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MUSIC TRADE REVIEW, PIANOS ONLY, DECEMBER, 19kl
11
TEN, TRADE!
is a National Defense
selves in getting started. May the resumption of this hour
Issue. In it the piano manufac-
symbolize the national determination to retain the common
turers and their suppliers are
homely customary things that are the resources of our
strength." So said W. J. Cameron of the Ford Motor Co.
showing their usual cooperative spirit
in opening the Fall series of the Ford Sunday Evening Hour.
by devoting a large amount of space
It rather makes sense doesn't it? For your strength, our
to the exploitation of Defense Bonds
strength and the nation's strength.
and Stamps. Although we know that
"Music is Essential 1 ' and "Music
It Was Good Then
Maintains Morale" all appreciate the
and Is Now
fact that there can be no music or
musical instruments on which to play
Maintains Morale" was the slogan under
"
in the free American Way should the
which the music industry came through World
nation's defense efforts fail. So it's
War I with flying colors. It has again been
first our country, may she always be
adopted
as
the slogan for the industry and will be used as
Carleton Chace
independent so our future generations
the theme for the Spring Peak promotion campaign next
may live always in a more peaceful
year sponsored by the National Piano Manufacturers Asso-
world and be able to look back on these historic days as
ciation and the National Association of Music Merchants.
those which brought the world to-gether in greater harmony
Spring Peak "kits" will again be prepared by the Adver-
and unity so that they may be proud of
tising Managers Club for use of dealers.
their American heritage. On following
Over seven hundred of these kits were
pages we have endeavored to show how
used this year and no dealer should miss
the opportunity to use one. The small
important to all walks of American life
investment of $1.00 is nothing com'
both the piano and the organ have been
pared with the material which is en-
and are to-day. Can anyone disagree
closed in the kit for his use. For piano
that "Piano and Organ Music is Essen'
USIC
merchants it is second only to National
tial and Maintains Morale" in times like
aintains
Defense. It is his personal defense to
these? We doubt it.
see to it that "Music Maintains
ORALE
An Unusual
Morale."
Piano Year
W
own a Piano
E look back over the past year
with a great deal of satisfac
tion in so far as the piano busi-
ness is concerned. However, it was one
of the most peculiar years within our
experience. We cannot remember any
year when the piano business had two holiday seasons in
the same year. Another odd fact was that those months
that are usually good were not good and usually
dull months went away ahead of their best
records. So 1941 will be remembered for its
peculiarities as well as its good business. There has
been little to mar the progress of the piano busi'
ness except fear. Fear that there will be a short'
age next year. Well, there is a shortage of some
materials right now but latest reports from Wash-
ington are encouraging and it seems certain that
the piano business will not suffer nearly as much
as anticipated. Both manufacturers and dealers
will be doing business at the same old stand in
1942 as in 1941, not perhaps in the same volume
but with sufficient volume to make "Business as
usual" most interesting.
Our Greatest
Strength
" " ^ / T O W 'business as usual" 1 because it is neces-
I ^M sary to the national economy, family life
as usual, cultural interests as usual,
planning for the future as usual, confiding our-
selves to American principles much more than
usual—these will carry us through more surely
than a host of hectic schemes that exhaust them-
Piano Salesmen
Take Notice
T
HE demand still continues in such
volume that it is being proved that
people will buy pianos like they do
anything else regardless of the price,
when they have the money to spend. It also proves that
there are thousands of persons who desire to have a piano
in their home but it just takes that peculiar some-
thing to make them buy. One would think that
piano dealers have been asleep to read a recent
survey made by Sales Management Magazine in
which it was revealed that 69.5'/, of the living
rooms in Atlanta, Ga., Des Moines, la., Hous-
ton, Texas, Seattle, Wash, and Springfield, Mass.
did not have pianos. Of the 30.5% who did have
pianos only 6.8% bought them during the past
year; 6.8 ( ,< within one and two years; 9.8%, with-
in two and five years; 5.3% within five and ten
years, and 71.4 per cent had owned their pianos
over ten years. 4.5% of piano owners were plan'
ning to replace and .6 of 1% of non-owners
were planning to buy a piano. According to
these figures their's a lot of piano selling to be done
and plenty of living rooms for a piano.
BUY
it United States £
DEFENSE
SAVINGS
BONDS and
STAMPS