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T k Mnsiclrade TReview
P I A N O S
R A D I O S
ORGANS
SUPPLIES
Music
Industry
Serving
the National
Vol.
those instalment sales, for
collecting from poor risks is becom-
ing more difficult each month. It is the
day of the debtor, who, apparently, has
the sympathy of the public and the
courts, whether or not that sympathy
is always deserved. A Buffalo, N. Y.,
court ruled that when a piano was re-
possessed the debtor was entitled to a
refund of the amount paid. The rul-
ing was reversed because the State law
reads differently. A mob of several
hundred farmers in the West prevented
the execution of a judgment obtained
because no payments had been made on
a piano in five years. The Quebec Leg-
islature, in Canada, is considering a bill
requiring a down payment of 50 per
cent on articles other than luxuries
bought on the instalment plan, with the
vendor forfeiting his lien when that
amount is paid. And so it goes. The
answer is to watch instalment credits
more closely than ever.
A SINGLE piano floor salesman in
^ ^ New York, operating from a side
street store, sold over $32,000 worth of
pianos, practically all of them new,
during the last three months of 1932.
Over $12,000 of this amount was in
sales developed and closed personally
and the balance represented sales closed
for outside men. In the personal group
sales were made to more than twenty-
five per cent of the prospects listed and
without the aid of any extensive adver-
tising campaign.
THE Ziegfeld "Follies" served the pur-
pose of "glorifying" the American girl
and making money for the producer, but
the piano trade's "Follies of 1932"—
the new low level in advertising—has
had quite the opposite effect, for it has
gained for the piano and those who
sell it neither prestige nor profit.
92
JANUARY, 1933
No.
I
MUSICAL
MERCHANDISE
SHEET MUSIC
ACCESSORIES
TABLE OF CONTENTS
Building a Big Business With Small Instruments
4
Editorially Speaking
6
What Is the Future of the Piano Retailer?
Some Comments ....
7
Annual Dinner of Chicago Piano and Organ Association
10
Obituary Notices
10
'
Federal Trade Commission Offers to Discuss Music Trade
Practices
11
REGULAR DEPARTMENTS
Piano Factory and Piano Servicing
12
(Dr. W m . Braid White, Technical Editor)
Musical Merchandise
14
Sheet Music and Books
15
B. BRITTAIN WILSON, Editor
EDWARD LYMAN BILL, Publisher
RAY BILL, Associate Editor
M. L. WULFORST, Circulation Manager
WESTERN DIVISION: FRANK W . KIRK, Manager
333 No. Michigan Ave., Chicago
Published on the First of the Month by Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-presidents, J. B. Spillane, Randolph Brown; Secretary and Treasurer, Edward Lymaa Bill; Comptroller, T. J.
Kelly; Assistant Treasurer, Wm. A. Low.
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