Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Volume 99. Number 9
September, 1940
Established 1879, and published monthly by Henderson
Publications, Inc., at Radio City, 1270 Sixth Ave., New York,
U.S.A. 1 Year $2, Two Years S3. Carleton Chace, Executive
Editor. Also Publishers of Radio-Television Journal & The
Talking Machine World, "Musical Merchandise" and
"Parts" for wholesalers.
Only trade publication in the piano business.
Awarded five medals for "the best" in journalism.
MEDALS AWARDED THE. MUSIC TRADE REVIEW
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A novel window display featuring the Mason & Hamlin Symetrigrand which recently
attracted much attention in the window of Reinharts' Sons, Hazleton, Pa.
OW many customers have
you closed by showing them
the $25,000 story in LIFE?
This was an amazing pro-
motion on the piano business and great
credit is due to Larry Selz, in charge
of piano publicity. Jenkins was se-
lected because it is the largest piano
(retail only) outfit in U. S. doing
$1,000,000 a year, covering about
3,500 new instruments and 1,500
second hand.
T
WO schools of thought, as
usual, exist regarding piano
store locations. One group
believes that the finest loca-
tion, highest rent, downtown section,
is vital. Another group thinks the cheap
rent, around the corner location, is the
thing. Successes are made using both,
but judging from the Piano Rows of so
many cities we suspect that the best
location is the cheapest for the piano
men.
P
RACTICAL proof is the ex-
perience of the Boylston Piano
Co., Boston, which last year
was in the woods for store
location—north side of Boylston Street
near Berkley. Company moves to Park
Square with daily passerby traffic of
50,000 and doubles piano sales in 1940.
A big percentage of this doubling is
due to the drop-in traffic which is later