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10
T H E
M U S I C
T R A D E
REVIEW,
June-July, 1932
SOME OF THE TUNERS PHOTOGRAPHED W I T H PRESIDENT HOOVER AT THE WHITE HOUSE
partials and overtones and is designed to im-
prove the quality of tuning. By means of his
device Mr. Porter raised the pitch of an old
piano one full half tone in less than five
minutes.
Of all the arts it is the most sociable one,
HE second International Convention of
The convention was not all serious business
the National Association of Piano he said; the painter, the sculptor and the and the chance to inspect the many points
Tuners was held at the Mayflower Hotel, writer work alone, but the musician works of interest in the National Capital were not
Washington, D. C, on May 23, 24 and 25, so that many others besides himself can en- neglected. On Wednesday afternoon a spe-
and despite general conditions, there were joy his art in its creation.
cial tour by bus was made of a majority of
Mr. Bond called attention to the steady the important places in Washington and vi-
present during the sessions 154 delegates from
all sections of the United States and Canada, progress being made in music study and cinity, including a visit to the White House,
an attendance that surprised even the spon- performance in the schools and the industries where the delegates were received by Presi-
of the country and urged that the tuners, dent Hoover and posed for a photograph with
sors of the event.
During the course of the sessions some who through their work are in closest con- him.
very interesting papers were read and talks tact with the home, should do their full
The official banquet was held on Tuesday
made by members and guests. A. V. share in spreading the gospel of the value evening with C. D. Bond as toastmaster. An
Minifie, national president of the N. A. P. of music in everyday life.
outstanding feature was the singing of a num-
T., spoke on "The Economic Future of the George Cross, secretary of the Canadian ber of selections by the Tuners' Quartet, con-
Tuner," in the course of which he outlined Piano Tuners' Association, talked on the sisting of F. Barnes, A. H. Miller, Leslie
the many opportunities open for the com- question, "Is it Time for the Tuner to Fight?" Adams and H. M. Schramm, who showed
petent tuner to increase public respect for and pointed out that unless the tuner carried marked ability in harmonizing. Several of
his profession and at the same time develop on an aggressive campaign he was liable to those in attendance made speeches during the
more business. M. Pamenter, president of
lose out in present-day business competition. course of the evening.
the Canadian Piano Tuners' Association, Russell Oak, of Detroit, talked on advertising
The general convention arrangements were
talked of "The Tuner at His Best," and plans for the tuner and described several in charge of H. M. Schramm, secretary of the
outlined the ideals that the tuner should that had been successful in getting business. Rochester, N. Y., division, who did such a
have in mind in his contact with the public Edward Kains, of Reading, Pa., described thorough job that the program for the entire
and in the conduct of his business.
various types of direct-mail publicity that meeting went through without a hitch.
Chauncey D. Bond, of the Weaver Piano have brought results for the tuners using
Co., who has addressed several of the Tuners' them.
•? Durable Ins) in incut in America.
The Wednesday morning session was de-
conventions in the past, read a paper on
"Music in Everyday Life." He outlined the voted to a most interesting demonstration by
Wells Porter, of Albion, N. Y., of the use
part that music had played in human lift
since the beginning and of the tributes paid of a new microphone speaker attachment in-
to its influence by the great men of the ages. vented by him which amplifies all beats,
NATIONAL TUNERS ASSOCIATION HOLDS
ANNUAL CONVENTION IN WASHINGTON
T
A Piano
Advertisement
A DEMONSTRATION PLAN
THAT MAKES SALES
{Continued from page 7)
of piano study as a background for the un-
derstanding of music and as a preparation
for studying some other musical instrument.-
Somebody in the store organization then plays
a selection on one of the pianos, and the
guests may be invited to try out the instru-
ments, in case there is anybody in the group
who is especially talented.
"I next turn the meeting over to one of
our organization, who discusses the radio in
a similar way. Then our man who is in
charge of the organization of bands among
boys and girls of the community tells about
this work being done by the store. As an
entertainment feature some individual or one
of our little bands may play a selection.
"The head of the appliance department
then talks on refrigerators and home appli-
ances, calling attention to the various devices
we have to offer and using all the selling
arguments he can muster.
"The announcement is made that we will
pay 2 per cent commission on any sales that
are made to members of the group within
sixty days. And a similar commission will
be paid on any sales made to prospects turned
in by the guests. These sales must be made
within thirty days.
"At this time we serve coffee and cookies
to the guests, the food being supplied by
local firms free of charge for the advertising
mention we make at the time. It is during
this period that the guests warm up and more
informality is in order. The salesmen pass
the food around and mingle with the mem-
bers of the group.
(Please
turn
to page 15)
by S. L. CURTIS
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Piano is the finest and most dur-
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Piano is the 11 nest and most dur-
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Piano is the finest and most dur-
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Piano is the finest and mosl dur-
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S. I,. I I III IS
117 West 57th Street
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III
New York
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