Music Trade Review

Issue: 1932 Vol. 91 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
FULL EQUIPMENT OF STEINWAY PIANOS
FOR LARGEST AMERICAN-BUILT SHIP
W
HEN the S.S. Manhattan, the larg-
est ship ever built in the United
States, makes her maiden voyage to
Europe in the near future her elaborate
of 32,000 tons. She is designed for service
between New York, Cherbourg and Ham-
burg, and in addition to being the largest
will also be one of the finest ships in the
AT RIGHT:
ONE OF THE
SPECIALLY
DESIGNED
STEINWAY
GRANDS
FOR THE
S. S.
"MANHATTAN"
BELOW:
MODEL
OF THE
SHIP
TRADE
REVIEW,
May, 1932
Several glass tubes, ranged in groups of
three, are suspended from the ceiling of the
stage. Reflection of the lights in them pro-
duces "color notes." This reflection, Pro-
fessor Varnum believes, adds to the beauty
of the stage lighting.
By means of the color piano he hopes to
make an application of color to the dance
drama. Color would be shifted to fit vary-
ing aspects of the action.
A chart has been constructed to show the
"influence" of colors, with their reactions
listed as follows:
Red—Warm, exciting, passionate. Orange
—Warm, exciting, suffocating, flowing, lively.
Green—Neutral, tranquil, peaceful, sooth-
ing. Blue-Green—Sober, sedate. Blue—
Cold, grave, tranquil, sedate.
Violet—
Solemn, melancholy, neutral. Purple—Neu-
tral, solemn, stately, pompous, impressive.
KURTZMANN & CO. NOT
AFFECTED BY RETAIL MOVE
C. Kurtzmann & Co., the prominent pi-
ano manufacturers of Buffalo, N. Y., have
recently sent a message to their dealers
advising them that the announced retirement
from business of the Kurtzmann Piano Co.,
Inc., Buffalo, has no bearing on the manu-
facturing business. The retail store was
controlled by J. Hackenheimer and J. A.
Owenhouse, as a personal venture, and had
no connection with Kurtzmann & Co., other
than that of dealer and manufacturer.
C. Kurtzmann & Co. announce that they
are continuing the manufacturing business,
and have arranged to place the agency for
the Kurtzmann Piano with a prominent re-
tail house in western New York.
Hold Jazz Piano Contest
equipment will include eight Steinway
pianos in the various public and private
rooms. These instruments include a grand
with Chinese decorations, another in walnut
of the Queen Anne period, and still another
walnut grand of regular design. In addi-
tion there will be one upright with Vene-
tian decorations and four regular model up-
rights.
The ship, which will sail under the flag of
the United States Lines, is 70S feet long and
trans-Atlantic service under United States
registry. A duplicate equipment of Steinway
instruments will also be placed aboard the
sister ship of the S.S. Manhattan, which is
now in course of construction and as yet un-
named.
During the past month a fine model of the
Manhattan has been on display in the window
of the Steinway & Sons warerooms on Fifty-
seventh street and has attracted much atten-
tion.
A NEW PLAN TO ADD
COLOR TO PIANO MUSIC
nization of music and color presents possi-
bilities for the stage of the future.
The stage used by the students has 195
vari-colored electric lights, arranged on the
inner side of a frame about 12 by 5 feet
and corresponding to a proscenium arch.
Electric contact that operates the lights is
provided by the piano keys and nine switches
arranged above the keyboard. Each octave
on the piano has a complete color cycle.
The nine switches, corresponding to stops on
an organ, provide major COIOT chords.
These major chords lay a base which per-
mits a smooth transition from one color to
another of great contrast. With a purple
color base, for example, the operator can
introduce a vivid yellow without effecting
an irritating color change.
A ten-dollar piano from a junk shop has
been converted into an instrument that plays
"color notes" at the University of Wiscon-
sin.
For two years Professor William H. Var-
num of the Department of Art Education
and a group of graduate students have been
busy constructing the instrument in the hope
that notes seen as well as heard would add
enjoyment for the music lover.
They have linked color notes directly with
musical notes to create "visible" rhythm.
Thus far the color piano has been adapted
only to a miniature stage, but preliminary
experiments have demonstrated that synchro-
A Waltham piano was awarded as grand
prize to Howard Lambert, aged twenty-two,
Milwaukee, for first place in the Jazz Piano
Contest held at the Wisconsin Theatre in
Milwaukee and sponsored by radio station
WTMJ. Other winners were awarded silver
loving cups and scholarships.
Suffers Fire Loss
The entire stock of pianos, radios, and
other musical instruments, in the store of the
LaForte Music Co., Monessen, Pa., was com-
pletely destroyed by fire recently. The loss
was estimated at $15,000, partly covered by
insurance.
Watkin Co. Enlarges Studios
The Will A. Watkin Co., Dallas, Tex.,
which for many years has provided studio
and recital facilities for the music teachers
of the city, and thereby built up many friend-
ships and much business, has found it neces-
sary to expand his studio quarters. The
recital hall has been booked almost contin-
uously for the current season for both after-
noon and evening.
Boyd R. Felty, for a number of yeaTs con-
nected with Millers' Music Store, Lebanon,
Pa., has gon« into business for himself at
738 Cumberland street, that city, the premises
formerly occupied by the Miller store before
they closed.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
R E V I E W , May,
1932
BOARD MEETING AND CONVENTION REPORTS
Complete reports of the annual meeting of the Board of Control of the
National Association of Music Merchants, to be held in New York, on
June 9th, together with reports of the annual conventions of the National
Association of Sheet Music Dealers, the Music Publishers' Association of
the United States, etc., will be presented in
THE MUSIC TRADE REVIEW FOR JUNE
MEETING OF MUSIC MERCHANTS' BOARD
OF CONTROL IN NEW YORK O N JUNE 9
SPECIAL meeting of the Board of
Control of the National Association of
Music Merchants has been called by
President Weeks for Thursday, June 9, at the
Hotel Commodore, New York. This will be
the first board meeting since the 1931 conven-
tion and letters from members of the board
already received at the Executive Office indi-
cate that there will be a good attendance.
In addition to members of the board, Pres-
ident Weeks is extending an invitation to all
members of the association to be present at
the sessions, which will be held in the morn-
ing and afternoon in one of the parlors on
the mezzanine floor at the Commodore. It is
probable that there will be a short session of
the board in the morning, after which the
meetings will be thrown open to all members.
Mr. Weeks has received an invitation from
the Rotary Club of New York to be the guest
speaker at the luncheon meeting on Thursday,
June 9, and all of the visiting members of
the board and members of the association will
be invited to attend this luncheon, which will
take the place of the luncheon of the board
usually held in connection with meetings.
A
EDWIN R. WEEKS
President N. A. M. M.
There will be a special program at this
luncheon and the members of the board and
of the association will have an opportunity to
hear President Weeks in an address which
will be substantially the same as that which
he has given before a large number of clubs
since his election to the presidency last June.
This will serve to show the very exceptional
publicity for "Music in the Home" which has
been presented to the leading business and
professional men who make up the member-
ship of the service clubs. It is possible that
the entertainment portion of the luncheon will
be broadcast through one of the leading New
York stations.
THE GOOD WORK OF PRESIDENT EDWIN R.
WEEKS IN SPREADING GOSPEL OF MUSIC
PPEARANCES before two Rotary
Clubs and a Kiwanis Club as guest
radio broadcasting of the
i speaker,
message "Music in the Home" and the at-
tendance at Conference Committee meetings
occupied the attention of President Edwin R.
Weeks of the National Association of Music
Merchants during the second week of April.
On Wednesday, the 13th, the engagement
was before the Rotary Club of Philadelphia,
Mr. Weeks' address beingtbroadcast over Sta-
tion WPEN. There was a full attendance of
members and through the courtesy of Frank
Honicker, secretary of the Philadelphia Club,
members of the Association were guests at the
luncheon. A rising vote of appreciation was
tendered President Weeks at the close of his
address.
Through the interest of Frederick P. Stieff,
a member of the Kiwanis Club of Baltimore,
Mr. Weeks received an invitation to speak
before that organization at the luncheon meet-
ing Thursday, the 14th. There was a full
attendance at this meeting also.
At the invitation of Frederick R. Huber,
Municipal Director of Music of the City of
Baltimore and Director of Broadcasting Sta-
tion WBAL, Mr. Weeks delivered a special
address at that station on the subject of
"Music in the Home" the afternoon of the
14th.
Mr. Stieff, who is president of the Mer-
chants' Association of Baltimore, which in-
cludes in its membership leading merchants in
all lines of industry, extended an invitation
to Mr. Weeks to be speaker at the annual
banquet of the Association in Baltimore,
May 3.
Members of the Music Merchants' Asso-
ciation in Bethlehem, Pa., together with
members in Allentown, were invited through
the courtesy of Bruce Macintosh, chairman
of the program committee of the Allentown
Rotary Club, to attend the luncheon meeting
on Friday, the 15th, at which Mr. Weeks was
guest speaker.
At the Conference Committee meetings of
members of the Music Merchants' Association
in the cities visited, which followed immedi-
ately after the service club luncheons, some
exceedingly interesting merchandising ideas
(Please turn to page 10)
DELBERT L. LOOMIS
Executive Secretary, N. A. M. M.

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