Music Trade Review

Issue: 1941 Vol. 100 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
21
THE MUSIC TRADE REVIEW, OCTOBER, 19 hi
Piano
Supplies
Actions - Hammers - Plates - Hardware
Strings - Pins - Felts - Tuners Supplies
TUNERS BOOKKEEPING IMPORTANT
J. W. Tapper, president of the Boston Tuners Association
gives reasons and suggests methods for follow up system
J. W. Tapper president of the Boat
Boston Tuners Association who was one
of the speakers at the annual convention
of the National Association of Piano Tuners
pointed out how through careful book-
keeping and system the tuning profes-
sion can be made a profitable career.
"The subject of bookkeeping would
seem to be rather a foreign one to piano
tuning" he said, "Yet. to any man doing
any amount of business it is as closely
related to his tuning business as to any
other, if he be a progressive business
man. Today books have to be useful,
and not merely a procedure. They must
tell cold facts, and, these Facts must be
reckoned with, if future procedure is to
be profitable. Our operations must be
analyzed to see if they have been fruitful
and if not to apply a remedy. Incidentally
I have instituted a simple but effective
set of books for our Boston Association,
and method of dues collecting and ac-
counting, which is working admirably.
REASONS FOR KEEPING BOOKS
Now, why keep books at all? Why do
I keep books? Here's why:
1. I want to be sure that every cent
of income is reflected.
2. That every customer shows up
again for repeat.
3. That I positively charge every cus-
tomer.
4. That I positively credit every pay-
ment received.
5. That I get every cent of expense
accounted for.
6. That I can find out promptly, at
any time, what my cumulative
earnings are for any period, and,
be able to compare with like per-
iod with previous years.
7. That I can find out promptly, at
any time, what my cumulative ex-
penses are for any period, and, be
able to compare with like period
with previous years.
8. That I can find out promptly, at
any time, what my cumulative net
earnings are for any period, and,
be able to compare with like per-
iod with previous years.
9. That I can secure information as to
sales (jobs) from different sources,
and, if these sources are a paying
proposition.
10. That I can watch any particular
class of expense.
11. That I can watch gross expenses
and keep them in proportion to the
sales.
12. That I can determine, and be able
to compare, gross number of cus-
tomers served each year, or por-
tion of the year, and compare with
past years.
13. That I can determine the number
of repeat customers each year, or
portion of the year, and know that
it remained healthy.
And, many more items of control infor-
mation, on which I can act as necessity
demands.
"Going on from year to year and find-
ing that you have enough to eat and wear
is not sufficient. You either improve or
you stand still; and, standing still is
going back. I keep charts from such
figures obtained, and these charts are
watched continually. The charts have re-
peatedly had the effect of pushing me
when they show declining lines, or of
curbing me when they show ascending
lines of expense, or, any particular kind
of expense."
To illustrate this Mr. Tapper displayed
a sales account (meaning jobs). Each
sale bore a consecutive number; the date,
customers' names, amount and whether
"check, cash or charge". Each check item
was posted to the check book. Each cash
item to the cash account. Each charge
item to the accounts receivable. (On
another board was shown two styles of
miscellaneous accounts receivable.) and
the carge accounts were posted to them.
The incoming credits to these accounts
later were also posted, and the outstand-
ing accounts stood out prominently. This
sales book also showed the sales by
territories, or towns, for comparison, the
sales by sources (sources of the income)
for comparison. "The result of this" said
Mr. Tapper, "is that (1) the most fruitful
territory was pushed the hardest and the
others according to their health.
(2) The sources and there cost were
watched, and the unfruitful sources either
eliminated or less stress put on them.
He then displayed an expense account,
columnarized for classification of expense:
totals of expenses f6r one month, two
months, three months, etc., -were clearly
in view. Total of expenses for classes of
expense also clearly in view for same
periods.
Felts 9 Cloths and Punchings
A very diversified stock enables us to match your samples
for thickness, color and texture. We specialize in felts
and cloths for all piano purposes, by the piece, yard or
cut to specifications.
And, equally important to you is the prompt service we
can render. We'll appreciate an opportunity to show you
how good our service is!
AMERICAN PIANO SUPPLY CO.
Hnmmavhvr Svhlvmmer & f>#.
2 2 » 4TH AVEIXI'K. \EW YOltK. S I X E I R4B
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, OCTOBER, 1W
22
CONTROL OF FUTURE WORK
"Besides the control of what has hap-
pened, we should have a control of what
we want to happen in the future. This
would bring in a little system in our pro-
cedure, as well as bookkeeping. There
must be some control or system where
you have had business with two or three
thousand peoplel This future happening
that we want is bound up with two
things: repeat business and new business.
"I -will not go into new business as
time will not permit, but simply to state
that I do considerable mail advertising,
and operate strong system in connection
with new business. Incidentally, I have
never solicited once, either by phone or
door. Yet have built up my business from
scratch, coming out of an office.
"Now, there must be some way where-
by you can get as many of these people
whom you have served once, to repeat,
without pawing through pages of a badly
mixed up note book, and, then deciding
that 'I will try this one or that one.' They
should all be touched up, and, repeatedly;
and, at proper intervals, whether they
repeat or not! Your follow-up should be
a persistent training to the minds of the
customers on the necessity of the re-
tuning. Ordinary form reminders will do
for those whom you feel pretty sure will
repeat anyway.
"But, when you finally get to sifting
them out, from experience, a personal
message to the offenders is the only
thing. And, it must be personal. It must
not read like a form. Each message should
be individual regarding the particular
piano. And, with every communication
should be a reply card. On these reply
postcards the customer does not have to
go out and get a stamp, but just slips it
in any mail box. These reminders should
go out at the right time. But, how am I
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NOTE—When sending keys pack securely—ship by Mail or Express
and number all keys near capstan screws
Keys Returned in a Few Days From Time They Reach Our Factory
IVOLOID PIANO KEY CO.
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BROOKLYN, N. Y.
Our best references are the leading manufacturers and dealers we arc now doing work, for
going to get time with two thousand
names to cover such a number and pick
out the ones to go out this month. When
I return for the day I transcribe from a
rough memo book, into an effective
record for future action everything that
has happened that day.
"Once set up in proper form for action,
I forget them until the alarm in the sys-
tem rings. The members of our Associa-
tion wonder how I think of everything
when they receive a birthday card from
me! Yet I have a poor memory!"
Mr. Tapper then displayed a special
form of customer card which he had
printed.
THE THAYER Onoented STICKER ACTION
U. S. PAT. No. 2,073,463
FURTHER PATENT APPLIED FOR.
THAYER ACTION COMPANY
R O C K F O R D ,
W O R L D ' S
L A R G E S T
M A N U F A C T U R E R
I L L I N O I S
O F P I A N O
A C T I O N S
The card showed: Job number, date,
customer's name, address, phone and
source of business at the top. Along the
top was numbered 1, 2. 3, 4, 5, etc. up
to 12, designating the 12 months of the
year. Then all through this bunch of
cards protruded a number of signals. A
little opening at the bottom of each re-
vealed the month for action. At a glance
one could see the January pile! At the
right hand was a column down the side
headed "Reminders", and, herein ap-
peared dates, put in by a numbering
stamp, showing the various dates of re-
minding which went out to the customer.
The various years of cards were kept
separate, and each alphabetically ar-
ranged. So that at a glance one could
see the amount of each year that had
not repeated! Further certain towns, or
territories had their own particular color
of card, red. white, yellow, etc. And yet
the card stayed under the alphabetic
designation of each customer.
A double check on the card -was ef-
fective through the sales book through
the effectiveness of the numbering of
each job.
As each customer repeated, the job
was given a new consecutive number.
The old number was then cancelled in
the sales book with a dating stamp.
In starting then to follow, say from
January 1, every cancelled item was
ignored, as that customer had already
repeated in some later part of the book.
If a card was missing any open con-
secutive number -would immediately show
it up! No customer could possibly be
overlooked!
Where the follow-up was to be other-
wise than the six-month's period, the
signals on the cards would take care of
that automatically.

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