Music Trade Review

Issue: 1932 Vol. 91 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
14
THE
MUSIC
FIFTEEN LESTER GRAND PIANOS USED
IN SINGLE RECITAL IN PHILADELPHIA
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O
N Tuesday, March 1, the Matinee
Musical Club of Philadelphia pre-
sented a fifteen-piano ensemble, Ag-
nes Clune Quinlan, director, at the Bellevue
Stratford Hotel. The recital was held in the
ballroom and the program included "Polo-
naise," by Moszkowski, for eight pianos;
"Y T alse Brillante," for fifteen pianos, by
Schulhoff, and the overture from the "Merry
Wives of Windsor," by Nicolai for fifteen
W
REVIEW,
April, 1932
CHICAGO PIANO & ORGAN
ASSOCIATION MEETS
The March luncheon meeting of the
Chicago Piano and Organ Association was
held on March 31 at the Auditorium Hotel
and was well attended. President G. L.
Hall presided and the principal business
was a general discussion of the tax bills
now before Congress which finally resulted
in the decision that the trade protest against
certain of the tax measures that might im-
pose an unfair burden on the trade. Some
satisfaction was found in the fact that thus
far pianos and other musical instruments
seem to have been left free from special
taxes. The Ways and Means Committee
of the Association, of which H. E. Weisert
is chairman, was authorized to make such
tax protests as seemed necessary.
pianos, as well as other interesting selec-
L. E. Lines Music Co., Springfield, Mo.,
tions.
has taken the agency for the Norge refrigera-
The piano ensemble of the Matinee Mu- tor in that city and territory.
sical Club has proved very popular with the
musical audiences and another recital is con-
templated in the very near future.
The cooperation of the F. A. North Co.,
furnishing fifteen Lester grand pianos for
the occasion, has had a great deal to do
with making these recitals possible.
THE REVIEW'S
WANT DIRECTORY
MUSIC WEEK MOVEMENT SHOWS DISTINCT
CAIN THIS YEAR-OBSERVANCE MAY 1-7
HETHER times are good or bad, the
Music Week Movement continues to
gain ground and there is every ex-
pectation that the observance this year from
May 1 to 7 will exceed all previous rec-
ords. Although various communities have
organized year after year to carry on elabo-
rate musical programs during the year it is
emphasized by the National Bureau for the
Advancement of Music that the occasion af-
fords an unusual opportunity for the mem-
bers of the retail music trade to tie up with
the movement in their particular territory.
As a matter of fact a large number of
dealers take an active part in local observ-
ances but success will not be complete until
every dealer realizes the w r isdom of such a
course.
At the present time more than 2,000 cities
and towns throughout the nation are pre-
paring their Music Week program either
under official or unofficial auspices. Not only
is the observance endorsed by President
Hoover, who heads the honorary committee,
but it has also the endorsement of the Gov-
ernors of practically all the states and of a
host of mayors and civic officials. SpeciaJ
features of the week will be the celebra-
tion of the hundredth anniversary of the
writing of "America," by Dr. Samuel F.
Smith; of the adoption during the year of
the "Star Spangled Banner" as the national
anthem, and, third, the musical observance of
the George Washington Bi-Centennial.
"Music Week is expected to render more
service to music this year than ever before
in the eight years of its history," such was
the declaration made, when announcing the
new plans, by C. M. Tremaine, secretary of
the National Music Week Committee. "Mu-
TRADE
sic is never a more vital force in human
life than it is in a time of stress such as
the present. Although Music Week may be
considered by some as being merely a period
of one week in which the public is asked to
'give more thought to music,' it is much more
than that. It represents in the various com-
munities a period of two or three months in
which all sorts of groups get together to
prepare for their own participation in the
local Music Week. Moreover, many of those
groups experience such pleasure in that
preparation that, following the Music Week,
they frequently determine to make such mu-
sical activities a permanent feature of their
group life. The Music Week on May 1-7
will therefore not merely be illustrative of the
value of music in an emergency such as the
present, but it will be stimulative of many
musical activities which will continue after
this emergency has passed. It is therefore
to be hoped that the coming Music Week will
be observed as widely as possible in order
that it may be a strong life-enriching factor
in our national situation."
Marks & Son Chartered
M. Doyle Marks & Son, Inc., Elmira,
N. Y., has been chartered with capital stock
of $20,000 to operate a retail music busi-
ness, the incorporators being Kenneth W.
Marks, M. Doyle and Mary Marks. The
business was originally established thirty-five
years ago and has long been a factor in the
musical life of New York State.
Jenkins & Sons Music Co., Kansas City,
Mo., occupied its new eight-story building in
that city on April 6.
GOOD MUSICAL INSTRUMENT
MAN who is able to vigorously push the
business in city of about 100,000 popula-
tion, on percentage basis. Prefer one
who has had teaching experience. An
excellent opportunity. Write confiden-
tially. Box 3439, Music Trade Review,
420 Lexington Ave., New York.
RENT FREE to party who can oper-
ate sheet music department in city of
about 100,000. Please write us. Box
3438, Music Trade Review, 420 Lexing-
ton Avenue, New York.
POSITION WANTED — Hy factory
trained
piano tuner and mechanic. Sober and industrious
American.
Have had selling and collecting ex-
perience.
Prefer the East.
Box 3440. Music
Trade Review, 420 Lexington Avenue, New York
City.
PIANO TUNER with factory, store and out-
side
experience,
desires
permanent
position.
Highly recommended and will go anywhere.
Steady work more important than high wages.
Box 3441, Music Trade Review, 420 Lexington
Avenue, New York City.
POSITION WANTED—Hy piano tuner and
repairman with 20 years' experience. Also a good
salesman.
Box 3442, Music Trade Review, 420
Lexington Avenue, New York City.
POSITION WANTED—Salesmanager; 15 years'
retail experience with Aeolian, Steinway and
American Piano Companies' lines in N. Y. C.
Clean record. Highest recommendations. Now on
coast.
Will go anywhere.
Address Box 3434,
Music Trade Review, 420 Lexington Avenue, New
York.
RADIO SERVICEMAN, PIANO TUNER and
REPAIRER, will buy half interest or a tuning
route. Prefer Western States. Address Box 3435,
Music Trade Review, 420 Lexington Avenue, New
York.
WILL RENT space in our music store for a
sheet music department—only one other such de-
partment in city of 300,000.
Excellent oppor-
tunity. Address Box 3427, Music Trade Review,
420 Lexington Ave., New York.
POSITION WANTED—Wholesale Representa-
tive, by man of 35. Can produce.
Willing to
accept compensation based on results. Employed
now but have excellent reasons for changing.
Address Box 3430, Music Trade Review, 420
Lexington Ave., New York.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE M U S I C
TRADE
15
REVIEW, April, 1932
THE SILVER-MARSHALL MODEL Q RADIO
SOLVES LONG AND SHORT WAVE PROBLEM
O
NE of the few lines of radio receivers
that have made consistent progress
thus far in 1932 is that produced by
Silver-Marshall, Inc., of Chicago, which
was introduced to the trade at the first of
the year. It was announced as the "Miracle
Set," which appeared to be just another slo-
gan until the new instrument had actually
been on the market for some time. It was
then discovered that it gave such satisfaction
to customers, both in reception and tone qual-
ities, and in its ability to stand up under
difficult conditions that there was almost an
entire absence of complaint.
To the dealers who have been driven
almost grayheaded in providing service for
some receivers that have been placed on the
market, this release from a difficult problem
proved most welcome. Particularly appre-
ciated, however, was the fact that the com-
pany's production was kept under control
and its set-up of retail outlets so managed
that dealers did not have to face the com-
petition of cut price and distress selling in
the line.
The outstanding feature of the new Silver-
Marshall Model Q with its "rainbow dial"
is the ability of the instrument to tune in
both long and short wave stations with equal
facility, its range being some eighteen times
greater than that of the ordinary commer-
cial radio set. Moreover there is no com-
plicated procedure to follow in shifting from
long to short wave reception, all the stations
being tuned in on but one dial and on one
chassis. This is an exclusive feature of the
Silver-Marshall Model Q.
The rainbow dial is so called because of
the various colors used, all of which serve a
THE SILVER-MARSHALL MODEL O RADIO
have found that it not only meets the pres-
ent demand for short as well as long wave
reception but also insures that price protec-
tion which is necessary if radios are to be
sold at a profit. Music merchants who handle
the Silver-Marshall line include some of the
most prominent in the industry, among them
Lyon & Healy, of Chicago.
The company not only sells direct to deal-
ers but limits the number of dealers in a
territory, allowing more than one retailer
only in the larger centers where there is
THE CHASSIS AND THE RAINBOW DIAL OF THE SILVER-MARSHALL MODEL Q
definite purpose. At the right of the dial is
a white band upon which appears the kilo-
cycle indication for general broadcast re-
ception. On the left are four narrow bands,
each in a different color, to denote various
ranges. For instance, from 18,150 to 9,600
kilocycles are shown in orange; from 10,290
to 5,540 in green; from 6,360 to 3,510 in
red and from 3,460 to 1,560 in yellow. A
tuning chart provided by the company makes
it possible to tune in on short waves with
great ease, picking up messages from ocean
liners, from police departments and from dis-
tant parts of the world with equal facility.
The scales are calibrated in megacycles, each
equaling 1,000 kilocycles, for short wave
reception.
The Silver-Marshall line has made a par-
ticularly strong appeal to music dealers who
enough territory to allow for a profitable
division. This, in itself, eliminates much of
the price-slashing that comes from neighbor-
ing dealers trying to get business with the
same line. The company in addition fur-
nishes a liberal quantity of advertising and
sales help designed to make the dealer's mer-
chandising problems simpler.
That this desirable result is accomplished
is evident from the increasing number of
orders and the growing list of Silver-
Marshall dealers among music merchants.
Gerringer's Music Store, 320 South Central
avenue has been purchased by H. S. Wright,
of Wausau. Carols Wright, a son of the
new owner, has been in active charge of the
store. He stated that at present he is com-
pleting arrangements for new lines of goods.
OFFERS PIANO INSTRUCTION
ON A WHOLESALE BASIS
D. J. Maher, sales manager of the Maher
Music Co., Santa Monica, Cal., recently in-
troduced a new idea in the matter of pro-
viding low-priced, but excellent, instruction
for piano students, particularly those pur-
chasing instruments from his company. Mr.
Maher arranged with a number of teachers
of reputation in Santa Monica whose rates
range up to $2.50 a lesson for wholesale
prices on bulk instruction. He then offered
to every purchaser of a piano a coupon
book calling for forty piano lessons for a
flat sum of $50. The particular advantage
of this scheme, and the one that seemed to
impress the public most, was that piano pur-
chasers were free to make a choice from
among a number of the best piano teachers
in the city. At last reports the plan had
worked out most satisfactorily for all con-
cerned. Not only has it stimulated piano
players but a number of former purchasers
from the company took advantage of the
offer.
From the teacher's angle the idea
worked out well because it served to fill in
many idle hours at a profit.
NEW BILL TO BAR TEACHER
TRADING IN MINNESOTA
John M. Alden, the music dealer of Hib-
bing, Minn., who, as reported in T H E R E -
VIEW last month, has been actively at work
among the dealers of that state to have
legislation passed forbidding those connected
with schools to sell musical instruments in
competition with dealers, reports consider-
able progress. Although the support of some
200 dealers was sought, only a small number
of them responded to the call, but this minor-
ity has been doing some good work.
It was found that there was a law on the
General Statutes of the State forbidding
school officials or teachers to become inter-
ested in any way in the sale or profits of
books or apparatus used in the schools, the
penalty being a fine of from $50 to $200.
The music dealers have drafted a new bill
to take the place of the present law, which
specifically includes musical instruments in
the list of items in which school officials are
forbidden to trade and also forbids them
from designating the places from which
school supplies shall be bought. Copies of
the new Bill have been sent to all music
dealers in the state with the request that
they bring it to the attention of their state
senators and representatives.
BRITISH MUSIC TRADE
PLANNING CONVENTION
Arrangements are now being completed
for the annual convention of the British
Music Industries to be held at the Palace
Hotel, Buxton, on May 9 to 12 next. The
convention will be the twenty-first annual
gathering of the British music trade and
will be recognized accordingly. Herbert J.
Brinsmead, the well-known piano man,
heads the committee in charge of the con-
vention program.
The East Tennessee Music Co., which has
been in business in Knoxville, Tenn., for
twenty-eight years, is liquidating its stock.

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