Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Volume 99. Number 11
November, 1940
Established 1879, and published monthly by Henderson
Publications, Inc.. at Radio City, 1270 Sixth Ave., New York.
U.S.A. 1 Year $2, Two Years S3. Carleton Chace, Executive
Editor. Also Publishers of Radio-Television Journal & The
Talking Machine World, "Musical Merchandise" and
"Parts" for wholesalers.
Only trade publication in the piano business.
Awarded fiie medals for "the best" in journalism.
MEDALS AWARDED THE Mustc TRADE REVIEW
Reproduced herewith is the photo of a new moving van recently put into commission by
Julius Bumb Piano Movers Inc.. New York. It sets an example for other trucking com-
panies throughout the country. On each side is painted a piano keyboard above which
are the words "Keys to Happiness" and below on a music staff the words "Own a Piano."
Dealers who own their own trucks have an opportunity to cash in on some perpetual
advertising by following the above example. Those who have their trucking done by a
trucking company would do well to urge their truckman to use a similar sign on at least
those trucks of his fleet which are used for moving pianos. Julius Bumb has a fleet of
six trucks usad exclusively for piano moving. He's been at it since 1899 — 41 years.
Sit tlrvi
E
LECTRONIC instruments em-
brace a wide variety of prod-
ucts and so far, each has had
a different degree of success
from the same basic idea—that of sound
amplification. Electronic organs —
marvelous results. Electronic pianos—
perhaps about 1,440 sold and cannot be
considered a good job, considering the
research, engineering, time and money
spent. Piano dealers are still scared of
'em; the public knows nothing about
'em, and the field is as wide open as
Joe Brown's mouth. Electronic orches-
tra instruments — excellent results.
Some say that electronic pianos won't
"get anywhere" until the trade makes
such, instead of adding electricity to
present pianos. Radio dealers have
done best job on electronic pianos; best
cities for selling include Minneapolis,
Los Angeles, Houston, Tex. Go get
yourself an electronic piano; get ac-
quainted with its mystifying tone wand;
exploit it for publicity's sake. No dealer
can sell what one no has.
T
WO page story in House Beau-
tiful on "how to buy a piano"
is a striking presentation of
piano promotion, and can be
reprinted photo offset by aggressive
dealers, tieing up their own store to it,
and cashing in right. Use your own
ingenuity in handling this splendid
story. It can be used as an "authority"