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MUSICAL MERCHANDISE
ORCHESTRAS RETURN TO
MILWAUKEE THEATRES
Although band instrument business gener-
ally is not favorable, professional demand
has improved and this is one of the most
encouraging conditions in the Milwaukee
market, dealers point out.
Addition of musical units to local theatre
programs gained headway recently, and there
are now three large orchestras performing in
downtown theatres.
Increased competition
for business will probably result in the addi-
tion of more orchestras of smaller scope in
other theatres in this district, dealers believe.
A large orchestra is being prominently
featured at the Wisconsin Theatre with
Glenn Welte conducting. This is one of the
few theatres in the state which has not dis-
continued its orchestra even for a small
period. The Riverside Theatre also has con-
tinued to feature an orchestra presenting an
overture prior to the vaudeville presentations
it features.
The new Warner Theatre, completed last
year, which has been featuring only an organ
presentation, has now established a large
orchestra under the direction of Heinz
Roemheld. This in addition to the increased
interest in organ numbers of entertainment,
shown recently, have proved genuinely en-
couraging to Milwaukee musicians, according
to A. J. Niemiec, manager of the band in-
strument department for the Flanner-Hafsoos
Music House, Inc.
In the general instrument demand, piano
accordions and mandolins are best sellers, ac-
cording to a majority of representative musi-
cal merchandise dealers.
Fall in...
with the trend toward
Kaplan Strings!
There is a very definite trend toward
RED-O-RAY and
TONECRAFT STRINGS
a new popularity stimulated by country-
wide advertising and backed by unques-
tioned superior quality.
office to prepare a special piece of copy for
this department.
The illustration especially prepared for this
advertisement was sent to members in mat
The executive offices of the National Asso-
ciation of Music Merchants, which for sev- form, the balance of the advertisement being
in proof, allowing flexibility as to the size of
eral months past has been furnishing the
space to be occupied and also in the text.
members of the association with attractive
advertising copy for local use, issued in Jan-
uary a very attractive piece of copy featur-
FINDS SMALL GOODS
ing band instruments and musical merchan-
SMALL GOODS FEATURED
IN MERCHANTS' AD
TRADE COMING BACK
THE
PRICELESS
GIFT OF MUSIC
is being given by parents to
511,000 boy and girl members of an estimated
17,000 school bands and
540,000 Member*
of 25,000 school orchestras and
over 1,000,000 children
taking private instruction on band and orchestral
instruments in the United States
The Gift of Music
PRICELESS as the greatest factor for the cultural
development of children; Pricdew as a vocation in'
after life . . .
Make Thu Gift to YOUR CHILDREN!
Take advantage of today's low prices to buy a fine in-
strument. Prices have not been as low in
more than a generation
Sp.'dal amusements m now be made for Itmom M •
correspondingly low cost
SAXOPHONES
PIANO ACOORDEONS
CLARINCTS
AM, BAND AND
VIOLINS
HARPS
TROMBONES
ORCHESTRAL INSTRUMENTS AND PIANOS
A full line nt sheet music
DEALERS NAME
dise exclusively. The copy, designed in two-
column width, was headed with a cut illus-
trating various types of instruments and re-
quests from numerous dealers for mats indi-
cated the interest that was aroused.
The previous advertisements were devoted
largely to the piano. Requests for special
copy for the musical merchandise department
were received in a sufficient number so that
it was deemed advisable by the executive
REG. u.s.
s=aa
PAT. OFF.
WOUND VIOLIN STRINGS
Bach string packed In an Individual
tube. Dealer stock* always In perfect
condition.
Super "Chromonica Holders'
For amateurs or
professionals. Hold
all sizes of har-
monicas from 2 to
8 inches long. Two
modals. Sturdy and
practical.
PROFIT BY THE INCREASING DE-
MAND—CONCENTRATE ON THESE
OUTSTANDING STRINGS'!
Write for a special proposition in your
territory.
They all like the packing:
JOBBER—DEALER—MUSICIAN
Send this "ad." for free sample string.
Kaplan Musical String Co.
Write for details
South Norwalk
Hallbauer
Mfg. Co.
V. C. Squier Company
1535 Wellston Ave.
ST. LOUIS. M 0 .
Order from your jobber.
Conn., U. S. A.
Over a quarter-century of fine string
making.
24
One of the most cheerful men in the musi-
cal merchandise trade at the present moment
is F. S. Metre, sales manager of the Geib &
Schaefer Co., Chicago. He returned the last
week in January from a short but complete
business trip to their principal jobbing out-
lets, with a large number of orders, not only
for immediate shipment, but for job supplies,
for some months ahead.
The significant and cheerful comments he
makes are all the more important because of
the fact that, as makers of cases for all types
of musical instruments, the Geib & Schaefer
Co. make a good barometer of trade condi-
tions at present and in the immediate future.
Mr. Metre said, "I have just come back
from making one complete trip from St.
Louis to the East and back, and I am thor-
oughly satisfied that the musical instrument
trade is coming back in great shape. Every
place I went I received good orders, and the
dealers' comments to the jobbers indicate a
very bright and satisfactory outlook. I am
glad to say that this willingness to place
orders is so widely spread that it covers all
parts of the country, and as nobody is order-
ing far ahead of their sales, the fact that
they are ordering so generally and so will-
ingly indicates that the public purchase of
instruments which are carried in cases has
been satisfactory to the dealers, and has
cheered them up about the future."
THE
MUSIC
Battle Creek, Midi.
TRADE
REVIEW,
February, 1932