Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, AUGUST, 1U0
I
N these days of world strife to
be able to say that a convention
of music merchants was the
largest and most productive in busi-
ness in more than a decade reflects
credit on the entire rank and file of
the industry. There were more ex-
hibits, larger attendance and a larger
volume of business than for many
years, many new styles to choose
from and several interesting and new
constructural features. Undoubtedly
the entire industry is headed for a
big fall and this in spite of its being
a presidential election year. There is
Carletoti Chace
a lot more money than usual going
to be spread around in this country this year and not a
little of it is coming from people who are visiting America.
It behooves every dealer in the country to be on his toes.
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a-
Record Business
in its Stride
PRONOUNCED phase of the convention was the
stimulated interest in radio phonographs and records.
Again this business is becoming an important factor
for the piano and musical instrument dealer. We can go
back to the days when the phonograph and record business
carried the overhead for those piano merchants who had
record departments. No group of dealers sold more than
did the music merchants in those days. And now these days
are returning in earnest. Instead of the old phonograph,
however, the public will buy radio phonograph combina-
tions which are now being produced at prices within the
reach of practically any pocketbook. Furthermore the
pleasure ot listening to records has been enhanced by the
universal installation of the automatic turntable so that
twelve records may be placed on the turn table and the
listener may enjoy an entire evening ot entertainment
without arising from his chair.
•:.- * *
Home Recorders
More Popular
( OMBINED with many of these modern machines is
also a home recording unit with which the owner
may have no end of pleasure recording the playing or
singing of the members of his familv or of his friends, radio
programs and many others, in accordance with his pleasure.
Manufacturers of these instruments will in the future put
more effort behind radio phonograph combinations than
they have in the past. This is logical because it has been
disclosed in a recent survey that of the younger generation,
who were contacted regarding which they would rather
have a straight radio or a combination set, 67 r( said the
latter. It was also shown that they were urging their parents
to buy this type of set when they turn in the old radio.
A
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'I'
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A Huge
Record Market
,O this is the market for the piano and musical instru-
ment dealer. And, it is a huge one. Millions of dollars
worth of phonographs and records were sold by music
merchants in the old days. It can and will be done again.
The radio phonograph combination is a type of instrument
which offers excellent opportunities for the music merchant
who through his experience in selling instruments in the
higher priced brackets is well equipped to carry an adequate
stock and give the public prompt and courteous service.
•it
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Many New
Record Outlets
OT only is the record business booming but its rami-
fications are many more in comparison to what they
were in the old days. They are used now for many
educational purposes both for music lessons, foreign
language lessons, accompanying the owner who plays an
instrument and can now purchase records of certain selec-
tions with the instrument he plays eliminated so that he
may play with the record. They are also used for instruct-
ing salesmen this use being recently inaugurated by big Wall
Street security house. Furthermore, they are produced in
sets, complete operas, string, band and other instrumentals
both classical and popular. It is a wide market this record
market and no music dealer in the country should overlook
its importance.
*
:;- =:-
Horsetradin'est
Used Market
HERE are undoubtedly many who are still active in
the music industry who can remember the days when
selling pianos in the rural districts meant many hours
of travelling around in a wagon and then sometimes taking
something in trade as a down payment. But we don't believe
the piano industry ever bartered much when it came to
disposing of used pianos—like the aeroplane industry has
been compelled to do during the past two years. For in-
stance in a comment we read about this recently the writer
called the used aeroplane market one of the most colorful
"horsetradin'est" of the second hand markets. It seems that
about 2000 used aeroplanes were sold last year. In order to
do this, however such commodities as polo ponies, five acres
of potatoes, a stamp collection, motorcycles, automobiles,
cattle, pigs and many other odd items were taken as down
payments. Furthermore the demand spreads not only from
state to state but from country to country. A man on Long
Island who sells used planes sold one to a man in Wyoming
for which he took as a down payment five acres of potatoes.
Then he had to sell the potatoes and did so to a produce
merchant in another state on terms of delivery after harvest.
South America has also become a good market as well as
Alaska. Not only the piano industry has trade-in problems.
N
T
Thanks for
Your Confidence
OTHING looks so well in a trade magazine as a lot
of advertising pages. And the trade surely did its
part handsomely by boosting T H E MUSIC TRADE
REVIEW advertising in the Pre-Convention issue a neat 25%
over last year. The combined advertising pages in the Pre-
Convention issues of our two music industry trade journals
"The Review" and "Musical Merchandise" added up to 81
pages. Nearest competitor—42 pages. Which, we hope,
entitles us to a short vacation. See you after that.
N