Music Trade Review

Issue: 1940 Vol. 99 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, NOVEMBER, 19 UO
25
The Combination Business

• PHONOGRAPHS • • RECORDS • • RADIO-PHONOGRAPHS •
Magnavox Exclusively Featured
in
77
W&J Sloane "The Music Shop

the sale and promotion of phonograph
records, the remaining five years being
devoted to all products.
Long Established Furnishing and Interior Decorating
House Announce New Departure—V. E. Olsen, Manager
In the New York "Times," Sunday.
The RCA anniversary event is being
October 20th, W. & J. Sloane, 47th Street
supported
by extensive co-operative ad-
and Fifth Ave., New York, long established
vertising
in
all of the nation's markers, as
and one of the leading house furnishing
well
as
by
such sales helps as a lavish
firms in the country announced the open-
ing of "The Music Shop" which is hand- presentation book and broadsides for
ling the Magnavox line of radio-phono- dealer display.
graphs exclusively. The new shop is The RCA Victrola V-205 is a completely
located on the main floor and has been automatic instrument with many features,
planned in the form of several furnished one of the most important of which is the
rooms where a complete line of Magna- "Tone Guard."
vox machines are on display in artistic
settings. The manager of the new shop is
V. E. Olsen who for some time was con-
nected with the Scott Laboratories in
Chicago.
L. M. Sandwick, sales manager of the
The line which is being displayed is an Magnavox Co., Ft. Wayne, Ind. has an-
extensive one including a table model in nounced the appointment of John F. Wirtz
modern design known as the Concerto as district manager for New York City
Combination to the regal Adam secretary- and eastern New York state in a revision
desk. All cabinets are in authentic period of the eastern territories necessitated by
the steady increase in Magnavox business,
designs.
The opening of "The Music Shop" by according to Mr. Sandwick.
"Mr. Wirtz has had extensive ex-
W. & J. Sloane is an entirely new de-
parture for this house which has a wide perience in the merchandising of appli-
home furnishing clientelle throughout the ances and musical instruments," said Mr.
metropolitan district as well as for interior Sandwick, "and this thorough knowledge
of the dealers' problems will make him
decorating.
Advertising of this new department of inestimable help to the dealers.
For the past seven years Mr. Wirtz has
also appeared in the "The New Yorker"
covered the eastern market for RCA Vic-
during October.
tor. Two years were spent excusively in
Wirtz New
Nagnovox Mgr.
Anniversary Deal
on RCA Victrola
Broadcasting celebrates the Twentieth
Anniversary of the beginning of its ser-
vice to the American public this month.
RCA Victor salutes the birthday of the in-
dustry by offering to the public its Anni-
versary Model RCA Vitrola V-205 at a
special trade-in allowance which has the
effect of reducing the price of the hand-
some, 9-tube automatic instrument by as
much as 20 percent.
"The astonishing progress of radio has
been due in no small measure to the many
contributions of the famous RCA Research
Laboratories," Henry C. Bonfig, Commer-
cial Vice-President, said in commenting
on the anniversary celebration. "Further,
many of the electronic principles used in
radio and broadcasting have been applied
to the recording and reproduction of
phonograph records.
"And so RCA Victor salutes the merg-
ing of two great industries, the radio and
phonograph, "with the offer of its Anni-
versary Model V-205 at a price which
places it in reach of all music lovers.
John F. Wirtz
A native of Dayton, Ohio, Mr. Wirtz has
been quite active as player and arbiter in
football, basketball and baseball.
Celebrate 29th Anniversary-
Mr, and Mrs. Clark Gross celebrated
their 29th Wedding Anniversary on Octo-
ber 11th. Mr. Gross is Wurlitzer Eastern
District Regional Director.
Hunter gets Hearty Welcome on Coast
J. C. Bates, I. C. Hunter, Capehart Salesmanager, W. H. Richardson, and Charles Ward, of Birkel
Richardson Co.. Los Angeles
When I. C. Hunter, Capehart Sales- nisced at length over the early days of
manager, reached Los Angeles on his the DeLuxe Capeharts, Mr. Richardson
Pacific Coast tour for showing of 1941 recalling that he sold the first one received
lines, he was met in Los Angeles by Wm. to Joan Crawford.
Shown in the enclosed photograph are
H. Richardson, the dealer who introduced
Mr. Hunter, Charles Ward. Western Rep-
the Capehart line on the Pacific Coast;
resentative for Capehart, Mr. Richard-
and J. C. Bates the Birkel Richardson Co. son and Mr. J. C. Bates.
radio and phonograph department man-
Mr. Richardson predicts with the new
ager.
Capehart 1941 models the company will
Mr. Richardson and Mr. Hunter remi- have its biggest Capehart year this year.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, NOVEMBER, 1940
26
Kontak " M i k e "
for Piano
Piano
Supplies
Actions - Hammers - Plates - Hardware
Strings - Pins - Felts - Tuners Supplies
Importance of
Good Castors
The Amperite Co., 561 Broadway, New
York, has perfected what is known as
the Kontak microphone for use on pianos
which, when installed on the sound board
of a piano will permit uniform amplifica-
tion through any standard amplifier and
the company claims that a small piano
can be stepped up to the volume of a con-
cert grand.
The Amperite Kontak microphone can
be attached to any piano, grand or up-
Chairman of
Draft Board No 13.
David A. Smith, Eastern Manager of the
Castors are harmless looking but if not
properly balanced in the course of man- Standard Felt Co., is now working over-
ufacture and finished in such a manner lime. In addition to his business he has
as to harmonize "with the general appear- been appointed chairman of Draft Board
ance of a piano they may cause un- No. 13 in New York City.
looked for trouble and be the one un- Mr. Smith reports that business in the
sightly spot which may mean the loss of East has been steadily increasing for the
a sale.
Standard Felt Co., whose extensive felt
The American Piano Supply Co., New mills in Alhambra, Cal. have been work-
York, has recently drawn attention to to capacity for many months.
the fact that not only has great care been
emphasized in the producing of the Behning on Draft Advisory Board
castors carried in its vast stock but that
Albert Behning well known in the piano
it is prepared to furnish a very large industry is now a member of draft ad-
variety so that piano manufacturers and visory Board No. 81 which functions in
repair men may secure them on short the Bronx Borough of New York.
notice.
Business with this house has been ex-
Star Sappington a Benedict
ceptionally good thoughout the year.
Star Sappington, enterprising young
manager of Brown's Music Store, Wurlitzer
dealer. Lakeland, Florida, was married to
Miss
Glennys Reynolds of Georgia. The
Watch For This Man
wedding
took place at Daytona Beach,
A man giving the name of Wilson has
Florida,
on
August 16th.
been visiting piano stores in New York
City, chooses a piano and then offers part
of his pay check, which he says he has
Governor of Maine An
just received, as down payment, asking
Accordionist
the piano dealer to give him the balance
The Hon. Summer Sewall, newly elected
in cash. He represents himself as a Governor of Maine recently purchased a
chauffer and butler for a wealthy family Wurlitzer Accordion from Mr. Sinclair
by the name of Blake. He has dark hair, Thompson of the Eastern Musical Supply
is about five feet eight inches in height, Co., Portland, Maine. The Governor plays
clight build but of gentlemanly demeanor. (he accordion for relaxation.
Amperite Kontak Microphone
right, and played through a home radio
set. No changes in the piano are neces-
sary. It can be used on old as well as new
pianos.
The Kontak unit is attached to the
sound board of any standard upright or
grand piano. It is placed at approxi-
mately the center of the piano—the exact
point is not very critical. A good speaker
is essential. — one that has at least 15
•watts output, preferably 20 watts, and at
least 12"—can carry at least 15 watts and
housed in a baffle or case which is at
least 18 x 24" and approximately 10"
deep. The larger the baffle the better the
reproduction.
A footpedal can. also be used along
with the Amperite Kontak microphone to
obtain volume variations and novel effects.
The quality obtainable with the Amper-
ite Kontak microphone depends only on
the quality of the amplifier with which it
is used and the quality of the speaker.
Perfect reproduction over the entire range
is obtained with the Amperite Kontak
microphdhe itself.
When an Amperite Kontak microphone
is put on the piano, when played with an
orchestra, it is claimed that the whole
balance of the orchestra is improved.
FeitH 9 Cloths and Punchings
A very diversified stock enables us to match your samples
for thickness, color and texture. We specialize in felts
and cloths for all piano purposes, by the piece, yard or
cut to specifications.
And, equally important to you is the prompt service we
can render. We'll appreciate an opportunity to show you
how good our service is!
AMERICAN PIANO SUPPLY CO.
1)1 V | - | u \ i l l
Hammavhvr SvMvmmer* *V Co.
2 2 9 4Til AVKMi:. MW YOIIK. SI\«R 11141?

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