Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Volume 99. Number 8
August, 1940
Established 1879. and published monthly by Henderson
Publications, Inc., at Radio City. 1270 Sixth Ave.. New York.
U.S.A. 1 Year $2. Two Years $3. Carleton Chace. Executive
Editor. Also Publishers of Radio-Television Journal & The
Talking Machine World, "Musical Merchandise" and
"Parts" for wholesalers.
Only trade publication in the piano business.
Awarded five medals for "the best" in journalism.
MEDALS AWARDED THE. MUSIC TRADE. REVIEW
Of ^
Baldwin Pianos Attract Much Attention at the Golden Gate International Exhibition,
San Francisco. Cal.
P
OPULAR program for radio is
the quiz, so why not a post-
script convention quiz for
piano dealers? What was the
biggest thing you learned at the Chi-
cago three day mental picnic? How
much will it net you in profits this year?
Those are the two basic questions, and
the balance of the quiz is incidental.
W
HAT percentage of the
pianos displayed were the
same models as last year?
How many models dis-
played by all exhibitors? How do the
different sizes compare to the exhibits
of 1939? Similar data on the different
woods? What is the advance in prices
this year? Is the advance just cover-
ing a specific item, or has the instru-
ment been improved? Is there a growth
or decline in trade acceptance of elec-
tronic instruments . . . and what?
G
ET a convention tip on some-
thing you've forgotten on good
piano merchandising? Did you
take on a new line? Were you
startled at the growth of radio-phono-
graph combinations? Any shift in
product policies contemplated as result
of trends? Catch an advertising idea
from the contest? Why do so few deal-
ers do good advertising? What kind of
advertising do you do? Are you re-
solving to get more home prestige (top
dealers can skip this, and put the time
on the former quiz.)