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THE MUSIC TRADE REVIEW, OCTOBER, 1H0
ADVERTISEMENT TO APPEAR
't '
BALDWIN-BUILT PIANO
IN
FOR YOU
Jbfitoin
The incomparable Baldwin
is the result of more than
three generations of tireless
eflort on the part of Baldwin
t e c h n i c i a n s , engineers,
designers and craftsmen to
produce the finest piano pos-
sible. The unstinted acclaim
which lsgiven to theBaldwin
by today's leading concert
artists is ample evidence of
the success which they have
achieved. The Baldwin
is u n i v e r s a l l y l n o w n as
today s great piano.
PART OF
HAMILTON
The fascinating new Hamil-
ton upright here shown is hut
one ot the many styles which
go to make tip the lamous
Baldwin-huilt Hamilton
Line. The -Hamilton Sym-
metrical Crrand i.s another
new model which is adding
daily to the prestige of the
Hamilton name.toryears the
leader in its particular field.
NATIONAL ADVERTISING
Fall, 1940
More than 10,000,000 copies of Baldwin advertis-
ing will be distributed in the Fall campaign. Media
include Life, Time, Good Housekeeping, House
Beautiful, Town & Country.
Several four-color
full pages will appear. Also many advertisements
featuring the complete Baldwin line.
Baldwin
dealers are supplied with advertising and selling
Jfourarb
Priced to meet the most
modest hudget, the Howard
is endowed -with tone and
action such as only Baldwin
craftsmen can create. And
like all the fine pianos-which
hear the distinction of heing
huilt hy Baldwin, it is a
thing of heauty -which fits
perfectly into any "well con-
ceived decoration scheme.
tie-ups.
More Than Ever—This Fall
The arresting heauty of the
Acrosonic is fully in keeping
with its superlative musical
»erformance. You must see,
lear and play the Acrosonic
to completely appreciate the
fullness and purity of tone,
the responsiveness of action
and the many other qualities
heretofore believed unat-
tainable in a small piano.
IT PAYS T O BE A BALDWIN DEALER
f
BUILT BY BALDWIN
Bet-ween the truly incomparable Baldwin Concert Grand and the miniature Acrosonic, there is
a complete line of Baldwin-Built Pianos which encompasses every conceivable musical need.
Somewhere in this group of splendid musical instruments is the piano which was designed and
built to meet your particular requirements. VV hichever it is, regardless of sire or price, it will
bring you the enduring satisfaction that comes with the ownership of the best of anything.
BALDWIN PIANO CO. • CINCINNATI, OHIO