Music Trade Review

Issue: 1932 Vol. 91 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
November, 1932
integrity for 75 if ears makes the
IM BALL
Franchise
A MOST PROFITABLE, DEPENDABLE
AND VALUABLE ASSET
HERE is a quality which makes men great. Lincoln
showed it in his homely honesty; Lindbergh, in his
dauntless endurance. We call it "integrity" and in busi-
ness when we discover this quality, we keep on dealing
with the man or company that has it. Cf W . W . Kimball,
the founder of this firm, was a man ot steadfast integrity
according to the judgment of all who knew him. His
example and precept indelibly stamped this organization
with the personal qualities which distinguished him. CJThe
policy of fair and square sales methods, dealer support,
and simple uprightness which were the foundation stones
of this company seventy-five years ago, still support the
structure. As a result, the Kimball franchise is esteemed
a most valuable asset by the leading piano dealers of the
country. CJ These dealers as an organization sell more
pianos and make more money than any similar group.
With the Kimball Company they have the full confidence
of thousands of musicians, teachers, and heads of music
schools as well as countless music-loving families. CJ The
American public has demonstrated its belief in the integ-
rity of the Kimball Company and Kimball dealers by
"swapping" dollars for more Kimball pianos than lor any
other single make. What the American public has done
it will do again in even greater measure. Personal mu-
sicianship is coming back, fostered by the new family
solidarity. Fond parents are as ambitious as ever for
"Johnny" and "Susie" to perfect their natural aptitude
in music. CJ Kimball knows the present selling set-up in
the piano market, and has field men, real executives every
one, ready to help you build a bigger piano business in
1935 than you have known for years. CJ Write for the
New Kimball Catalog, and Dealer Price List.
W.
W. KIMBALL COMPANY
KIMBALL HALL, CHICAGO
KTMBALL
DEALERS
Continuous Management of
One Family—Maintenance
of one Policy—STABILITY
ARE
MAKING
SALES
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Ike MisielradeTRniew
P I A N O S
R A D I O S
ORGANS
SUPPLIES
Music
Industry
Serving
the National
Vol. 91
^J
times or bad, there are
^ ^ always those who can find the
silver lining back of the clouds. One
of them is an eastern piano manufac-
turer who, a day or two after elec-
tion, declared that the Democratic vic-
tory meant the appointment of close
to 100,000 postmasters, a majority of
whom could be considered new piano
prospects. Here's hoping that, if his
figures are correct, the outgoing offi-
cials will have most of the payments
made on their instruments.
the past month the Grim
Reaper has again been active in
the music trade, removing from its
rolls, among others, John W. Jenkins,
of Kansas City, one of the outstand-
ing figures of the industry. One of
the pioneers in the retail music field
in the West, Mr. Jenkins saw his
business prosper until it covered sev-
eral states, and without a single sac-
rifice of the higher ethics of business.
Although his loss is a severe blow to
the trade, he leaves behind him a
commanding business monument.
I T isn't the local dealer but the man-
ufacturers of musical instruments
and the publishers of music who are
demoralizing sales conditions, accord-
ing to Fred P. Cunningham of Green-
wood, Mich. Other dealers have said
the same and the manufacturers and
publishers have much to offer in re-
buttal. However, Mr. Cunningham
disagrees with our editorial last month
and his comments are worth reading.
IT'S only a month to Christmas.
Have you that holiday advertising,
that Yuletide window and the special
Christmas gift promotion matter all
ready to shoot? The annual chance
to boost sales is here.
NOVEMBER, 1932
No. 9
MUSICAL
MERCHANDISE
SHEET MUSIC
ACCESSORIES
TABLE OF CONTENTS
The Christmas Spirit in the Show Window
4
Musical Instrument Production in 1931
5
Editorially Speaking
&
L. C. Wagner Heads Chicago P. & O. Association
7
John W . Jenkins Killed in Accident
13
Obituary Notices
14
Radio Manufacturers Take Steps to Prevent Unfair Competi-
tion
16
REGULAR DEPARTMENTS
Piano Factory and Piano Servicing
15
(Dr. Wm. Braid White, Technical Editor)
Musical Merchandise
17
Sheet Music and Books
18
B. BRITTAIN WILSON, Editor
EDWARD LYMAN BILL, Publisher
RAY BILL. Associate Editor
WESTERN DIVISION: FRANK W. KIRK, Manager
333 No. Michigan Ave., Chicago
M. L. WULFROST, Circulation Manager
Published on the First of the Month by Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-presidents, J. B. Spillane, Randolph Brown; Secretary and Treasurer, Edward Lyman Bill; Comptroller, T. J.
Kelly; Assistant Treasurer, Wm. A. Low.
Publishers of Automotive Electricity, The Fine Arts, India Rubber World, Materials Handling & Distribution, Music Trade Review,
Novelty News, Premium and Specialty Advertising, Rug Profits, Sales Management, Soda Fountain, Radio Digest, Radio Merchant, Tires; and
operates in association with Building Investment, Draperies and Tire Rate-Book.

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