Music Trade Review

Issue: 1932 Vol. 91 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
EDITORIALLY SPEAKING
eason's (greetings
THE REVIEW extends to the members of
the Music Trade sincere wishes for a suc-
cessful and prosperous year in 1933.
"Let There Be Much Music"
CONSIDERING THE NEW YEAR
AND SOME OF ITS POSSIBILITIES
W
I T H I N a very few days the memorable year
of 1932 will have passed on and a new year
begun. Lacking a crystal ball or the presence
of a Seventh Daughter of a Seventh Daughter,
prophesies are lacking but there are definite facts to be con-
sidered in relation to the business prospects for 1933 that hold
some hope.
In the first place a new National administration is com-
ing into office, and, although its various representatives cannot
perform half the miracles promised during the pre-election
campaign, there will be, unquestionably, an earnest attempt
made to cut governmental expenses, provide farm relief and
otherwise clarify the problems that now exist. The anticipa-
tion of relief, at least, will give confidence to a host of citizens
and is likely to step-up general retail buying.
Although the sale of musical instruments throughout the
country generally has been at low ebb during the year just
closing, with, however, a distinct upturn in many sections
during the fall months, it is to be remembered that produc-
tion, too, has reached a low level and that one or two months
of good business will absorb available supplies of new instru-
ments and start the factory wheels turning again. How high
is up may still be a question, but business men are pretty well
informed as to how low is down.
The members of the music trade of the country, for the
most part, are to be congratulated upon their courage and
confidence in the ultimate soundness of the industry in which
they are engaged. They have kept stores and factories operat-
ing, often at a loss, as evidence of that faith. Their reward
will come with the upturn of business generally and they
will be ready to profit by it before the man who has curled
up and moaned can organize and get going again.
CENTERING ATTENTION ON MUSICAL
INSTRUMENTS OF THE KEYBOARD TYPE
instruments have been widely demonstrated both before audi-
torium audiences and over the radio, and there has been some
speculation as to the manner in which they and other instru-
ments of similar types will fit into the home.
For the average piano dealer these new instruments should
prove of particular interest, not alone for their own sales
and promotion possibilities but for the effect they may pos-
sibly have in encouraging home entertainment. There are
those who regard them as competitors of the piano yet they
go beyond that stage, and, properly considered, offer new
opportunities for musical expression. What should interest
the piano merchant primarily, outside of any sale or profit
possibilities, is the fact that they are keyboard instruments,
that they are not mobile, and once placed in the home must
of necessity remain there until moved for some definite pur-
pose. It is held, and quite properly, that any instrument of
the keyboard type that finds its way into the home serves to
smooth the way for the sale of a piano where none is already
available. It is a point well worth considering.
IS THE PLAYER-PIANO REALLY DEAD
OR IS IT A VICTIM OF NEGLECT
I
S the player-piano dead ? Most members of the trade in
the United States seem to believe so despite the fact that
players—mostly used instruments as well as a considerable
number of new ones—are being sold in substantial quan-
tities in various sections of the country. It appears that dealers
with faith in the product are still able to convince prospective
purchasers of its value as an entertainer. Whatever may be
the status of the player in the United States, due in no small
measure to the indifference of the average dealer to that
instrument in his eagerness to sell grands, the fact remains
that in England they take the player-piano seriously.
Only last month over twoscorc English piano manufac-
turers, as well as a host of dealers, participated in the observ-
ance of a Player-Piano Week. During the week player-piano
music was broadcast in a manner to give the general public
an excellent idea of the possibilities of the instrument and in
local territories serious player-piano recitals served to attract
thousands of visitors, in the aggregate. The main point is that
this one week campaign not only resulted in the immediate
sale of numerous player-pianos in England, but aroused public
interest to a point that insures thousands of prospects for
future sales efforts.
What is the matter with featuring a flayer-piano week in
the United States, if not on a unified national basis at least
on a local basis and on an agreed date ? Such a week, or for
that matter several of them, may not serve to bring the player-
piano back to its former popularity, but unquestionably it
would serve to revive to some extent a market that has been
so badly neglected that it seems dead.
W
I T H I N recent weeks there has been brought to
the attention of the trade and the public at least
two new keyboard instruments of the piano type in
which electrical impulses are utilized to produce
and develop both ordinary and unusual musical tones. These
THE
MUSIC
TRADE
REVIEW,
December,
1932
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
December,
1932
NEW ADMINISTRATION URGED TO CARRY OUT
PLAN FOR U. S. DEPARTMENT OF FINE ARTS
ITH the election of Franklin D.
Roosevelt as president, new impetus
has been given to the cam-
paign for the creation of a Federal depart-
ment to foster the development of the fine
arts in the United States. Such a depart-
ment, it is held, should include a National
Conservatory of Music, as strongly urged
by many in and out of the music industry,
including Frederick P. Stieff, of Baltimore.
The latest move to revive the demand for
a Department of the Fine Arts includes sev-
eral appeals direct to President-elect Roose-
velt to support the plan when he takes office.
In a radio broadcast addressed to Governor
Roosevelt on December 4, Paul Specht, the
noted orchestra leader, said, in part:
"The voice of the people has elected you our
President, and shortly now you will carry
on and name your new cabinet. In relation
to the latter, may I humbly call your atten-
tion to the disorganization of our national
spirit in our national arts and letters; and
in our national song and music; and all the
arts that need a revival to uplift the public
spirit in these times of depression.
"What contributes more to national en-
thusiasm than good American music? The
native kind of music of the distinctive
American tunes that the masses love to hear.
The exhilarating kind that our doughboys
sing in battle. The American melting-pot
of music, born through the days of Stephen
Foster, John Philip Sousa, Harry Von Tilzer,
George M. Cohan, Irving Berlin, George
Gershwin and countless others who have so
nobly contributed to the birth of American
music now recognized and imitated through-
out the world. Verily the day of National
American Music is here!
"Will you recognize and foster its develop-
ment like every other nation has done, and
break the precedent of your predecessors by
naming a Secretary of National Arts; or a
Director of the National Arts, and establish
a National Conservatory of Music? . . .
An enthusiastic move to build up national
spirit? . . . So necessary at this critical
time. . . . And isn't art just as vital now
and as potent a force today to stimulate
enthusiasm hand in hand with politics; with
industry and with science in the promotion
of ultimate American happiness?
"Mr. President-elect, our country needs a
national department of arts; a national direc-
tor to promote this uplifting factor; to pep
up our feelings; to caress our woes and bring
realization to our jays, and to encourage
our forward march through this and every
other depression; to crown our victories and
to give America its real trade-mark in the
propagation of national fame and fortune in
this grand struggle and march of industry
and politics and science that has always
found itself identified with every other
great nation but America."
COMMITTEES APPOINTED FOR
CHICAGO P. & O. ASSN.
encouraging. The progress made, in spite
of the financial troubles of the school board,
is largely due to the interested efforts of
W. J. Bogan and Doctor J. Lewis Browne,
superintendent and director of music respec-
tively of the school.
W
At a meeting of the executive committee
of the Chicago Piano & Organ Association
on December 8, President Louis C. Wagner
announced the following standing committees
for the coming year:
Ways and Means: George L. Hall, chair-
man; Henry E. Weisert, R. J. Cook, H. C.
Dickinson and James V. Sill. Membership:
Adam Schneider, chairman; Hugh A.
Stewart, George F. Lufkin, Frank W. Kirk
and Roy E. Waite. Entertainment and re-
ception: Frank Bennett, chairman; S. D.
Harris, F. S. Moffett, A. L. McNab and F.
E. Abbott. Promotion of Music : Eugene
Whelan, chairman; G. R. Brownell, Ben F.
Duvall and Percy Tonk. Judiciary: Adam
Schneider, chairman; F. S. Whitmore, W. E.
Guyles and Marshall Selberg.
Adam
Schneider continues, as usual, as executive
secretary.
The monthly luncheon meeting of the as-
sociation for December will be held between
Christmas and New Years Day so as to give
the members every possible moment to get
holiday sales without interruption. The
exact date will be announced later.
Developments of the month in connection
with group piano instruction in the public
schools of Chicago are highly encouraging,
the registrations showing a considerable in-
crease over the same period last year. The
questionnaires recently sent by the Association
to public school teachers asking for informa-
tion on actual enrollments and future ten-
dencies are corning in rapidly and are most
REPORTS BIG SUCCESS FOR
NEW BALDWIN CO. LINE
Philip Wyman, a director of the Baldwin
Piano Co., Cincinnati, was in New York
recently on one of his periodic visits and
took occasion to express his enthusiasm re-
garding the manner in which the new Bald-
win line of Masterpiece Pianos had been re-
ceived both by the trade and the public. The
unusual tone qualities and attractive prices
of the instruments in the new line not only
brought many new dealers into the Baldwin
fold, but have resulted in a very satisfying
volume of business, particularly during re-
cent months. Mr. Wyman views the 1933
prospects with full confidence because of the
fact that the new line is now an established
factor.
E. F. DROOP & SONS MARK
SEVENTY-FIFTH ANNIVERSARY
E. F. Droop & Sons Co., a prominent piano
and music house of Washington, D. C, last
month celebrated the seventy-fifth anniver-
sary of the establishment of the business.
E. F. Droop, formerly head of the business,
joined the firm of W. C. Metzerott in 1857
and upon the death of Mr. Metzerott con-
ducted the business under his own name.
The business has been conducted by E. H.
and Carl H. Droop since the death of their
father, in 1908. Both men are very promi-
nent in musical circles in the national cap-
ital.
ROMAN DE MAJEWSKI
MARRIES MISS McGREGOR
Roman de Majevvski, the popular whole-
sale representative of Steinway & Sons, on
December 17 married Helen McGregor,
daughter of Mr. and Mrs. John David Mc-
Gregor, a prominent New York family. The
ceremony was performed in the Church of
the Transfiguration, famous in New York
history as "The Little Church Around the
Corner," and immediately thereafter the
couple left for an unannounced destination
on their honeymoon.
CHAUNCEY D. BOND ON
VISIT TO GOTHAM TRADE
A recent visitor to the New York piano
trade was C. D. Bond, factory superintend-
ent of the Weaver Piano Co., York, Pa. Mr.
Bond was enthusiastic over the campaign
being carried on by his company to develop
sales through the instruction of children in
piano playing. As already noted in THE
REVIEW the Weaver company has been carry-
ing on such a campaign for some months
past. The details are passed on to a number
of the company's dealers who have met with
similar success, finding that the method can
be applied by practically every dealer,
whether his organization is small or large.
SECURES MASON & HAMLIN
AND KNABE FOR OREGON
The United Piano Co., 88 Grand avenue,
Portland, Ore., has been appointed exclusive
representative in that territory for the Mason
& Hamlin and Knabe pianos and with the
arrival of the first instruments a strong
campaign has been launched throughout
Oregon and southern Washington. H. T.
Howell is manager of the company.
The Bensberg Music Stores have opened at
108 West Main street, Prescott, Ark.
HARDMAN, PECK & Co.
Manufacturers of
Fine Pianos for 91 years
433 Fifth Avenue
New York

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