Music Trade Review

Issue: 1940 Vol. 99 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, AUGUST, 19J+0
21
The Combination Business

# PHONOGRAPHS • • RECORDS • • RADIO-PHONOGRAPHS # #
1941 Victrola
Line Announced
in the "Deluxe" series, four instruments in
the "Anniversary" series (including two
with home recording), four consoles in the
"Master" series (including one with home
recording), and two table models. There
is also a new automatic record changing
Victrola attachment that converts any
radio into an automatic phonograph.
List prices (FOB Factory) range from
approximately $30 for the small table
model, to approximately $300 for the most
aton style, and built of the most expensive
stripe and feather crotch mahogany or
walnut veneers, with decorative overlays
of burl maple. The top lid is divided.
The deluxe series of three luxurious in-
Artistic Consoles Many With
struments embodies every refinement in
Tone Guard and
reproduction and radio reception. Similar
Recorders
chassis in all three have such features as
10-tubes, plus Magic Eye, four band
A complete new series of console and
American and foreign reception, 31-meter
table model RCA Victrolas embodying
spread band, 8-station automatic tuning,
many important advances which improve
20-watts push-pull output, 15-inch super-
sensitive loudspeaker, dual built-in
antennas, extended range, automatic tone
compensating circuits and tone filters
designed especially for record reproduc-
tion, and a newly styled top-loading tone
arm. These and all the other models are
designed for use with television or fre-
quency-modulation attachments.
Model V-302. is the most luxuriously-
housed insrument in the line. The cabi-
net is a regal 18th Century design in Sher-
aton style, with front doors concealing Vic-
RCA Mig. Co., exhibit of 1941 Victrola line at Hotel Stevens in Chicago
trola compartment and radio controls. Ex-
Model V-300 is the "Deluxe" model in a
tone quality and performance was an- luxurious deluxe console model. Varying
nounced recently by E. W. Butler, Man- quantities of records and a record rack bow-front 18th Century cabinet. All Vic-
ager of the RCA Victor Radio, Phonograph are included with the Victrola prices. The trola and radio controls are under the
and Television Division and displayed at home recording instrument prices include divided top lid. The front of the cabinet
curves out to achieve an unusually hand-
a supply of recording blanks.
the recent Convention in Chicago.
The "Tone Guard" is a system of welled some effect. The finest walnut or mahog-
Greatly increased power output (push
pull amplification), improved circuits. grooves built into the edge of the Victrola any veneers are used throughout.
THREE
OF THE
NEW
1941
VICTROLAS
RCA Victrola VI70
large and better loudspeakers, automatic
tone compensation, and a "Tone Guard"
which cancels out virtually all the extrane-
ous noises of mechanical operation which
is present in all phonographs, are among
the more important improvements intro-
duced in the new instruments. Automatic
tone compensation and the "Tone Guard"
make it possible for the first time to repro-
duce records faithfully at low volume with-
out hearing objectionable noises or distor-
tion of the tonal range. A home recording
mechanism utilizing a special chassis is
incorporated in three of the models.
An outstanding instrument is a com-
pletely automatic RCA Victrola (record
changing mechanism and push-button
tuning) at a list price of $89.95, FOB
Camden, N. J.
The new instruments include three lux-
uriously-appointed console grand models
RCA Victrola V-302 De Luxe
compartment in such a way that the lid
closes over it. The slots trap and cancel
out unwanted extraneous noises, guard-
ing the tone emitted by the loudspeaker.
The instruments also use new 12- and
15-inch loudspeakers which utilize a new
principle of cone suspension to provide
response over a wider audio range than
ever before. Oversized turntable motors
are also important contributors to higher
fidelity of reproduction.
In the "Anniversary" series, is Model
V-205 with Tone Guard. This 9-tube in-
strument has such features as 12-watts
push-pull output, three-point bass and
continuous treble tone control, and the
new supersensitive loudspeaker.
Also in the "Anniversary" series is
Model V-405, similar to the V-205 in its
radio and Victrola features, but housed in
a cabinet of authentic adaptation of Sher-
RCA Victrola V405 Sheraton
"In the "Master" Series the new low-
priced automatic console Victrola is Model
V-170—one of the greatest values in Vic-
trola history, according to Mr. Butler. Its
many features include gentle-action auto-
matic record changer, three-point bass
and treble tone control, loudspeaker and
tone compensation especially designed
for record reproduction, American and
foreign radio reception, separate built-in
antennas for domestic and short-wave
broadcasts, and many others. The simple,
modern design of the cabinet makes it in
good taste in any home surrounding. A
single lid encloses the Victrola mechanism
and radio controls. Another in this series
is Model V-200, somewhat similar in
features, but with a greater tone control.
Another "Master" instrument is Model
V-201, utilizing the same Victrola and
radio equipment as the V-200, but housed
in an upright cabinet.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, AUGUST, 19W
22
You're always ready with
m M 1 #
^ _ ^ p ^
• * * • * %
the music they want when I f I P i l l D
they want i t - with the V I U I U ( \
4% P * • *
D k P I I D 11
l \ L U U l \ U
INVENTOR^PROTECTION PLAN
This sensationally successful profit program offers wider
opportunities than ever —timed to the opening of another
tremendous Victor Record selling season
TRIED AND TRUE
Devised by outstanding merchandising
experts, the Victor Record Inventory
Protection Plan was first tried last year.
It worked wonders for Victor Record
dealers, sent sales soaring. Proved in
practice to be not only a more efficient
merchandising method, it also proved
highly profitable. The Plan for 1940 is
better than ever, fully developed by
successful experience.
The basis of the Plan is Victor
Records that sell—complete selections
of the numbers that are known to be
Wrong answers that ring up
ZEROS on the cash register
sure-fire —the "musts" that should be
on every dealer's shelves. This basic
stock, on which special return privi-
leges are available, provides you with
the records your customers ask for and
those that will assure you of extra sales.
PICK YOUR OWN PLAN
There's a Victor Record Inventory
Protection Plan exactly suited to your
requirements. Moreover, you get extra
benefits with whichever one you choose
—window displays — merchandising
helps—valuable supplements to your
selling efforts. Ask your RCA Victor
distributor to give you the full details
of this grand profit program!
And REMEMBER —
More to work with means
more profit makers
In addition to the famous Victor Red
Seal Records and Victor popular and
specialty records, you now have the
Victor Black Label Classics. These
masterpieces in popular editions at pop-
ular prices have opened a whole new
field of record sales in an immense mass
market. Don't fail to put the proper
emphasis on each one of these Victor
Record successes. Be sure that you can
answer every call with a positive, prof-
itable, "Yes, we have it in stock!"
Active Aid on the Advertising Front
RCA Victor's national advertising campaign
is broader in coverage, more exciting, more
dramatic, more persuasive than ever! Consis-
tent insertions are scheduled for great national
magazines and newspapers. Alt this, PLUS
the Victor Record programs which are on the
air 265 hours a week. And there are plenty ot
stunning new cooperative ads for your use
—backed by an excellent mat service. Your
RCA Victor distributor has complete inform-
ation on all these helps. Get in touch with him
now, and get set for the great season ahead!
For belter reproduction use RCA Victor Red Seal Needles—50
points per package
er on"
o, but we have another
record by that orchestra"
NEW VICTOR
RECORDS
A SERVICE OF THE RADIO CORPORATION OF AMERICA

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