Music Trade Review

Issue: 1932 Vol. 91 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
16
THE
M U S I C
TRADE
(Continued from page 9)
KRANICH & BACH
Made under one family's supervision
since 1864
ICH & BACH
237 EAST 2 3 " STREET
New York
A NEW AMATEUR MUSIC MOVEMENT OF
UNUSUAL IMPORTANCE AND POSSIBILITIES
T
February, 1 9 3 2
WHAT YOU SHOULD KNOW
ABOUT FEDERAL TAXES
There IS no finer piano than a
HE organization of the Guild of Mu-
sical Amateurs in New York, which
was accomplished through the efforts of
Mrs. Charles D. Mitchell, wife of a promi-
nent banker, and with Harold Bauer, noted
pianist, as president, promises to open the
way for a new movement to encourage the
personal performance of music by adults.
Through Mrs. Mitchell's efforts there have
been gathered together a number of promi-
nent society women in the East, all ex-
cellent performers on various types of mu-
sical instruments. These include Mrs. Vin-
cent Astor, Miss Helen Choate, and others
of New York, Miss Jean Sears, of Boston,
Mrs. John 1). Fair, 3rd, of Philadelphia,
Mrs. Arthur Woods, Mrs. Clarence H.
Mackay, Mrs. Benjamin Rogers, of New
York, Mrs. Leland Harrison, of Washing-
ton, and others of equal prominence. The
group gave the first concert about a month
ago.
In describing the plans for the guild,
which he outlined in cooperation with his
organizers, Mr. Bauer stated that the pro-
gram might be summarized as follows:
A limited number of singers and in-
strumentalists agree to meet at specified
intervals for reading and studying music.
A preliminary program arranged before-
hand is read at the first meeting, and works
chosen from it for more detailed study. At
each meeting, part of the time will be de-
voted to reading new works and part to
study of interpretations of works already
performed.
Members will take part in groups of
varying size, and as some members will
undoubtedly be able to sing as well as to
play an instrument, the occasional inclusion
of madrigals or part songs in the programs
should be enjoyable to all. Those who can
play two instruments or are willing to learn
an additional one will be valuable additions
to the group.
At first the services of an experienced mu-
sician will probably be needed to suggest
programs and indicate certain principles of
ensemble study.
As a later feature, the plan contemplates
the formation of other groups, which can
combine in various ways and alternately
REVIEW,
prohibits deducting \2 l /i per cent of your
capital loss if the tax rates paid do not reach
that figure.
In other words, if the taxpayer's net in-
come, including capital gains, does not exceed
$28,000 with the rates now in force, then
the capital gains provisions do not apply and
capital gains and losses are treated as ordi-
nary gains and losses.
It must be borne in mind that nothing in
the proposal for the abolition of the capital
gains provisions affects the taking of straight
losses as deductions from income or the addi-
tion of straight gains to income. For instance,
if you buy a security today for $1,000 and
sell it at the end of six months for $500 you
have suffered a straight loss of $500, which
is fully deductible, regardless of the amount
of your income.
What the Committee on Ways and Means
will recommend to Congress after its review
of all proposals, is purely a matter of con-
jecture. However, it is the writer's opinion
that the capital gains and losses provision
will not be abolished but rather that the rate
will be lowered.
listen to and perform in the programs. As
the quality of the performance improves,
guests may be invited, and finally a public
concert may be considered. Mr. Bauer sug-
gests that the proceeds from such a concert
might be devoted, following the example of
the Beethoven Association, to purposes of
general musical interest.
NEW YORK PIANO MOVERS
According to Mr. Bauer, an organization
FORM ASSOCIATION
of this kind is important in that personal
participation of music lovers in music mak-
The Piano Movers' Association of Greater
ing is indispensable for the maintenance of
New York, Inc., has been organized by a
high artistic standards in every community.
number of local trucking firms engaged in
"It would be disastrous," he says, "to the
the handling of pianos. The officers of the
cause of general culture if the growing habit
new organization, which has headquarters at
of deriving vicarious satisfaction from the
305 East Fifty-first street, are: President,
performances of professional experts were
John J. Leonard; vice-president, Charles F.
finally to lead to the destruction of the ac- Byrnes; financial secretary, Louis Marx; sec-
retary, Fred Ro.ew, and treasurer, Harry
tivities of the musical amateur."
Leichtman. The purpose of the association,
The Nusbaum-Kring Music Co., Inc., has it is stated, is to improve the standards of
been chartered in Richmond, Ind., to engage the craft and to render better service gen-
erally.
in the general music business.
T W O ATTRACTIVE
STYLES IN UPHOLSTERED
ROUND, TAPERED LEG BENCH
Ionk Bench es
Should Satisfy Your Most
Discriminating Requirements
Artistic Coverings of Jacquard
Velours and Similar Fabrics
WIDE RANGE OF COLORS
Top Size 13x321/
Stock Now for New Sales!
4 or More
$6.75
TONK MFG. CO.
Established 1873
1912 Lewis Street
CHICAGO, ILLINOIS
Shipping Weight 33 lbs.
PRICES: M A H O G A N Y OR WALNUT BASES

,
Less than 4
$7.25
Fluted Legs 25c Extra—Order Style 85*4
Be sure and specify on your order height wanted—
color of wood and finish and whether dull or polish.
Genuine Angora Mohair $1.00 Extra
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
NEW VIGOR FOR THE
PIANO BUSINESS
(Continued from page 5)
February, 1932
17
observation purposes. It is a pure commer-
cial plan that works. There are many pit-
falls in the way, but after several years of
experimental work these have been removed
and others can avoid these pitfalls by keep-
ing in close communication with our or-
ganization. It requires energetic work and
no lazy person or organization can succeed
in it. It is equally applicable to a one-man
organization or to a large organization. It
is the most interesting work in which we
have ever engaged and the people we sell
to are most appreciative of our efforts and
are extremely enthusiastic in their friendship
for us and for our plan. It is 100% con-
structive and has no destructiveness in it.
We sold one-half more pianos at retail in
our city and close-by community in Decem-
ber, 1931, than we did in December, 1930,
and nearly all of these pianos were sold
under this constructive plan, mostly to people
who had no idea of purchasing a piano be-
fore we approached them and invited their
children for a test lesson. We never ad-
vertise for pupils as we desire pupils only
from the homes where there are no pianos
and where we feel there is a reasonable
chance to sell a piano.
If every community in the United States
were to have this plan in operation in 1932, and
if it wer.e worked as successfully as we have
been able to work it in the last three months
after having developed it through several
years of experimentation, all the inventories
of repossessed pianos would vanish and the
present capacity for manufacturing pianos in
the United States would not be able to supply
the demand. We say this advisedly and with
fear and trembling lest some might assume
that we have become vainglorious.
RCA VICTOR CO.
DISTRIBUTORS MEET
More than 200 distributors of RCA Victor
Co. products, together with their representa-
tives, recently attended a two-day meeting at
French Lick Spring, Ind., where they dis-
cussed at length plans for the 1932 campaign.
Various department officials addressed the
distributors and outlined the company's pro-
gram for the year. Among them Ernest H.
Vogel, instrument sales manager, who ex-
hibited and explained the new line and told
of the increased efficiency at the factory;
Pierre Boucheron, advertising and sales pro-
motion manager, who told of the strong cam-
paign planned around the slogan "Step ahead
with RCA Victor in 1932." And C. L.
Egner, record sales manager, who told of the
increased public interest in records which had
been stimulated through the introduction of
long-playing discs. Other department execu-
tives also talked at some length.
We have the parents join in a community
sing with their own children accompanying
them on a group of pianos, and before the
day of the recital a number of the parents
have already purchased pianos in order that
their children may play better in the recital.
After the recital we sell to as many as pos-
sible of those who have not previously pur-
chased. Then we promptly start preparation
for the next recital and keep on repeating
this operation.
In the meantime, we have been glorifying
the piano and piano instruction in advertise-
ments which we have been publishing daily
in our local newspapers for two years or
more. These advertisements are published
in the form of local news items in the local
news pages of the newspapers. This ad-
vertising has had a telling effect in this com-
munity in causing people to place a high
OHIO ASSOCIATION N O W
valuation on the importance of piano instruc-
tion for children. We never publish a dis-
PUBLISHES NEW MONTHLY
play advertisement without having some
"child appeal" in it also. We glorify the
The Music Merchants' Nrivs is the latest
piano and piano instruction at every oppor-
publication to make its bow to the music
tunity and never try to sell purely on the
trade, it being the official organ of the Music
price appeal. Our humble opinion is that
Merchants' Association of Ohio. The first
price appeal is out of date. We never sold
issue contained general news of the associa-
as high a percentage of pianos without di-
tion's activities, together with an open forum
rect competition with our competitors as we
in which members aired their views of trade
do under the above method.
topics. Carl E. Summers, president of the
association, offered an interesting message to
At our last recital we had a woman
members and the radio address of Past Presi-
present who is at the head of one of the
dent Otto Heaton, of which over 70,000 copies
Educational Departments of the Pennsyl-
were distributed, was published in full.
vania State Federation of Women's Clubs.
Edgar C. Hanford, Springfield, O., is editor
She came over 150 miles to witness this reci-
of the new paper and has done a good job.
tal and expects to recommend to the next
The Ramp Music Store, Spokane, Wash.,
State Convention of Women's Clubs in Penn-
The Thomas Music House, Sharon, Pa.,
sylvania that the Federation of Women's has been incorporated with capital stock of
Clubs start an active campaign to encourage $15,000, by George L. Allen, Rudy N. Allen has purchased the stock of the Curran Music
Co., that city, and is closing it out.
class piano instruction in the public schools. and Julius P. Steele.
We also had present dealers from various
parts of Pennsylvania, some of them who
came in desperation and about ready to de-
cide to give up the piano business, but they
returned to their homes determined to go
after the piano business under this new plan
with renewed vigor and had full faith that
it could be done successfully.
Other dealers desiring to witness a recital
can, by writing to the Weaver Piano Co.,
"A Leader Among Leaders"
York, Pa., be advised of each following reci-
tal and receive an invitation to attend for
MEHLIN
PIANOS
PAUL G. MEHLIN 6c SONS
Warerooms:
509 Fifth Ave., near 42nd St.
NEW YORK
Main Office and Factories
Broadway from 20th to 21st Sts.
WEST NEW YORK, N. J.
Backed by Family Pride
BOGART PIANO
COMPANY
500 E. 134th St., New York
GRANDS
UPRIGHTS
PLAYER-PIANOS
KRAKAUER BROS.
Cypress Ave., 136th and 137th Sts.
NEW YORK

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