Music Trade Review

Issue: 1933 Vol. 92 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
T k Mnsiclrade TReview
P I A N O S
R A D I O S
ORGANS
SUPPLIES
Music
Industry
Serving
the National
Vol.
those instalment sales, for
collecting from poor risks is becom-
ing more difficult each month. It is the
day of the debtor, who, apparently, has
the sympathy of the public and the
courts, whether or not that sympathy
is always deserved. A Buffalo, N. Y.,
court ruled that when a piano was re-
possessed the debtor was entitled to a
refund of the amount paid. The rul-
ing was reversed because the State law
reads differently. A mob of several
hundred farmers in the West prevented
the execution of a judgment obtained
because no payments had been made on
a piano in five years. The Quebec Leg-
islature, in Canada, is considering a bill
requiring a down payment of 50 per
cent on articles other than luxuries
bought on the instalment plan, with the
vendor forfeiting his lien when that
amount is paid. And so it goes. The
answer is to watch instalment credits
more closely than ever.
A SINGLE piano floor salesman in
^ ^ New York, operating from a side
street store, sold over $32,000 worth of
pianos, practically all of them new,
during the last three months of 1932.
Over $12,000 of this amount was in
sales developed and closed personally
and the balance represented sales closed
for outside men. In the personal group
sales were made to more than twenty-
five per cent of the prospects listed and
without the aid of any extensive adver-
tising campaign.
THE Ziegfeld "Follies" served the pur-
pose of "glorifying" the American girl
and making money for the producer, but
the piano trade's "Follies of 1932"—
the new low level in advertising—has
had quite the opposite effect, for it has
gained for the piano and those who
sell it neither prestige nor profit.
92
JANUARY, 1933
No.
I
MUSICAL
MERCHANDISE
SHEET MUSIC
ACCESSORIES
TABLE OF CONTENTS
Building a Big Business With Small Instruments
4
Editorially Speaking
6
What Is the Future of the Piano Retailer?
Some Comments ....
7
Annual Dinner of Chicago Piano and Organ Association
10
Obituary Notices
10
'
Federal Trade Commission Offers to Discuss Music Trade
Practices
11
REGULAR DEPARTMENTS
Piano Factory and Piano Servicing
12
(Dr. W m . Braid White, Technical Editor)
Musical Merchandise
14
Sheet Music and Books
15
B. BRITTAIN WILSON, Editor
EDWARD LYMAN BILL, Publisher
RAY BILL, Associate Editor
M. L. WULFORST, Circulation Manager
WESTERN DIVISION: FRANK W . KIRK, Manager
333 No. Michigan Ave., Chicago
Published on the First of the Month by Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-presidents, J. B. Spillane, Randolph Brown; Secretary and Treasurer, Edward Lymaa Bill; Comptroller, T. J.
Kelly; Assistant Treasurer, Wm. A. Low.
Publishers of Automotive Electricity, The Fine Arts, India Rubber World, Materials Handling & Distribution, Music Trade Review,
Novelty News, Premium and Specialty Advertising, Rug Profits, Sales Management, Soda Fountain, Radio Digest, Radio Merchant, Tires; and
operates in association with Building Investment, Draperies and Tire Rate-Book.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DOING
SMALL
A
MUS
Interesting the child with the harmonica, or other small
instrument, and then working up is more profitable than ap-
pealing to the sophisticated adult and then working down,
is the successful experience of A. I. Reeves, of Montana.
A. 1. REEVES
F
OR over a quarter of a century A. I. Reeves, head of the Within two years his senior group had appeared in the-
A. I. Reeves Music House, Helena, Mont., was instru- atres, before clubs and other groups and before the State
mental in bringing to that city many of the leading artists Legislature. His Baker Boys' Banjo Quintet has made
and musical organizations of the day for the musical edu- enough money through theatrical appearances to purchase
cation and enjoyment of the adult members of the community a motorcycle for each youth.
and, in a considerable measure, he profited from his efforts
Mr. Reeves began his first research work with harmonica
and the appreciation they aroused. The artists included, groups and tried out the psychology of musical intelligence
among others: Remenyi, Nordica, Maud Powell, Godowsky, to his satisfaction in the Montana Deaconess School, a noted
Rosenthal, Ysaye, Gabrilowitsch, Schumann-Heink, Pade- institution located in Prickly Pear Valley, five miles north
rewski, the Minneapolis Symphony Orchestra, Sousa and His of Last Chance Gulch and in plain sight of Helena. Here
Band, etc.
he successfully introduced the theory that harmonica playing
Some three years ago, however, Mr. Reeves came to the is a great health exercise for children and demonstrated how,
conclusion that it would be more profitable to start at the in a most interesting way, it lays the foundation for a musical
bottom with the training of children in music than to start education.
at the top with the older generation, as he had been doing,
In describing his experiences Mr. Reeves says:
and working down. The result has been the development of
"From youth I have been interested in the harmonica and
groups of harmonica players, or bands, in the local schools, played it. In recent years I have been impressed with the
later leading to classes in the ukulele, guitar and other small possibilities of it as a real musical instrument and, putting
instruments, with results that have brought forth enthusiastic aside the inferior complex and without fear of unfavorable
comments from Governor Erickson, of Montana, the Chan- criticism, I have dared to play it in public as a solo instrument.
cellor of the University of Montana, the State Superintend-
"It can be played as a mouth organ or as a harmonica.
ents of Public Instruction and of Music as well as from a When played as a harmonica in the latest approved scientific
score or more of county superintendents of schools; enough, and artistic manner the beautiful tones produced cannot be
in fact, to make up a sixteen-page booklet, entitled, "What found on the violin, flute or any other musical instrument,
the Governor of Montana and Educators Say About Har- and as a means of expression it is rapidly becoming important.
monica Bands."
"In the system used, children are organized into groups
Mr. Reeves first launched his harmonica bands in 1928 and taught to read music from a blackboard or chart and at
when his place of business was destroyed by lightning, the same time they are shown how to find these notes on
wiping out the results of some thirty-
four years of effort in the music busi-
ness, including what was declared to
be one of the largest stocks of sheet
music in any city of the size of Helena
in United States—over 75,000 copies.
He did not have enough cash left
to resume at once the handling of the
larger and more expensive musical instru-
ments and therefore turned to the sale
and instruction in the playing of har-
monicas and other musical instruments.
THE BAKER BOYS W H O MAKE PROFITABLE VAUDEVILLE TOURS
THE
MUSIC
TRADE
REVIEW,
January,
1933

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