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MUSICAL MERCHANDISE
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LIVING MUSIC DAY" OBSERVED IN MILWAUKEE
BY LEADING ORCHESTRAS AND OTHER INTERESTS
ANNUAL HARMONICA
JUBILEE IN PHILADELPHIA
The annual Harmonica Jubilee for the
benefit of the Philadelphia Harmonica Band,
Milwaukee music dealers as a group took
WENTY-FIVE orchestras participated in
held at the Bellevue-Stratford Hotel, Phila-
the observance of "Living Music Day," a keen interest in Living Music Day. It is delphia, on March 18, proved one of the
believed that restoration of the normal desire most successful in the lengthy series and
in which all Milwaukee, Wis., retail
merchants participated. The event was spon- for first-hand music, played by visible mu- served to fill to capacity the main ballroom
sored by the local union, No. 8, of the Ameri- sicians, will do a great deal toward influenc-
of the hotel as well as several adjoining
can Federation of Musicians. Every type ing the ideas of children on study of musical
apartments.
of taste was considered in planning programs subjects, and will also stimulate interest of
The program was of high calibre, as is
parents in this respect. Musical instrument
for the day, there being presentations of both
usual with the band, and well directed by
instruction in piano, orchestral and band in- Albert N. Hoxie and Chief Caupolican, bari-
classical and popular and jazz music.
In pointing out that the day was in- struments, and even harps, is available in
tone of the Philadelphia Grand Opera Com-
augurated to interest persons in hearing pro- Milwaukee public schools. Where persons pany, as soloist.
ductions of orchestras at first hand rather are too poor to afford the instruments they
The large female contingent attending the
may use those purchased by the school board
than by mechanical means, it was shown that
jubilee was set all aflutter by the appearance
notable things in the promotion of orchestra! for practice, and their desire to own a good
of Rudy Vallee, popular radio star, who
groups have taken place during the past few instrument is already cultivated when they
presented the gold award during the course
leave school.
years.
of the evening and in turn was presented
Aside from the importance of music to with the Harmonica Medal of Distinction.
The Milwaukee Philharmonic orchestra
has just closed its third and most successful cultural life, the dealers and local musicians The local newspapers gave considerable
season of concerts in a subscription series, pointed out that it is an economic and in- space to stories and pictures of the event.
with two more concerts still to be given. dustrial factor of no small proportions. The
Under the leadership of Frank Laird Walker, thousands working in plants where instru-
the Philharmonic has developed into an or- ments are manufactured, and the great num- MEHEGAN BOYS' BAND LOSES
chestra of national recognition. It has eighty ber engaged in work in connection with the INSTRUMENTS IN FIRE
publication of sheet music, as well as the
members.
The Mehegan Boys' Band in Kingston,
Another development which is encouraging large group engaged in teaching, composing
the students who have taken music in public and making music, make this industry one N. C, organized and maintained by Jas. G.
schools to continue their work and develop of the most important in existence, from both Mehegan and described at some length in
THE REVIEW recently, suffered the loss of
themselves is the Young People's Orchestra, a social and economic viewpoint.
practically all its instruments in a fire which
directed by Milton Rusch. This orchestra is
destroyed the band's headquarters and several
carrying on the traditions of living music by ANNUAL MEETING OF
other buildings in Kingston. The ashes from
training youngsters just out of school for
the fire had hardly cooled before a drive was
possible careers in that profession. All of FRED. GRETSCH MFG. CO.
started for funds for new instruments, which
the high schools in Milwaukee, and even the
At the annual meeting of the Gretsch Mfg. met with immediate success, because of the
grade schools in some cases, have orchestras Co., held at the Brooklyn, N. Y., factory, the
fact that the band has for many years trained
and bands.
directors were re-elected, and one of the Chi- musicians for the National Guard Band and
cago branch executives, William Gretsch, was other adult organizations. The instruments
elected assistant treasurer. Vice-President destroyed by fire w«re valued at $2,500 and
Philip Nash, in charge of the Western Divi-
sion, attended the meeting. The list of officers were insured for
of the company is: Fred. Gretsch, Sr., presi-
dent; Philip Nash, vice-president; Fred
with the trend toward
Gretsch, Jr., treasurer, and E. E. Strong, sec-
retary.
T
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THE
MUSIC
TRADE
REG. U.S.
SEEKS TO BAR SELLING OF
INSTRUMENTS BY SCHOOLS
Alden's Music Store of Hibbing, Minn., has
started an active campaign among the music
merchants of that state to have enacted a law
prohibiting public employes, particularly
school authorities, from entering in the com-
p.etition with dealers in the sale of musical
instruments. It appears that the dealers of
the state have suffered to a considerable ex-
tent from the practice of school authorities
in selling band and orchestra instruments
direct and hope to have the measure based
along the lines of those in effect in Pennsyl-
vania, Ohio and other states.
Fred J. Bacon, president of the Bacon
Banjo Co., Inc., of Groton, Conn., and na-
tionally known as a banjoist, has resigned as
president of that company. Mr. Bacon stated
that the resignation was due to ill-health.
REVIEW,
April, 1932
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JOBBER—DEALER—MUSICIAN
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