Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
6
THE MUSIC TRADE REVIEW, OCTOBER, 19W
r
N the July issue of this publica-
tion we cautioned dealers about a
possible piano shortage this fall
and at the same time urged them to
make up their minds what they
would require for the fall and holi-
day seasons and place their orders
while they were at the convention.
Many orders were placed then,
but it transpires that most of
them were for immediate delivery.
Manufacturers anticipating a much
more stimulated demand this fall
tjhan any that we have had for the
past six years have been endeavoring
Carlelon Chace
to get enough stock ahead so as to meet that demand. They
did not figure, however, that July and August would
be two of the best months they have had in many years
and that in spite of themselves they would be found
keeping just about abreast of the demand. That seems
to be the situation at the present time and should be explan-
ation enough to any dealer that it is highly important to
him that he should place what orders he has to place for
the balance of the year NOW.
Protect Your Holiday Business—ORDER NOW
TRADE!
be for supply men, piano manufacturer and dealer alike
to get his prices up where he can make that legitimate
profit which he claims has been lacking during the past
few years. All these branches of the industry are entitled
to it and in addition it will be possible to add thereto
enough money so as to create a fund with which to nation-
ally promote pianos to the consumer in the same manner
that other products are promoted. The latter is one of the
most important necessities of this industry. A giant co-
operative campaign participated in by both manufac-
turers and dealers pointing out the importance of the
piano in the home, as a source of cultural education as
well as entertainment could be launched at no better time
than now due to the fact that we may find ourselves com-
pelled to seek greater entertanmnt in the home than
otherwise within the very near future.
Ten Weeks to Christmas—Order Your Holidays Pianos
NOW
All Ages
Now Playing
HEN a piano concert is participated in by groups
which range in ages from 16 to 83 like the one at the
World's Fair last month the piano industry not only
should look forward to a good future but should congratu-
late itself on the fact that several years ago it became con-
cious of the fact that younger generations should be given
an opportunity to learn to play the piano and it started the
movement to have them taught in the schools. Whether
many have thought of it or not this promotion, which was
inaugurated in 1926, has played no small part in the come
back of the piano. This is reason enough why it should be
peristed in and other younger generations should be schooled
in the same manner so that there will be no diverting of
the necessity of manual piano playing. We believe that
this is sound advise on the eve, perhaps, of the reintroduc-
tion of the foot power player piano and as we have said
before we sincerely hope that when it comes it will be in-
troduced as an instrument to aid in perfecting the playing
of the piano manually and rather than as one which will
detract from the very thing which has reinstated the piano
in the home.
W
New Markets
Ahead
N discussing this subject with a manufacturer recently
he brought out a very good point which every dealer
should consider. It is one which should instill greater
confidence in making commitments for the future. For
the past few years pianos have been bought by or sold to,
whichever way you will have it, the executive and white
collar class. From now on with the great expansion in
manufacturing of many products and a tremendous in-
crease in the employment of skilled labor the man in the
jumper and overalls again becomes a buying factor. This
may be only history repeating itself, as it occurred during
the period of the first world war. At that time we wit-
nessed several instances where men of this class came into
a wareroom selected a piano, pulled the money out of
Look over your stock and wake Holiday Commitments—
his overalls and laid it on the table. When this class gets
real money they inevitably go out and buy something NOW
they or their families have wanted for a long time. We
believe that they will do it again and that the piano dealer Aiding
will undoubtedly get his share of it. At least every dealer, the Dealer
in a community where skilled or other labor is being put
T the meeting of the Advertising Managers Club of
into the high wage class, should be on his toes to follow
the National Piano Manufacturers Association in
up this potential business and get all he can of it. If
New York this month plans were again inaugurated
history repeats itself we may easily see the production of for a greater "Spring Peak" campaign for next year. In
pianos jump into the 200,000 catagory within the very addition to the usual kit which will be available for dealers
near future.
for use during National Music Week the recommendation
has been made to also start a quarterly mat service for
Get Those Orders Into Your Manufacturers Hands—NOW dealers. Included in the kit next year also there will be adver-
tising which can be used at any time during the year.
Higher Price
Levels
F the above comes about and we really think it will,
there undoubtedly will come and increase in piano
prices along with it. To-day we have a sellers market
and the more it increases the more opportunity there will
I
A
I