Music Trade Review

Issue: 1932 Vol. 91 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DCK
PIANO
STYLES
Addition of Four-Foot Ten-Inch and Six-Foot
Grands Completes Unusual Line of Instruments
T
HE
REVIEW presents
on this and the fac-
ing page illustrations
of the instruments
composing the Wheelock
piano line which has re-
cently, as announced last
month, been augmented
with several noteworthv
models in new sizes and
with new scales.
Out-
standing, of course, is the
4- ft. 10 in. grand, known
as the style R W, offered
not only in what may be
termed conventional case
design
with
attractive
high-lighted veneers, but
also in three beautiful
casings conforming with
the three most favored
periods: the Queen Anne,
known as style R W - A ;
the William and Mary,
RW-B, and the Louis XV,
known as RW-C.
The
presentation
of
these new 4-foot 10-inch
grands comes as a result
of the success of the other Wheelock styles,
namely the 5-foot grand, G W, and the 5-foot
4-inch grand, H W, representing, as they do,
excellent craftsmanship in a price range that
has made a strong appeal to both dealers
and public.
To these has been added the new 6-foot
grand, known as E W.
This instrument
seems destined to become a wide favorite with
the more highly trained musical type of pur-
chaser who desires the fullness of tone avail-
able in a piano of this size, at a very mod-
erate price. The case of the E W is marked
by certain attractive embellishments, notably
a fancilv figured maple burr veneer strip run-
ning horizontally under the rim and above
the leg, and also with horizontal and per-
pendicular pieces on the music desk. The
top of the leg column and the maple field of
the music desk are also embellished with a
medallion design.
In the past a retailer in offering a piano
in the lower price range has usually been
restricted to one or two sizes of a giv.?n make.
MATHUSHEK SPINET GRAND
AT WASHINGTONIA EXHIBIT
One of the interesting features of the
comprehensive display of Washingtonia in
the department store of Arnold, Constable
& Co., New York, last month and this, in
celebration of the 200th anniversary of the
birth of George Washington was a Mathu-
shek Spinet Grand, loaned to the exhibit as
representative of the type of piano common
in Washington's time.
THE
MUSIC
TRADE
WHEELOCK GRAND, STYLE HW
If his customer proved to be interested in a
larger piano, he has found it necessary to
shift to another (probably much higher priced)
line of pianos, so being forced to sell his cus-
tomer all over again on another make. With
Wheelock grands available in 4-foot 10-inch,
5-foot, 5-foot 4-inch, and 6-foot sizes,
a customer once sold on the Wheelock can
then choose the size to fit his requirement.
The success of the Wheelock has been due
not alone to the excellent character of the
instruments themselves but to the prestige
that attaches to them, being made by the
Aeolian Co., and recognized as the companion
instruments to the Weber, a piano of fine
tradition and quality. For many years before
the Aeolian Co. took over the control of the
Weber, the Wheelock was manufactured in
the Weber plant and under Weber auspices,
and in the production of the current line this
fact has been kept in mind in adhering to
high principles in the maintenance of tonal
and structural quality.
Wheelock pianos have beei made since
The Spinet Grand w r as not only on display,
but was used on several occasions in con-
nection with musical programs given in the
store. At the opening of the exhibit, for in-
stance, a choral and orchestral concert was
given by 100 students of the New Utrecht
High School, Brooklyn, N. Y., with the Spinet
Grand used for the accompaniment.
John T. Glvnn, manager of the retail
warerooms of the Mathushek house, prepared
an interesting story of the spinet and of the
history of the piano itself, which was mimeo-
REVIEW,
M a r c h , 1932
1877 and, together with
the Weber, the control of
the sale and production of
that product was assumed
by the Aeolian Co. in
1903.
Since that date
there have been numer :
ous improvements made in
both tonal and structural
features, but always prem-
ised on the fact that the
Wheelock was basically a
fine instrument and had
already achieved a wide
reputation.
The value of the Aeo-
lian Co.'s immense manu-
facturing facilities and
technical resources in the
piano manufacturing field
is emphasized in the qual-
ity of these new Wheelock
models now being shipped
to A e o l i a n
dealers
throughout the country.
No concern without a
large and extremely well-
organized piano manufac-
turing operation, without
the wide distribution which is essential to
sales volume and without the ability to apply
high technical skill efficiently could produce
such attractive instruments of such sound
construction at th.e extremely moderate prices
at which these new Wheelocks may be sold
to the public.
To sav that the production of such pianos
would have been impossible under the manu-
facturing costs that prevailed two or three
years ago does not tell the whole story. Be-
cause it is very apparent, and this is to the
credit of the Aeolian management, that no
attempt has been made to make these pianos
to a price by trimming quality. In fact, it
is quite apparent that the Aeolian Co. has
endeavored to give the highest possible qual-
ity at moderate prices and what has been
accomplished in these new Wheelocks reflects
the extent to which a great piano manufactur-
ing house can take advantage of present-day
opportunities in the way of material and
labor costs. It reflects full confidence in the
immediate future of the trade.
graphed and distributed to the thousands of
visitors to the Arnold, Constable & Co. dis-
play.
The e itire exhibit was under the
direction of an advisory council of fifty
prominent men and women of New York.
I'aul Kink, wholesale sales manager for
the Aeolian Co., is now on one of his regular
trips to the Pacific Coast. He will he away
for several weeks and visit a great majority
of the Aeolian dealers en route.
13
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
14
THE
OBITUARY
Charles Ramsey
Charles Ramsey, founder and head of the
prominent piano hardware supply house bear-
ing his name in Kingston, N. Y., died at his
home in that city on February 11 after sev-
eral months of ill health. He was seventy-
seven years old.
Mr. Ramsey was born in Scotland and had
his first business training in that country.
He came to America in 1879 and became as-
sociated with the piano hardware firm of
Henry Haas. After serving several years
with that house he started business on his
own account and conducted his piano hard-
war*! business at several locations in New
York City until 1911, when he purchased a
plant in Kingston and moved to that city.
It is interesting to note that in 1928 the
Charles Ramsey Corp. bought out the entire
business of Henrv Haas & Son, with which
company Mr. Ramsey had his first business
connections in this country.
Mr. Ramsey was never wealthy for the
reason that he gave generously. Among his
gifts was a Church Home at the North New
York Congregational Church, a Church Home
for the First Presbyterian Church of Kingston
and large gifts to the Kingston Y. M. C. A.,
Home for the Aged, the Colored Church and
various Hospitals and organizations.
He is survived by his widow, Mrs. Elsie
C. Ramsey, and one sister, whose home is in
South Africa, but who was on a visit here
at the time of his death.
Edwin H. Carey
Edwin H. Carey, for forty years head of
the Carey Music Co., Stockton, Calif., died
at his home in that city recently. He was
80 years old and had retired from active
business three years ago because of ill health.
At that time he turned the music business
over to his two sons, both of whom have
since passed away.
Thad Butler
Thad Butler, founder of the Butler Music-
Co., Marion, Ind., passed away, on January
31, at this winter home in Florida following
a long illness. Mr. Butler, who was 73 years
old, had been a resident of Marion for over
fifty years and started his music business in
that city thirty-five years ago. For some
years past he had left the general manage-
ment of the business to his son, J. Edwin
Butler, who is an ex-president of the National
MUSIC
Association of Music Merchants.
Funeral
services were held in Marion on February 3,
with burial in that city.
Mr. Butler, who was a highly respected
member of the community, and had a host
of friends through the music trade, is sur-
vived by his widow, a daughter, Mrs. Charles
Clewis and one son, J. Edwin Butler, as
well as a brother and a sister.
Pierson R. dimming
Pierson R. Gumming, for many years an
active and popular member of the piano trade
in Connecticut, being connected with the old
Driggs Si Smith Co. of Waterbury, before the
sale of that company, died suddenly on Feb-
ruary 2nd, while visiting friends in New
Canaan, Conn. The body was taken to
Waterbury for burial.
When the Piano Dealers' Association of
Connecticut was in existence some years ago,
Mr. d i m m i n g was one of the moving spirits
of that organization, which confined itself to
one annual meeting and dinner each year
while maintaining a representative at the
State capitol at Hartford to protect the inter-
ests of the trade against inimicable legislation.
James Orton
James Orton, one of the founders of the
Orton Bros. Music Co., Butte, Mont., and an
active factor in that company, died in Los
Angeles recently from a heart attack. He
was sixty-three years old. Mr. Orton was
born in Virginia City, Mont., and resided in
that city continuously until about ten years
ago when he moved to Los Angeles. hi
addition to being a member of the music
company, Mr. Orton was one of six brothers
who organized a brass band which acquired
a wide reputation. He was also known as
an athlete and was prominent in civic and
fraternal affairs.
He is survived by his
widow and one daughter.
A. E. Jones
A. E. Jones, pioneer music merchant, pro-
prietor of the A. E. Jone:; Music Co., S. Main
street, Akron, O., died in Akron citv hospital
recently from injuries received when he was
run down by an automobile near his store.
Mr. Jones for several years had conducted
the east Akron music store, specializing in
pianos. Before going to Akron h.e was for
several years manager of the piano and
music department of the William R. Zollinger
department store, Canton. His widow, three
sons and a daughter survive. Burial and
funeral services were held in Canton.
TRADE
REVIEW,
M a r c h , 1932
Adam Buttell
Adam Buttell, formerly engaged in the re-
tail piano business in South Bend, Indiana,
before his retirement some years ago, died
at his home in Des Moines, Iowa, last month.
He was 73 years old and is survived by five
sons, two of whom, John J. and George J.
Buttell, were formerly in the piano business.
EQUITY RECEIVERS FOR
W. F. FREDERICK PIANO CO.
W. F. Frederick and the Commonwealth
Trust Co. have been named receivers under
$30,000 bond for the W. F. Frederick Piano
Co. on petition of the Frederick Investment
Co., Delaware.
An equity action was filed against the Pitts-
burgh concern in Federal Court February 8
by the Frederick Investment Co., asking for
th? appointment of a receiver, stating that
the companv had assets of more than $650,000,
was solvent, but unable to meet current
claims.
The W. F. Frederick Piano Co. operates
stores at 913 Liberty avenue and 525 Pcnn
avenue, Pittsburgh, and in McKeesport,
I iiiontown, Greensburg, Pa.,
Wheeling,
Clarksburg and Kingswood, West Va.
The complaint states the plaintiff owns all
the outstanding stock of the company.
NOTE INCREASING INTEREST
IN PLAYER-PIANO PARTS
The John S. Gullborg Mfg. Co., 2617
North Ashland avenue, Chicago, manufac-
turers of the well-known Electora player
piano pump and reproducing piano mechan-
isms, note an increasing interest in these im-
portant piano specialties, particularly among
tuners and repair men.
The Gullborg Co., which for years has
been a maker of electrical and mechanical
devices, bought the material parts and manu-
facturing rights of the Motor Player Corp.,
and is continuing to manufacture and service
these instruments, supply any parts needed,
or make repairs promptly and economically.
This is a valuable trade service for which
their organization is well equipped.
Buys Out Baldwin Branch
The Dreibelbis Music Co. has purchased
the business of the Baldwin Piano Co. branch
on West Park street, Butte, Mont., and will
continue to operate the business. In addi-
tion to the Baldwin, the Steinvvay and
Gulhrans.en pianos, th°y will also handle
band and orchestra instruments.
STARR PIANOS
STARR ELECTRIC REFRIGERATORS
CHAMPION and GENNETT RECORDS
ELECTRICAL TRANSCRIPTIONS £or RADIO BROADCASTING
THE STARR PIANO COMPANY
ESTABLISHED 1872
RICHMOND, INDIANA

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