessions. The
Carleton Chace, Executive Editor, The speakers listed above will appear on the
Music Trade Review, Secretary.
dinner programs, together with represent-
The committee which was appointed to atives of the Federal Reserve Bank.