Music Trade Review

Issue: 1932 Vol. 91 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE
A
MUSIC
nnouncing
the supreme achievement
in ACCORDIONS
TRADE
REVIEW,
August-September, 1932
THIS ANNOUNCEMENT heralds a
new era for the accordion. The revo-
lutionary new Luttbeg keyboard brings
you N O W what every accordion en-
thusiast has hoped might be possible
some day.
A hundred percent piano-type keyboard for BASS as
well as TREBLE. No more baffling buttons. No com-
promises or makeshifts. Play it exactly like a piano. Play
standard piano music without analyzing.
The keys for the left hand are narrow and arranged in
a compact semi-circle for easy fingering. Without even
moving your arm you command a range of three full
chromatic octaves from "A" below the bass clef to "A"
second space treble clef. The right hand extends the
range to the second "A" above the treble clef.
Assures increasing popularity for
piano accordions


For the pianist, here is a "doubling" instrument which
requires no tedious practice. Within a few days he can
play it creditably. Within a couple weeks he can play it
practically as well as he can now play the piano. In fact
this amazing invention paves the way to easy mastery of
this delightful instrument for EVERYBODY.
Besides, this new keyboard mechanism opens up a
wealth of tone and technic possibilities beyond the
range of any other accordion. Unlocks new tone color-
ing, brighter tints and novel effects as demanded by
new day composers.
Multiplies sales opportunities
for music dealers •

Music dealers will be quick to see the sales advantage this won-
derful new instrument offers. It opens up new sales fields and
broadens old ones.
Professional accordionists who want the latest and best, will
be clamoring for quick deliveries.
Pianists who realize the increased earnings and greater de-
mand for artists capable of "doubling" will be easy to sell on
this instrument that so ideally lends itself to their needs and
capabilities. Amateurs will more than ever be attracted to the
popular accordion — now made so easy to learn and play.
Be the first to display the new models. They are bound to
create a furore. Let your store be the one to benefit most and first.
Write now for full information and attractive dealer proposition.
The NEW
LUTTBEG Mechanism
replacing old-style
bass buttons with
piano-type Keyboard
YOUR CHOICE OF
THREE QUALITY MAKES
This great new invention is now available on your choice of three
high grade makes, obtainable from the distributors listed below.
Write direct to any of them for literature and complete details of these
improved instruments.
SOPRANI-LUTTBEG ACCORDIONS
Continental Music Co., 630 South Wabash Ave., Chicago
CELLINI-LUTTBEG ACCORDIONS
Chicago Musical Instrument Co. 309 S. Wabash Ave. Chicago
BERTINI-LUTTBEG ACCORDIONS
Buegeleisen & Jacobson, 5-7-9 Union Sq., New York City
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Ike Mnsicirade Review
P I A N O S
R A D I O S
ORGANS
SUPPLIES
Music
Industry
Serving
the National
Vol. 91
WARIOUS tuners tell us that there
is a noticeable increase in the de-
mand for their services these days due
to the sudden desire of piano owners
to have their instruments put into
proper playing condition. With the
entertainment fund seriously curtailed,
it is found that piano music is not so
bad at all in helping to pass away the
evening, and the result is a greatly re-
vived interest in that instrument and
its playing. Many of the pianos have
been neglected so long that it is found
impossible to put them in perfect shape,
which means that there are going to
be many replacements when money
becomes a little more plentiful.
JUST because the piano trade escaped
a special tax under the new revenue
law may be a matter for congratula-
tion, but, as R. W. MacNaughton
points out in an article on another page
of THE REVIEW this month, there
are many phases of the new tax bill
that affect, directly or indirectly, every
line of business, including music. Per-
haps an evenly distributed general
sales tax would not have been so bad
' after all.
/™\ F 146 families whose children took
^ ^ part in the Look and Play piano
courses and recitals conducted by the
Weaver Piano Co. this year, 63 have
already bought pianos and other sales
to the group are in prospect. Certainly
not a bad percentage of sales in a
year when there are so many who de-
clare a satisfactory piano business is
impossible. Moreover, the plan is one
that can be adopted by the average
dealer at surprisingly small cost and
the Weaver Co. will be glad to offer
information and suggestions.
AUGUST-SEPTEMBER
No. 7
MUSICAL
MERCHANDISE
SHEET MUSIC
ACCESSORIES
TABLE OF CONTENTS
63 Piano Sales to 146 Prospects Right Now
4
The Piano is Now Ready for Popular Revival
5
Editorially Speaking
6
The Revenue Act of 1932 and Its Bearing on the Music Trade
8
New Aeolian-American Piano Corp. Formed
9
Radio Manufacturers' Association Reorganized
16
Piano Tuners' Association Holds Annual Convention
I I
REGULAR DEPARTMENTS
Piano Factory and Piano Servicing
15
(Dr. Wm. Braid White, Technical Editor)
Sheet Music and Books
17
Musical Merchandise
18
B. BRITTAIN WILSON, Editor
EDWARD LYMAN BILL, Publisher
RAY BILL, Associate Editor
M.
L WULFROST, Circulation Manager
WESTERN DIVISION: FRANK W . KIRK, Manager
333 No. Michigan Ave., Chicago
,
. .
Published on the First of the Month by Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-presidents, J. B. Spillane, Randolph Brown; Secretary and Treasurer, Edward Lyman Bill; Comptroller, T. J.
Kelly; Assistant Treasurer, Wm. A. Low.

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