Music Trade Review

Issue: 1932 Vol. 91 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
May, 1932
CHAMBER DIRECTORS TO
MEET IN NEW YORK MAY 19
There IS no finer piano than a
KRANICH & BACH
Made under one family's supervision
since 1864
ANICH ir BACH
ir^
237 EAST 23 - STR E ET
New York
ASKS PUBLIC OPINION IN THE MATTER
OF PIANO ADVERTISING THAT APPEALS BEST
The annual meeting of the Board of
Directors of the Music Industries Chamber
of Commerce will be held at the headquar-
ters of the Chamber, 45 W6st Forty-fifth
street, New York, on Thursday, May 19, at
which time the annual reports of the various
department officers and department heads will
be presented and acted upon. Although the
income of the Chamber for the year was,
naturally, seriously curtailed, the general
manager, Harry Meixell, has accomplished
wonders in budgeting and financing, with the
result that the organization ends its fiscal
yeaT with deficiencies wiped out, all bills paid
and all commitments taken care of.
At the meeting plans will be made for
carrying on the work of the Chamber for
the coming year, based on a budget in keep-
ing with the times and conditions, and with
the important departments functioning as
heretofore.
PIANO MANUFACTURERS TO
HOLD ANNUAL MEETING
President Gordon G. Campbell, of the
National Piano Manufacturers Association, has
issued a call for the annual meeting of that
organization to be held in the offices of the
Music Industries Chamber of Commerce,
New York, on May 19, at 10 a. m., when
the annual reports of the officers and com-
mittee heads will be presented.
SUE TO RESTRAIN USE OF
THE NAME STEINWAY
T
HE Southern California Music Co. is
always original in its window displays.
This is generally due to the fact that
Bill Bailey, the exclusive window dresser
for the company, is famous from Atlantic
to Pacific, through the winning of National
prizes for window dressing, month after
month, year in and year out.
Bill Bailey is always willing to receive
suggestions from others, and time after time
he has benefited through the original ideas
of Vice-President Frank Grannis. In the
case of the window display entitled "Which
Steinway & Sons last month filed suit
against the Steinway Organ Co., the Bronx,
in the Bronx Supreme Court, to have the
latter restrained from the use of the name
Steinway in its business. It is charged that
the defendant company has been using the
name Steinway fraudulently in order to profit
from the good will of Steinway & Sons.
Method of Advertising Appeals to You,"
In the past Steinway & Sons have been
reproduced herewith, Frank Grannis was the uniformly successful in prosecuting those who
have attempted to use the Steinway name and
sole inventor.
The advertisement appearing in the win- prestige, without right.
dows of the Southern California Music Co.
speaks for itself, and needs no further com-
The Gene E. Strange Music House, Hat-
ment. It has collected crowds at frequent tiesburg, Miss., of which Howard Hill is
intervals, it has been commented on by scores the owner, has moved to new quarters on
and has received compliments from dozens East Front street, that city.
and dozens of satisfied old customers and
from total strangers. As the Chinese prov-
The Sanborn Music Co., Cleveland, O., has
erb states, "A picture says more than ten been incorporated with capital stock of
$10,000 by V. J. Clayton and V. M. Sanborn.
thousand words."
STARR PIANOS
STARR ELECTRIC REFRIGERATORS
CHAMPION and GENNETT RECORDS
ELECTRICAL TRANSCRIPTIONS Cor RADIO BROADCASTING
THE STARR PIANO COMPANY
ESTABLISHED 1872
RICHMOND, INDIANA
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
FULL EQUIPMENT OF STEINWAY PIANOS
FOR LARGEST AMERICAN-BUILT SHIP
W
HEN the S.S. Manhattan, the larg-
est ship ever built in the United
States, makes her maiden voyage to
Europe in the near future her elaborate
of 32,000 tons. She is designed for service
between New York, Cherbourg and Ham-
burg, and in addition to being the largest
will also be one of the finest ships in the
AT RIGHT:
ONE OF THE
SPECIALLY
DESIGNED
STEINWAY
GRANDS
FOR THE
S. S.
"MANHATTAN"
BELOW:
MODEL
OF THE
SHIP
TRADE
REVIEW,
May, 1932
Several glass tubes, ranged in groups of
three, are suspended from the ceiling of the
stage. Reflection of the lights in them pro-
duces "color notes." This reflection, Pro-
fessor Varnum believes, adds to the beauty
of the stage lighting.
By means of the color piano he hopes to
make an application of color to the dance
drama. Color would be shifted to fit vary-
ing aspects of the action.
A chart has been constructed to show the
"influence" of colors, with their reactions
listed as follows:
Red—Warm, exciting, passionate. Orange
—Warm, exciting, suffocating, flowing, lively.
Green—Neutral, tranquil, peaceful, sooth-
ing. Blue-Green—Sober, sedate. Blue—
Cold, grave, tranquil, sedate.
Violet—
Solemn, melancholy, neutral. Purple—Neu-
tral, solemn, stately, pompous, impressive.
KURTZMANN & CO. NOT
AFFECTED BY RETAIL MOVE
C. Kurtzmann & Co., the prominent pi-
ano manufacturers of Buffalo, N. Y., have
recently sent a message to their dealers
advising them that the announced retirement
from business of the Kurtzmann Piano Co.,
Inc., Buffalo, has no bearing on the manu-
facturing business. The retail store was
controlled by J. Hackenheimer and J. A.
Owenhouse, as a personal venture, and had
no connection with Kurtzmann & Co., other
than that of dealer and manufacturer.
C. Kurtzmann & Co. announce that they
are continuing the manufacturing business,
and have arranged to place the agency for
the Kurtzmann Piano with a prominent re-
tail house in western New York.
Hold Jazz Piano Contest
equipment will include eight Steinway
pianos in the various public and private
rooms. These instruments include a grand
with Chinese decorations, another in walnut
of the Queen Anne period, and still another
walnut grand of regular design. In addi-
tion there will be one upright with Vene-
tian decorations and four regular model up-
rights.
The ship, which will sail under the flag of
the United States Lines, is 70S feet long and
trans-Atlantic service under United States
registry. A duplicate equipment of Steinway
instruments will also be placed aboard the
sister ship of the S.S. Manhattan, which is
now in course of construction and as yet un-
named.
During the past month a fine model of the
Manhattan has been on display in the window
of the Steinway & Sons warerooms on Fifty-
seventh street and has attracted much atten-
tion.
A NEW PLAN TO ADD
COLOR TO PIANO MUSIC
nization of music and color presents possi-
bilities for the stage of the future.
The stage used by the students has 195
vari-colored electric lights, arranged on the
inner side of a frame about 12 by 5 feet
and corresponding to a proscenium arch.
Electric contact that operates the lights is
provided by the piano keys and nine switches
arranged above the keyboard. Each octave
on the piano has a complete color cycle.
The nine switches, corresponding to stops on
an organ, provide major COIOT chords.
These major chords lay a base which per-
mits a smooth transition from one color to
another of great contrast. With a purple
color base, for example, the operator can
introduce a vivid yellow without effecting
an irritating color change.
A ten-dollar piano from a junk shop has
been converted into an instrument that plays
"color notes" at the University of Wiscon-
sin.
For two years Professor William H. Var-
num of the Department of Art Education
and a group of graduate students have been
busy constructing the instrument in the hope
that notes seen as well as heard would add
enjoyment for the music lover.
They have linked color notes directly with
musical notes to create "visible" rhythm.
Thus far the color piano has been adapted
only to a miniature stage, but preliminary
experiments have demonstrated that synchro-
A Waltham piano was awarded as grand
prize to Howard Lambert, aged twenty-two,
Milwaukee, for first place in the Jazz Piano
Contest held at the Wisconsin Theatre in
Milwaukee and sponsored by radio station
WTMJ. Other winners were awarded silver
loving cups and scholarships.
Suffers Fire Loss
The entire stock of pianos, radios, and
other musical instruments, in the store of the
LaForte Music Co., Monessen, Pa., was com-
pletely destroyed by fire recently. The loss
was estimated at $15,000, partly covered by
insurance.
Watkin Co. Enlarges Studios
The Will A. Watkin Co., Dallas, Tex.,
which for many years has provided studio
and recital facilities for the music teachers
of the city, and thereby built up many friend-
ships and much business, has found it neces-
sary to expand his studio quarters. The
recital hall has been booked almost contin-
uously for the current season for both after-
noon and evening.
Boyd R. Felty, for a number of yeaTs con-
nected with Millers' Music Store, Lebanon,
Pa., has gon« into business for himself at
738 Cumberland street, that city, the premises
formerly occupied by the Miller store before
they closed.

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