Music Trade Review

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THE CHRISTMAS SPIRIT
IN THE SHOW WINDOW
P
IANOS invariably find their place in the Christmas decorative effect, and smaller mailing tubes haVe become red
window display, but the problem of the dealer is: Christmas tapers. The drippings of these are plastic clay
"How am I going to show pianos this year without which has been bronzed, and the flames are orange globes.
using a hackneyed Christinas display?"
A live fern completes the arrangement.
An unobtrusive Christmas card suggests: "A Lifetime
L. L. Rittgers, display manager of the Chas. E. Wells
Music Company of Denver, has solved this problem very Happiness, from Mother and Dad."
well in the illustrated
The metal-like grill
Christmas window.
work of the window is
interesting in that it is
This display first gives
not metal. This has
the impression of ex-
been carefully cut from
pense for the dealer who
wall board, covered with
wishes to duplicate it,
plastic, painted black,
but we assure you that
and, while still wet,
it has been held to the
has had bronze blown
minimum of expense.
upon it.
The walls of the room
Another excellent ex-
are covered with the
ample of a Christmas
blue felt which is used
window that reflects the
for display purposes,
spirit of the season with-
and which is quite in-
out being cheap and
expensive. The felt has
tinsely was one fea-
been stretched on a
tured a year or so ago
frame of two-by-fours.
by Kaufmann's Depart-
The rear wall is straight,
ment Store, Pittsburgh,
but as this is a middle
Pa. Here dignity pre-
window, the other two
vails and the holiday
walls follow the angles
idea is carried out chiefly
of the entry ways. The
through t h e
careful
door opening into the
placing of characteristic
window is also of felt,
evergreens.
swung on a frame. It
is trimmed with alumi-
The Kaufmann deco-
num bronzed quarter
rator had the natural
round.
advantage of a rich
panelled background for
The floor covering is
the window itself, but
display oilcloth in con-
an equally pleasing ef-
secutive strips of bluish
fect is possible in the
gray, red tan, gray tan
average store through
and bluish gray.
the proper use of wall
A small grand piano
board or even special
holds its important place
wall paper which comes
as the center of attrac-
in veneered and panelled
tion in the composition.
Top:
Highly artistic Christmas window of the Chas. E. Wells Co., Denver.
effects and at moderate
A striking velvet scarf
Bottom: A dignified Holiday display in Pittsburgh.
cost.
of contrasting color to
the walls and floor further centers attention upon the piano.
The two windows illustrated are typical examples of
The Christmas atmosphere is brought into the room what can be accomplished in the arrangement of a Christmas
through the clever organ pipe arrangement in the left-hand display of pianos without cotton snow, yards of tinsel, holly
wall. The grill work has been cut from wall board and wreaths and the figure of Santa Claus. Such materials are
bronzed with aluminum. The pipes themselves are large well enough for use in displays of toys and other articles that
mailing tubes, cut and bronzed a silver hue. The back- appeal to the children, but pianos are not bought as toys; they
ground is made of shiny black oilcloth, fastened in pleats represent dignified investments for the home and should be
on a heavy rounded metal piece. Silver leaves add their so exploited at holiday time.
THE
MUSIC
TRADE
RFVIEW,
November, 1932