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THE MUSIC TRADE REVIEW, FEBRUARY, 19U0
MANUFACTURERS
executive committee meets; adopts 1940 budget
sented a circulation of close to three-quarters
of a billion. If everyone in the United States
reads newspapers and magazines, and assum-
ing this circulation was evenly spread, every
man, woman and child in the country would
have rea dabout pianos at least five times dur-
ing the year.
"This is approximately 50 per cent ahead of
last year in the number of clippings and 33%
per cent ahead in lineage.
"Besides these clippings as a concrete evi-
dence of our activity, our work has fallen into
two other fields. First has been the conducting
of the sales clinics in New York, Toledo and
Chicago. Nearly 400 dealers and salesmen at-
tended these three clinics. You are well ac-
quainted with the programs and most of you
attended at least one of these clinics. The only
concrete evidence we have as to how they were
"During the year 1939 we were able to gain received are the tremendously enthusiastic
newspaper space in more different papers than comments of those attending.
in any previous year despite the fact that space
"The third scope of our activity was in the
restrictions caused by the War made getting promotion of a Spring Teak. You have already
space difficult.
seen the material which was presented to the
"Before I give you the exact figures, let dealers. The 500 kits which were made up
me say that the most encouraging thing has were eagerly subscribed for. The survey which
been the increase in the number of newspaper was made by Mr. Mennie of the reaction of the
and magazines which have written, phoned and dealers to this kit and the uses to which it was
put was read to you at your last meeting. To
wired us for special material.
"We obtained for you a total of 40,269% refresh your memory, of the 100, approxi-
inches of space in 4,801 newspapers and maga- mately, who filled out the questionnaire, vir-
zines. This lineage means that enough piano tually all expressed themseves as highly satis-
publicity has appeared during 1939 to fill four fied, both with the material and with the re-
papers the size of the Sunday edition of the sults it was producing. Some very constructive
New York Times, which is probably the thick- suggestions came out of this questionnaire
est Sunday paper in the nation. The space, if which will be incorporated into the Spring
appearing together, would cover solidly 324 Peak promotion during the coming year.
"Besides the carrying forward of the pub-
pages of standard newspaper size. It repi'e-
A meeting of the Executive Commit-
tee of the Nationl Piano Manufacturers
Association took place in New York on
January 16th, at which time the budget
for the coming year was approved,
several routine matters discussed and
the contract with the Lawrence H. Selz
Organization renewed for another year.
All members of the board were present
with the exception of Theodore E. Stein-
way and William A. Breckwoldt who
were unable to be present.
At this meeting Mr. Selz made the fol-
lowing report on publicity activities
during the past year.
licity in even larger quantity, the expansion
of sales clinics so that twelve cities will be in-
cluded, and the continuation of our effort in
cooperating with the advertising committee in
preparing the Spring Peak material and asssit-
ing your secretary in its dissemination, we
have other plans for the coming year. These
include further bolstering of the retail sales
organization which distribute pianos manu-
factured by you, through various written
material.
CONVENTION
committee appointed for July
conclave
While in Chicago attending the meet-
ing of the Board of Control of the Na-
tional Association of Music Merchants
the following committee was appointed
by President W. Howard Beasley to act
as arrangement committee for the Con-
vention which will take place in Chicago
on July 30th: M. H. Berlin, Chicago
Musical Instrument Co., Chairman,
Richard Keenley, Lyon & Healy Inc., H.
Kay Kuhrmeyer, Kay Musical Instru-
ment Co., William Gretsch, Fred
Gretsch Mfg. Co., L. P. Bull, Story &
Clark Piano Co., C. E. Penny, Hammond
Instrument Co., Frank Bennett, Bald-
win Piano Co., Ben F. Duval, W. W.
Kimball Co., Cyril Farny, Rudolph
Wurlitzer Co., and Roy E. Waite "Piano
Trade Magazine."
Estey 0rands
AND
Console Pianos
Direct-Blow Action
HAVE ALWAYS embodied 1 exclusive
constructural features which make
them outstanding values.
In the GRANDS are the Stay-n-Tune
Stabilizer and the Violin Bridge.
ESTEY Console pianos have always
been constructed with the patented
direct blow action shown above and
the violin bridge.
(Pat. No. 2096478)
On account of these features Estey Pianos
excel in tone quality, repetition and respon-
siveness.
B. K. SETTERGREN
President
ESTEY PIANO CORP.
BLUFFTON,
INDIANA
R. W. STEVENS
Vice-President