Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Volume 99. Number 7
July, 1940
Established 1879, and published monthly by Henderson
Publications, Inc., at Radio City, 1270 Sixth Ave., New York,
U.S.A. 1 Year $2, Two Years $3. Carleton Chace, Executive
Editor. Also Publishers oi Radio-Television Journal & The
Talking Machine World, "Musical Merchandise" and
"Parts" lor wholesalers.
Only trade publication in the piano business.
Awarded five medals for "the best" in journalism.
MEDALS AWARDED THE Mustc TRADE REVIEW
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IANO business got its first
touch of the radio angle of
close-out merchandise last
month—first in many a moon.
Thanks to Lyon & Healy with their
constructive business policy, Haddorff
dealers about the US heard little about
the fact that L & H bought the $100,000
stock of Haddorff pianos and confined
the "close-out sale" to Chicago. In
radio, such a move would have caused
a few sets to be sent to 75 cities and
the sale gag demolishing all prestige,
raising cain with installment accounts
and causing dealers to lose thousands
in profits. Seems that the Haddorff
outfit is part of one of those ambitious
1929 mergers with a railroad capitali-
zation and comparative earnings, so
the new owners, concerned only with
arithmetic and immune to arty piano
prestige hopes of the former manage-
ment, or caring nothing about its US
dealer group, closed the piano out to
L & H with a wave of the hand.
A
BOVE was the biggest sale in
pianos for many a moon, and
i the public response so good
• that piano men think that the
present 25% increase in piano produc-
tion for 1940 is more or less automatic,
and would be at least 50% if dealers
gave their advertising a little more
sale-gas. In other words, nationally,
piano dealers are letting dignity sub-
stitute for much more business. Re-