Music Trade Review

Issue: 1940 Vol. 99 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, OCTOBER, 1940
101 Story & Clark Pianos Played by Over
200 Pianists at N. Y. World's Fair
Frank O. Wilking Head of the Wilking Foundation
Conducts Mixed Groups Before a Large
Audience in the Court of Peace
As announced in the Review last month
the much heralded mass concert in which
101 Story & Clark console pianos and the
Storytone were played upon took place
in the Court of Peace at the New York
World's Fair on September 24th. Fortun-
ately the weather man smiled on the
New York area that day. Although partly
cloudy it was a warm summer day and
permited the lightly gowned participants
21
to play in comfort. The concert was con-
ducted by Frank O. Wilking president
of the Wilking Foundation well known as
head of the Wilking Music House in In-
dianapolis, Ind. Although with but a few
rehearsals Mr. Wilking had his charges
well in hand as was manifested by their
expert playing of Graingers' "Country
Gardens", Brahm's "Hungarian Dance"
his own "Romanita" Tchaikovsky's
"March Slav", "Turkey in the Straw"
Sousa's "Stars and Stripes Forever" and
others. There were two mixed groups
one under 15 years of age and the other
15 years or older. The concert lasted one
hour and certificates were presented to the
participants by E. F. Story, treasurer of
the Story & Clark Piano Co.
This concert was arranged by William
H. Bowles, eastern salesmanager of the
Story & Clark Piano Co., the pianos being
shipped directly to the World's Fair
grounds from the Story & Clark factory
in Grand Haven, Mich. Besides E. F.
Story, treasurer of the company other
members of the industry included Gustave
Behning, vice-president of Kohler & Camp-
bell, Inc., W. A. Mennie, Secretary of
the National Piano Manufacturers Asso-
ciation, Earl Rice, manager of the Straw-
bridge & Clothier piano department in
Philadelphia, David Davis, manager of
the R. H. Macy & Co., piano department,
members of the trade press and others.
Steinway Agency
to Wurlitzer
Grand Opening October 22nd With
Concert by Rudolph Ganz
Steinway & Sons, New York, have an-
nounced the appointment of the Rudolph
Wurlitzer Co., as Cincinnati and vicinity
representatives for the Steinway piano.
The new arrangement went into effect on
October 1st. The official opening of the
new Steinway department in the Wur-
litzer Cincinnati store will take place on
October 22nd, 23rd and 24th. There will
be an afternoon concert by Rudolph Ganz
as •well as other musical features. From
New York, William R. Steinway. general
European manager, Paul H. Schmidt,
Roman DeMajewski, director of -whole-
sales, and Edgar T. Daab mid-west repre-
sentative of Steinway & Sons -will be
present. The week will be designated as
Steinway week during which Cincinnat-
tians will be made thoroughly aware of
the Wurlitzer representation of the Stein-
way. The manager of the Cincinnati store
is William Schucke. Ray S. Erlandson is
vice president and sales manager of the
retail store division.
STORYTONES AND STORY & CLARK CONSOLES IN FESTIVAL AT THE NEW YORK WORLD'S FAIR
Insets—Top Left: E. F. Story, treasurer of Story & Clark Piano Co., with W. H. Bowles, Eastern
Sale3manager; Right: David Davis, manager of the R. H. Macy & Co., Piano department and Mr.
Story; Bottom Left: Piano men who attended the concert, L. to R.: Mr. Story, Mr. Bowles, W. A.
Mennie, secretary of the National Association of Music Merchants, Gustave Behning, vice presi-
dent of Kohler & Campbell Inc. and Earl Rice, manager of the Strawbridge & Clothier piano de-
partment, Philadelphia; Right: Mr. Story presents diplomas to the players in the presence of F. O.
Wilking. conductor and head of the Wilking Foundation.
Larry Kane Is Benedict
Lawrence "Larry" Kane, piano sales-
man for Kneupfer <& Dimmock, Lawrence.
Mass., recently set sail on the sea of matri-
mony. The bride was Miss Mae Arm-
strong of Lowell.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
fa "It has been a most pleasant experience to work with an
organization for eight years without encountering a single
deviation in your policy of dealer protection."
SHERMAN, CLAY & Co., San Francisco, California
fa "Invariably, each purchaser refers other prospects to our
store, and one selling creates a continuous list of additional
customers for Capehart and Panamuse models."
LYON & HEAI.Y, Chicago, Illinois
fa "It is truly remarkable the manner in which the Capehart
resists declining graphs in the general radio industry, as well
as the retail index.
"Our efforts are rewarded each month with an increased
volume of business in spite of adverse market factors."
BISSELL-WEISERT, INC., Chicago, Illinois
fa "We consider the Capehart franchise one of our most val-
uable assets, not only because the Capehart is a beautiful
musical instrument which is a pleasure to demonstrate and
sell, but also because the owners of Capeharts are discriminat-
ing people and appreciative of good music, and in our line
of business their patronage is highly desirable."
LOOMIS TEMPLE OF MUSIC, New Haven, Conn.
fa "Our profit on Capehart instruments has been among the
highest per unit sale of any merchandise we have to offer.
The class of trade to which Capehart caters has been of the
highest calibre. The prestige of our organization has been
greatly enhanced by these instruments appearing in our
salesrooms."
E. E. FORBES & SONS PIANO CO., INC., Birmingham, Ala.
fa "We find that the Capehart and Panamuse lines have
increased in sales, adding considerable total volume to our
radio and phonograph departments."
BIRKEI.-RICHARDSON Co., Los Angeles, California
fa "When we decided to add a Radio-Phonograph Depart-
ment here at Steinway Hall, we wanted to recommend to our
customers and friends only the best that could be offered. We
are glad to say that the Capehart line is among these, due to
its high quality and excellence throughout."
STEINWAY & SONS, New Turk, New York
fa "Aside from the high unit of sale the Capehart affords
our selling organization, we are particularly pleased with the
way the Capehart and Capehart-Panamuse instruments build
up our sales volume throughout the year. Unlike straight
radios, we have fonnd there are no excessive high and low
seasons with the Capehart line. It is a year-round profit line/ 1
THE RUDOLPH WURLITZER COMPANY, Cincinnati, Ohio
fa "With Capehart we have no unfair competition as we
have in radio, and as other dealers with ordinary radio-
phonograph combinations. With the Capehart, every local
prospect is a prospect for our store, and cur selling energy
and advertising is expended for our own benefit, which is
something we cannot say of all other lines."
PAUL A. SCHMITT MUSIC COMPANY, Minneapolis, Minnesota
I le will be glad to send you further information,
and advise you whether a protective Capehart-Panamuse franchise
is available in your territory. Write to the Capehart Division,
Farnsworth Television & Radio Corporation, Fort Wayne, Indiana.
The CAPEHART
and the
fa "Every Capehart sale we make brings us dollar volume
equal to the sale of thirty average radios or eleven radio-
phonograph combinations of other makes, and the best part
of this is that this eleven-to-one ratio requires only one effort
—takes only one customer out of circulation—needs only one
delivery—one accounting entry and invoicing. When you
add all this to the many other profits, you can see why we
are so pleased with our Capehart sales record."
J. B. BRADFORD PIANO COMPANY, Milwaukee, Wisconsin
CAPEHART-PANAMUSE

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