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P I A N O S
R A D I O S
ORGANS
SUPPLIES
Music
Industry
Serving
the National
Vol.91
^"HOOSE your own convention this
year and let your conscience be
your guide. This appears to be the
proper advice for the bewildered
music tradesman who cannot take his
convention or leave it alone. With the
postponement of the national gathering
of the National Association of Music
Merchants several amateur convention
managers have sprung up, among
them trade paper editors, each with a
pet idea. There is even proposed a
"remote control" convention which has
not even the merit of near beer, for the
latter, at least, looks like the real thing.
HO said the movement for the
introduction of group piano in-
struction in the schools of the country
has fallen by the wayside? Ask C. M.
Tremaine about the steady run of in-
quiries from school authorities and
others about such a course and heed
the activities of the New York State
Music Clubs in that direction. It ap-
pears that everybody is strongly inter-
ested in the movement but the piano
trade itself. Can it be that the piano
buyers of the future are so remote that
they are no longer worth cultivating?
T H E excuse that pianos are not
bought because there is no room for
them in modern homes and apartments
is being broken down rapidly by the
piano manufacturers themselves. We
have small grands that take up little
more floor room than a cogswell chair;
spinets hardly larger than a library
table, and now pianos with folding
keyboards that occupy the space of the
usual bookcase, when closed. These
instruments, together with the low
prices and long terms quoted, seem to
indicate that the non-buyer will have
to get busy on some new excuses.
APRIL, 1932
No. 4
MUSICAL
MERCHANDISE
SHEET MUSIC
ACCESSORIES
TABLE OF CONTENTS
Loehner's Kids Band Brought Publicity and More Business
4
How Piano Polish Brought to Light Piano Prospects
5
Editorially Speaking
6
Checking Salesmen to Increase Volume
7
The Folding Keyboard Piano Makes its Appearance
Movement for Living Music in Milwaukee
10 and
17
21
REGULAR DEPARTMENTS
Piano Factory and Piano Servicing
18
(Dr. Wm. Braid White, Technical Editor)
Sheet Music and Books
20
Musical Merchandise
21
B. BRITTAIN WILSON, Editor
EDWARD LYMAN BILL. Publisher
RAY BILL, Associate Editor
M. L. WULFROST, Circulation Manager
WESTERN DIVISION: FRANK W. KIRK, Manager
333 No. Michigan Ave., Chicago
Published on the First of the Month by Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary and Treasurer, Edward Lyman Bill; Comptroller, T. J.
Kelly; Assistant Treasurer, Wm. A. Low.
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