Music Trade Review

Issue: 1940 Vol. 99 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW,
OCTOBER, 19J>O
Chicago and the Mid- West
T
HE 34th Blufiton Street Fair took place
in Bluffton, Ind. from September 24th
to 28th inclusive and -was the largest by
far ihat has been held. On Monday, Sep-
tember 28th the Evening News Banner of
Bluii.on published a special edition on
the Fair in which the Estey Piano Corp.
inserted a full page advertisement illus-
trated with the Estey grand and console
models and in -which visitors to the Fair
were invited to call at the Estey plant and
see Estey pianos in the making. "The
Piano Supreme, the new Estey is the Ideal
Piano for your Home" said the advertise-
ment and continuing: "There is an inesti-
mable value that cannot be properly de-
scribed as to the important place an Estey
piano will play in your home. A home
wiih a piano is more closely knit with
harmonious relations. Old songs and old
friendships come to life when your family
is gathered around your piano. The music
training that this excellent instrument
affords your children will repay you in
pleasure and happines many times over."
Aproximately 50,000 people visited the
Fair.
Reports from the Estey plant are to the
effect that this is proving to be one of the
busiest seasons the company has experi-
enced in many years.
"PRESIDENT Leslie L. Steward of the
• t Music Merchants Association of Ohio
has appointed a special committee to
represent the Association in connection
with a similar committee appointed by the
Ohio Music Teachers' Association.
The committe is composed of Al. S.
Arnstam of Cincinnati, chairman; Eugene
Smart of Mansfield, and George F.
Schulte of Cleveland. Announcement is
made by the Ohio Music Teachers' Asso-
ciation that they have appointed as their
committee, George J. Heckman of Cleve-
land, chairman; Herbert Markle of Dayton,
and Paul T. Flood of Cleveland.
These two committes will meet during
October or November.
* * *
O
N September 23, at 6:15 P. M. Chicago
daylight saving time, over Radio
Station WENR and the Blue Network a
program entitled "Radio Magic" by Dr. O.
H. Caldwell, was broadcast, in which he
discussed electronic instruments and elec-
tronic amplification, including the Story-
tone, Voiced by RCA-Victor, a product of
the Story & Clark Piano Co., the Solovox,
a product of Hammond Instrument Co.;
and instruments using the Miessner elec-
trostatic pick-ups. Miss Rosa Rio, NBC
staff artist, played the Storytone.
* * *
D
ARK clouds and threatening showers
didn't hold back Wurlitzer employ-
ees of the DeKalb Division and their
families Saturday, August 24. Approxi-
mately 1,500 turned out for the annual
picnic which was held at the Elburn For-
est Preserve. Games, contests, basket
lunches and everything that goes to make
up a successful outing were enjoyed by
both adults and children.
An exciting feature in the afternoon was
actual horse racing. A number of rid-
ing horses were used and employees
from various departments were selected
as jockeys. Prizes were given the winners
of each race.
Recordings of Lawrence Welk, his
Wurlitzer Accordion and his fine orch-
estra were played throughout the day
over a special loud speaker system. After
the scheduled program was completed,
all gathered for a delightful evening of
dancing in the large shelter house on the
grounds.
* * *
A
N excerpt from a letter recently re-
ceived by The Rudolph Wurlitzer
Co., DeKalb. 111., from G. C. McKinnon.
McKinnon Music House, Inc., Wurlitzer
dealer at Pensacola, Florida, stated:
"Earlier in the day I reported the sale
of a Model 1411 Wurlitzer Grand to Mrs.
A. D. Harkins of Marianna, Florida. Mrs.
Harkins has just moved into her new
$42,000 home and the piano matched
beautifully 'with the finest new furniture
money would buy. She assurred me that
she was well pleased with the selection
that she had made and that I was most
welcome at all times to bring or send pros-
pects to see her piano."
* * *
W
ORD has been received by the
Story & Clark Piano Co., that Edward
Dittert, 18 years of age. New Mexico Uni-
versity student, grandson of O. A. May,
founder of May's Music Co., Albuquerque,
N. M.. and nephew of President Bernie
May, fell 4,000 feet in his airplane August
21st and lived to tell the story.
Young Dittert is employed by May's
Music Co., Inc., Story & Clark distributor
for New Mexico. He is a flying student of
the Civil Aeronautics Authority and has
to complete but three hours solo flying to
gain his license.
Dittert suffered a fractured jaw and
other injuries, but will be on his feet in a
few weeks. Federal inspectors are inter-
ested in his experience, as he is the only
C. A. A. student to fall that distance and
live.
Dittert's uncle, Bernie May, popular
New Mexico music merchant is a licensed
pilot and flys throughout the state selling
pianos.
r p HE W. W. Kimball Co. has been sup-
i . plying its dealers this year with a
series of four color folders which have
become most serviceable in promoting
the Kimball grands and console pianos
to the consumer. The folders have been
carefully executed and each one shows a
different model in natural colors in an
attractive setting. One of these is devot-
ed to exploiting the Kimball Style 79
Consolette. Besides the attractive four
color reproduction.on the front and back
is a message -which states: "For a period
of 83 years the W. W. Kimball Co., has
operated continuously without reorgani-
zation or change of family ownership—
a record seldom surpassed in American
industry to-day. The Kimball has been
used more widely by great musical cele-
brities—in musical conservatories, in pub-
lic institutions and in homes of America
than any other make of piano. There is
a Kimball to please every taste, to fit every
purse from the small console models 37"
high to the Kimball concert grand." The
style 79 is 37" high and one of the most
attractive models produced by the Kim-
ball Co.
Congratulate William Perlman
From now on Sept. 10 th will always be
a notable one for William Perlman, presi-
dent of the National Piano Corp., New
York. On that day arrived Susan J. Perl-
man, first born.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
20
THE MUSIC TRADE REVIEW,
OCTOBER, 19U0
Advertising Managers Club Plans
New Shoninger
Greater Spring Peak Campaign
Model Announced
William Perlman, president of the
and Quarterly Mats for Dealers National
iPano Corp., New York, has just
The regular fall meeting of the Adver-
tising Managers Club of the National Piano
Manufacturers Association was held at
the Hotel New Yorker, New York on Octo-
ber 1st. Joseph L. Seltzer of Winter & Co.,
the new president presided. Plans were
discussed for a greater effort than even
previously to aid the dealer in promoting
a Spring Peak campaign next year dur-
ing National Music Week. In addition to
the Spring Peak kit which has been fur-
nished each year for $1.00 a recommen-
dation was made to provide a quarterly
mat service for dealers at a nominal cost.
It is also planned to include in the kit this
year advertisements which can be used
at other times during the year. A poster
will also be printed which may be dis-
played on the moving vans which deliver
pianos. All these matters were referred to
a committee appointed by President Selt-
zer. The committee is composed of C. R.
Hogen, N. W. Ayer & Son, chairman.
KRANICH
"' BACH
i)PIANOS
/
Since 1864
^S/ary only in Mge
y^e manufacture one
quality -the finest. -
cfivm the new Arnall
console to the nine foot
concert grand every
Kranich&Bcich piano ib
perfect inevery detail
237EAST23RD.STREET,NY.
Clarence S. Hammond, manager of the
Frederick W. Loeser piano department in
Brooklyn and Treasurer of the National
Association of Music Merchants, C. W.
Freeman of the Federal Advertising
Agency and Helen H. Bryant of Barton &
Gould.
In order to assist Lawrence H. Selz, pub-
licity counsel for the National Piano Manu-
facturers Association in promoting the
sales clinics this year. President Seltzer
appointed the following committee:
George W. Lawrence, vice president of
the Baldwin Piano Co., Chairman, Earl O.
Fay, advertising manager of the Rudolph
Wurlitzer Co., and David W. Kimball,
treasurer of W. W. Kimball Co., Chicago.
It was decided to distribute the an-
nouncements regarding the Spring Peak
campaign as early as March 1st next year.
This year over 650 kits were used by
dealers and it is expected that more than
this will be in demand in 1941.
Storytone for
artist # evangelist
The Andrews Music Co., Charlotte,
N. C. announce they have sold two Story-
tones within the last month, one to Paul
W. Norris, Staff Artist of Radio Station
WSOC, an NBC outlet in Charlotte, and
an another to Rev. J. A. Dobbins, of Gaff-
ney, S. C an evangelist.
Tone volume control from a
mere whisper to that even
greater then in a concert
grand piano.
Consult your piano manufacturer
MIESSNER INVENTIONS, Inc.
18 MAIN ST.
MILLBURN. N. I.
BRAMBACH GRANDS
Original Scales
Modern Designs
announced a new Shoninger model to be
known as Style 35.
Shoninger Style 35—This is an 88 note instrument
with special fallboard
This new instrument is 37" high 56"
wide and 23" deep, and is furnished in
mahogany and stiped walnut. It is one
more addition to a line which has proved
popular with a long list of dealers through-
out the country and conforms with the
modern trend in designing. Production at
the National plant has been steadily in-
creasing throughout the year.
Clarence Hammond Honored
Clarence S. Hammond, manager of the
Frederick Loeser & Co. piano department
in Brooklyn, N. Y., was presented, on
September 30th, with a silver tray by the
officials of the company as an award for
the success of his department which
showed the greatest increase in business
of any department in the store for Sep-
tember.
Btuvv
CONSOLE and GRAND PIANOS
offer dealers and purchasers
alike, the ultimate in fine pianos—
truly "star" value in design and
construction.
We Invite Inquiry
STARR PIANO COMPANY.
Richmond, Indiana
KOHLER & CAMPBELL
Grands — Consoles
Studio Uprights
T
W r
A wide variety of modern designs — Lowest Prices —
— Write for Details —
The Piano the Public Asks For
MATHUSHEK PIANO MFG. CO.
132nd St. and Alexander Ave., New York
KOHLER & CAMPBELL, INC.
629 WEST 50th STREET
NEW YORK

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