Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, OCTOBER, 1H1
19
Four Leaders in Magnavox
Line for Fall and Winter
Four new Magnavox creations, each
one attractive in design and complete for
performance are outstanding in the line
which is being presented this Fall by the
Magnavox Co., Fort Wayne, Ind. In-
cluded in the line is a revised Hepple-
compartment, center-hinged doors to con-
serve wall space, comes in Old World
mahogany . . . bleached mahogany and
walnut, and measures 39" high, 36" wide
and 19" deep.
The Chippendale End Table is the one
Columbia bands on subsequent broad-
casts of the Band Wagon. Their "Band
Wagon Specials" have not yet been
chosen.
Columbia will promote the record
through all regular channels as a "Fitch
Band Wagon Special" and that tag will
be carried on the actual record label. In
point-of-sale and direct-mail credit will
THE MAGNAVOX FALL DISPLAY
Hepplewhite
white model 52F similar to the former
Hepplewhite but having a wood grille
instead of wire. Among the important
features of this model are 12 watts
power, 12 inch exclusive Magnavox Duo-
sonic speaker, 9 tubes, automatic record
changer.
Then there is a revised Georgian Com-
mode, model 52F. Combining the English
Regency feeling together with the simple
lines of modern contemporary styling,
the Georgian is one of the most artistic
radio-phongraphs which Magnavox has
ever presented to the trade. Principal fea-
tures of the chassis are: 12 watts undis-
torted superpower, 12 inch Magnavox
double cone Duosonic speaker, with F.M.
and professional home recorder available
as optional equipment.
Added to these is the Regency Sym-
phony which is not a new model as it was
introduced several months ago. However,
the bleached mahogany illustrated here-
with made a distinct appeal at the New
York Show. In the Magnavox Salon at the
Hotel New Yorker the light mahogany
wood showed up -with contrasting beauty
against a dark green slip covered wall.
This hand-finished cabinet folio-wing early
19th Century English Regency, combines
the modern combination radio and phono-
graph. Outstanding features are: 12 watts
undistorted superpower, 12" Magnavox
Duosonic speaker. Frequency Modulation
(optional), 12 tubes, Intermixing, auto-
matic record changer. Professional home
recorder (optional). Concealed record
Georgian
Regency Symphony
completely new Magnavox radio-phono-
graph combination formally presented at
the New York Show for the first time. This
Chairside type of instrument has 12 watts
undistorted power, a 12 inch Magnavox
Duosonic speaker. Pianissimo pickup,
automatic record changer, comes in Old
World mahogany and walnut and meas-
ures 25 inches high, 16 inches wide and
26 inches deep. A feature of this set is
its double action lid which facilitates play-
ing the radio portion without lifting up the
whole top.
Columbia Tie-in
with Fitch Program
Contracts have been signed between
Columbia Recording Corporation and the
F. W. Fitch Co. for a cooperative pro-
motion between Columbia Records and
the Fitch Band Wagon.
Beginning with the Band Wagon—
Eddy Duchin broadcast of October 5th,
the Fitch show uses as a program high-
light a number which has already been
recorded by the same band on the show
and released by Columbia as a "Fitch
Band Wagon Special". Mention is made
on the Band Wagon of the orchestra's
affiliation with Columbia and following
the broadcast of the number, credit will
be given to the record which will then
be on sale across the country.
Similar treatment will be given Harry
lames, Horace Heidt, Kay Kyser and other
Chippendale End Table
also be given to the Band Wagon broad-
casts and air-time will be listed.
Negotiations for the cooperative pro-
motion were handled by Pat Dolan for
Columbia, Maurie Lipsey for MCA, Chi-
cago, and E. G. Naeckel of Ramsey Ad-
vertising Agency, Davenport, Iowa for the
Fitch Co.
Radio Plugs
for Victrolas
Special radio spot announcements cov-
ering 1942 RCA Victrola phonograph-radio
instruments have been prepared for
dealer use in connection with the co-
operative advertising campaign designed
to augment a heavy advertising schedule
in a number of national magazines.
The announcements are contained in a
handy booklet and are ready for use
when pulled free of the binding. There
are 18 in all, ranging in length from one-
half to one minute. Six are devoted to the
V-225 "Magic Brain" model which plays
both sides of records without turning them
over, and six are given to the V-215
"Roll-Out" RCA Victrola whose automatic
record changing mechanism rolls out of
the cabinet for greater convenience in
loading.
The spots plug the "Magic Brain" auto-
matic record changer, the "Magic Tone
Cell", the "Jewel-Light Scanner", and
"Flexible Tone Bridge" and other features
of the 1942 instruments.