Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
The Review Announces
A New Publication Plan
As the date line on this issue of THE REVIEW indicates, the June
and July numbers have been combined in one and the same policy
will be followed with the August and September numbers.
In other words, the next issue of THE REVIEW will be published
during the first week in September, at the opening of the active
fall season for musical instrument selling and when advertising
directed to dealers will prove most productive of results.
THE REVIEW feels that in eliminating the burden of carrying
summer advertising, under existing conditions, it is rendering a
genuine service to its clients, a belief that has been endorsed
heartily by the many advertisers who have been consulted.
The August-September issue of THE REVIEW will be as thor-
oughly representative of the general music trade as has been the
rule during its career of over a half century.
BEAR IN MIND:
THE REVIEW is the oldest music trade paper in the United
States.
THE REVIEW was first to sponsor the Association movement in
the trade and to fight for clean methods.
THE REVIEW was first and still STANDS ALONE in offering
a guaranteed proven circulation among rated, recommended music
merchants—over 4,000 of the cream of the trade—each month.
THE REVIEW was the first general music paper to adopt a
standard, convenient size for the magazine.
WATCH FOR THE REVIEW ON SEPTEMBER FIRST—IT
WILL BE WORTH WAITING FOR.
B. BRITTAIN WILSON, Editor.
June-July, 1932