Music Trade Review

Issue: 1932 Vol. 91 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE
MUSIC
TRADE
STEINWAY PIANOS SELECTED AS OFFICIAL
INSTRUMENTS FOR RADIO CITY CROUP
HE laurels held by the Steimvay piano
as an instrument of distinction have re-
cently been enhanced through the selec-
tion of the Steinvvay piano as the official
instrument of the Radio City enterprise in
T
Rockefeller Center, or Radio City, is out-
standing in the interest of the public at
large in New York and vicinity just now
for a number of reasons. First, it is one
of the largest building developments ever
REVIEW,
December,
1932
and the wide publicity given it, the selection
of Steinway pianos as official instruments is
particularly significant. In the music hall
they will be used in connection with musical
programs of the highest class presented on a
scale, it is said, surpassing in elaborateness
anything before attempted. The grand or-
chestra, under Arno Rapee, alone comprises
over one hundred selected musicians and there
will also be the large ballet to support the
The New Radio City Music Hall, Opening Dece Tiber 27 and Equipped With Steinway Pianos—
Left—Exterior; Above—Interior, Seating 6,200
the newly developed Rockefeller Center in
New York. The first unit of Radio City to
be opened to the public is the music hall,
where the first performance will be given on
December 27, and well before the opening
a score of Steinway instruments, the major-
ity of them grands of various sizes, were
delivered to Radio City for the use of the
orchestra and soloists in the auditorium
proper and for installation in the numerous
studios and rehearsal halls. By the time the
music hall and the adjoining RKO Roxy
Theatre are opened many more Steinways
will be in place.
carried on in the city, which fact is particu-
larly significant just now, and a majority
of building operations are being held in
abeyance. The music hall and the theatre,
together with the accompanying office build-
ings, are in the first unit to be opened to
the public, but several other units of the de-
velopment on adjoining sites are either near-
ing completion or will shortly be under way.
The building work has given employment
to over 2,500 men for over a year and will
continue to employ a substantial number of
artisans for many months to come.
In view of the extent of the development
stage presentations and a number of impor-
tant individual artists who have already
been placed under contract. In short, being
associated with the Radio City enterprise,
the Steinway piano will be much in the lime-
light for many months to come.
Just before the opening of the Radio City
Music Hall there was a special display fea-
tured in the show window of Steinway Hall,
calling attention to the selection of the Stein-
way as the official piano and showing letters
from the Radio-Keith-Orpheum interests and
from the executives of Radio City to that
effect.
New Stores and Changes
The Humes Music Co., Columbus, Ga.,
has had its charter amended to change its
name to the Humes Co., with authority to
deal in furniture and electrical appliances
as well as in music.
company's present quarters on Main street, to
allow for the expansion of the furniture de-
partment.
The Gibson Musical Instrument Co., Inc.,
Indianapolis, Ind., has recently been char-
tered for the purpose of manufacturing, sell-
ing and repairing musical instruments. The
incorporators are E. C. Bremerman, A. A.
Fairbanks, F. F. B. Hirsch and W. H. Gibson.
The Becker Music Co. has opened a new
store at 11 Main street, Potsdam, N. Y. The
company's main store is located at Long
Lake, N. Y. The Potsdam branch will be
under the management of Fred Becker.
The Houck Music Co., Little Rock, Ark.,
which for thirty-five years has been located
on Main street, recently moved to new
quarters at 113 East Fourth street. W. P.
Hamilton is president of the company, having
recently purchased the control from the Houck
interests.
The Frederickson-Constant Piano Co. has
succeeded the Frederickson Kroh Piano Co.,
the well-known music house of Oklahoma
City, Okla. The partners in the new com-
pany are George F. Frederickson and J. L.
Constant.
Dorer's Music Shop, Inc., New Haven,
Conn., has been incorporated with capital
stock of $50,000. The incorpoTators are
Emil and Lillian Dorer, of West Haven, and
Lillian Raisen, of New Haven.
The Peffer Music Co., Stockton, Cal., has
leased a floor in the building adjoining the
Miller's Music Store, Beverly, Mass., will
in future be known simply as Miller's, in
view of the fact that furniture and refriger-
ators have been added to the company's mu-
sic line.
The Aegenter & Odland Music Shoppe
has been opened at 109 West Ninth Street,
Sioux City, Iowa. Both members of the
company have been in the music business
for a number of years.
A. W. Maahs has opened a new music
store at 527 Fifth street, Santa Rosa, Cal.,
where he is handling Kimball pianos as
well as radios and sheet music.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
December, 1932
If
of the Mississippi River . . . 38,000
copies always in stock. If you want some-
thing new for Armistice Day . . . some-
thing different for Thanksgiving, address
a card of letter to Schmidt Music Co.,
Davenport, Iowa, and your needs will be
supplied. Schmidt Music Co., established
when Lincoln was president, is familiar
with all sheet music, both old and new.
When you want anything in the line of
music, try Schmidt's First. Remember,
your Armistice Day and Thanksgiving Day
programs will be different if you get your
music at Schmidt Music Co., Davenport,
Iowa. There will be another Schmidt pro-
gram next Monday evening, November 14,
at this same time. Be sure to listen in.
There IS no finer piano than a
KRANICH & BACH
Made under one family's supervision
since 1864
RANICH f BACH
< 0
*
237 EAST 2 3 " STREET
New York
TELLING THE SALES STORY
ON MUSIC VIA RADIO
{Continued from page 9)
Jack: All right. Just for that, I'm going
to get real melancholy and sing "Some-
where a Voice Is Calling." Mother Wake-
field . . . you play for me this time.
Mother: All right.
Singer: "Somewhere a Voice Is Calling."
Mother: There isn't anything very melan-
choly about that Jack. It sounds rather
reassuring to me.
Girl: It does, doesn't it, mother. It is a
comfort to know that, though you're gone,
there's someone back home that cares
enough to call through the dusk and
shadows.
Jack: I believe we're all getting sentimental.
I say . . . what's the book over there
on the table.
Mother: Ohhh, that's a book of duet music
I picked up at Schmidt's today. There are
a lot of things, you know, so let's sing them.
(Leaves of book rattle.) Look here! "Be-
cause You're You," from "The Red Mill."
I saw the original play in New York.
Sing it, please.
Singers: "Because You're You."
Girl: I've always liked that song.
Mother: So have I.
Jack: It is tuneful.
Girl: Oh, see there. We know that, too.
Mother: Another Herbert number "Sweet
Mystery of Life." You know, I saw that
play, too. . . . "Naughty Marietta."
Singers: "Siueet Mystery of Life."
Mother: (Sighs.)
Ahhhhh! That takes
me back to the old days when all the good
stage shows traveled the road and the
theatre was the theatre.
Jack: I'm afraid those days are gone for-
ever, mother Wakefield. Really, we ought
to leave this dandy grand piano here with
you . . . you'd get so much pleasure
from it.
Girl: Leave it here . . . indeed! Why,
father is going to see Mr. Schmidt about
trading in the old upright piano in part
payment on a new Everett grand for
mother.
Jack: He's a brick, isn't he.
Girl: I'm afraid he's still in love with
mother, Jack.
Jack: (Laughingly.) I'm afraid so. It's
just another case of "Love's Old Sweet
Song."
Singers: "Love's Old Siueet Song."
Mother: I'll bet you sang that for me,
didn't you.
Jack: All for you, mother.
Girl: For the best mother in the world.
Jack, you don't know how wonderful
mother is.
Jack: Oh, yes I do. . . .
Girl: No, you don't. I've been holding back
on you, and now I'm going to let you in on
a big secret. Come into the library . . .
look over there in the corner.
Jack: Hmmmmm, new radio.
Girl: That's mother's wedding gift to us
. . . a Howard radio with a cabinet to
match the Everett grand piano.
Mother: It's just a little remembrance.
Jack: It's proof that you're just what Mary
says you are . . . the best mother in
the world!
Announcer: Schmidt Music Co., of Dav-
enport, Iowa, home of the Everett
piano and the Howard radio, also has
the greatest supply of sheet music west
NATIONAL PLAYER PIANO
WEEK HELD IN ENGLAND
Over twoscore piano manufacturing con-
cerns in England participated in the Na-
tional Player Piano Week which was cele-
brated throughout Great Britain during the
week of November 21. During the course
of the week several player piano programs
were broadcast by the British Broadcasting
Co., a feature of the week being a half-hour
player piano recital on November 24.
Local dealers in player pianos cooperated
to the extent of having special window dis-
plays, getting out special promotion matter
and holding player piano recitals in their
warerooms or neighboring halls. It was re-
ported that the campaign not only resulted in
immediate sales of many player pianos but
also opened the way for future sales by re-
arousing the interest of the public in that
instrument.
Matt Kennedy Doing Well
Matt J. Kennedy, formerly well known as
a piano dealer in Chicago and for a number
of years secretary of the National Associa-
tion of Music Merchants, is now winning
success in another neld. At the present time
he is selling a new type of porous bandage
and has built up a wide following in his
territory.
Mrs. Florence Waggoner has opened a new
music store in Canon City, Col., to be known
as "Virgil's Place." She was formerly con-
nected with the Canon Music Store.
Ray Lammers' Music Shop, formerly lo-
cated at 123 East 6th street, Cincinnati, has
been moved to 534 Walnut street, that city,
where an entire building has been leased.
STARR PIANOS
STARR ELECTRIC REFRIGERATORS
CHAMPION and GENNETT RECORDS
ELECTRICAL TRANSCRIPTIONS tor RADIO BROADCASTING
THE STARR PIANO COMPANY
ESTABLISHED 1872
RICHMOND, INDIANA

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