V*-* " '
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NO-STRADDLE
OCTOBER
1941—VOL.
100. No. 10—THE 2,742nd
ISSUE
EDITORIALS
WE MAY BE WRONG BUT NEVER
IN DOUBT
• 1
MEOALS AWARDED Tut Music TRADE REVIEW
J
NTERESTING are the new angles of
piano selling, since the installment
rules went into effect—that of renting
a piano until the rental paid equals the
down payment, when the deal is shifted to a
lease account. Perhaps this isn't so new, as
it has been done for years, but until Septem-
ber first, had more or less become dormant.
Then there is the piano club, the customer
"joining" up and selecting the piano, paying
so much a month until the proper down pay-
ment is available—the piano being stored
meanwhile by the dealer.
I
v
ERY little kicking in the piano busi-
ness about the new rules, except
that the prior advertising of "no
down
payment"
and
"special
terms" aided to get store traffic. Piano men
are capable of handling the details of sell-
ing-on-time without any aid from anyone. It
might appear in the public prints that the
piano business is in the doldrums because of
the special offers, but rest assured that the in-
dustry's down payment and terms are per-
fectly proper, and that repossessions are the
lowest of many on-time products.
T is unique to hear the "new blood" in
pianos talk; that they know what the
pianos cost; they know how much
profit they require, and whether they
sell one or not, that is the way they intend to
run their piano sales, regardless of the
"customs" of the industry to be contented
with small margins. It is a laudable policy,
I