Music Trade Review

Issue: 1932 Vol. 91 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SPEAKING
music of the radio, the talkie and what not and have again
returned to the study of the piano and personal playing.
The other report is from San Francisco, where the motion
picture interests themselves, who have been charged, and with
some basis, with the substitution of mechanical music for
what is termed "living" music, have veered around and made
the orchestra the big talking point in two fine new theatres
in that city, the New Mission and the New Fillmore.
Herman Heller, one of the most prominent of motion pic-
ture orchestra directors, has been engaged to conduct the
orchestra in alternate appearances at the two theatres, and,
what is more important, has had two grand pianos placed in
his orchestra pits of both houses.
In short, these reports from points five thousand miles
apart or more give credence to the statements that personally
created music is again coming to the fore and with it will
come an increased demand for musical instruments in general.
It cannot be expected to be an overnight revival, but cer-
tainly there is a very definite movement in the right direction.
HERE'S A MUSIC MERCHANT
W H O HAS A REAL COMPLAINT
O
N more than one occasion T H E REVIEW has
referred to the complaints of dealers regarding
the activities of music publishers, and the manu-
facturers and jobbers of musical merchandise and
band instruments, in coming into their territories and selling
direct. The practice not only cuts into the dealer's legitimate
profits to a considerable extent, but also discourages him
from tying up capital in an adequate stock. A typical case
is that reported by A. C. Waterman, a music merchant of
Somerset, Pa., who in a letter to T H E REVIEW says:
"A subject that is just fresh in my mind is the bootleg
methods used by sheet music publishers and jobbers. We
had a small orchestra account to whom we were selling music
and they take the name of the publisher and this publisher
is now selling them direct. This same practice is followed
by most of the instrument manufacturers and wholesalers,
and I wonder if the music publishers and jobbers, manufac-
turers and wholesalers would rather have this kind of an
outlet for their merchandise than legitimate music houses;
it rather looks that way to me. How can a merchant stock
merchandise, pay his bills and be a desirable account for
anyone under such unethical business methods?
"We had a situation of this kind up with a band instru-
ment manufacturing company some time ago and had con-
siderable correspondence with their sales manager, which
resulted in this: that inasmuch as a merchant in a small
town does not carry a complete stock of every line on the
market, he is open to cutthroat bootleg competition from
whatever manufacturer or wholesaler that he does not buy
from, rather than have these manufacturers refer the inquiry
to their nearest dealers."
Here again arises the question: Who is going to take care
of the local trade, the manufacturer and jobber, or the re-
tailer? Even in normal times there is not enough business
to split up several ways especially where wholesale discounts
are offered to retail purchasers. It isn't simply a matter of
loyalty but rather one of definite business policy.
HERE'S AN EDITORIAL O N THE PIANO
THAT SHOULD RECEIVE WIDE PUBLICITY
T
HE following editorial, which appeared
in the Minneapolis Journal on Decem-
ber 20 under the caption "The Piano
Comes Back," is so comprehensive and en-
couraging that it requires little comment be-
yond the hope that other newspapers can be
induced to see the light and make similar
comments. The editorial read:
For a time it looked as if the age of me-
chanical music would do away with the liv-
ing-room piano entirely, but the dealers tell
us that it is coming back. Tommy and Mary
are once more strumming out their finger
exercises, and it may be that family music
will one day again hold the household to-
gether on Sunday evenings.
Who can forget the group that used to
gather around the old parlor organ back in
the gay Nineties, to sing In the Gloaming,
and Listen to the Mocking-bird, and best of
all, the old familiar hymns and Moody and
Sankey Gospel tunes? We shall never for-
get the first time we heard a piano, when,
timid lad of eight summers, we marched with
the model school into the normal chapel. A
THE
MUSIC
TRADE
piano! It was the symbol of all luxury, of
the romance of wealth and culture.
Yet a few years, and modern methods of
manufacture brought the piano within the
reach of everyone, and no home was com-
plete without one. But—
Art is long, and time is fleeting.
Sister learned Old Black Joe with varia-
tions, and the Waves of Ocean Galop, but
the higher reaches of music remained an un-
explored country. The mechanical player
and the phonograph all but abolished ama-
te\ir strumming, and began the musical edu-
cation of the American public. Why bother
to practice, when you might be listening to
Bach and Beethoven? Why sing hymns,
when the records brought Caruso and Scotti?
Soon the radio pushed aside the phonograph
and the pianola, and one turned the dial to
hear the living voice of singer and violin and
orchestra. It was unbelievable magic, and
we went radio mad. Alas, the advertising
broadcast took possession of the new magic,
and crooning and jazz drove real music from
the air. A hungry-hearted world is turning
REVIEW,
January,
1932
once more from machinery to life, and the
forgotten piano is dusted and tuned, while
clumsy fingers seek again for the lost chord.
It may be hard on the neighbors, when
the unaccustomed amateur picks out Schu-
mann or Mendelssohn with one finger. But
no harder than the loud speaker, and in-
finitely more promising! After all, the finest
appreciation of music is born of the attempt
to create it. To work over the score of a
symphony or a sonata until every theme, every
transition passage, every suspension and solu-
tion becomes utterly familiar, is to know and
love it, even though one is never able to play
it. To sing a great aria, be it never so falter-
ingly, is to gain a deeper understanding of
its thought and purpose.
The War brought a revival of "community
singing" along with the Liberty Bond drives.
There is a thrill to chorus singing that noth-
ing can replace, and the old-time Sunday
night group around the piano opened the
heart and sweetened the spirit. We may
still have the great music through the phono-
graph and the radio. But we shall the bet-
ter enjoy it, and the sooner outgrow the
atrocities of the present broadcast, if we learn
once more to make music of our own, how-
ever clumsily. It is the doing, not merely
the passive receiving, that trains the mind.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
CHARLES JACOB TURNS OVER BUSINESS
INTERESTS TO BROTHER AND NEPHEWS
MOVE of great interest and impor-
tance to the piano trade took place
on December 30, 1931, when C.
Albert Jacob and his sons, C. Albert Jacob,
Jr., and Charles Hall Jacob, acquired the
entire interests of Charles Jacob in the old
established piano house of Jacob Bros. Co.,
and its affiliated industries, which include the
Mathushek Piano Mfg. Co., James & Holm-
strom Piano Co., Wellington Piano Case Co.,
and several real estate corporations.
In disposing of his interests, Charles Jacob
finally severed his connection with the piano
industries in which he has been an active
factor since 1878. For the past few years
he has not taken an active p%rt in the con-
duct of the piano industries in which he
was interested, the management of these com-
panies having been under the guidance of
the three members of the Jacob family who
now have taken over his interests.
C. Al. Jacob, now senior member of the
varied Jacob Bros, interests, has been an able
and active partner in the business activities
of the two brothers since 1878, and his sons,
Albert, Jr., and Charles H., have been asso-
ciated in business with their father since 1911
and 191+ respectively. It is therefore to be
assumed that the past success of these indus-
tries will be continued into the future. The
A
SCHUBERT PIANO CO. IS
INCORPORATED IN NEW YORK
Just as THE REVIEW went to press an-
nouncement was made of the incorporation
of the Schubert Piano Co., New York, with
200 shares of common stock of no par value.
The Schubert Piano Co. of New York was
dissolved late in January, after having func-
tioned for a number of years, and it is under-
stood that Peter S. Duffy, Jr., formerly active
in the old company is, with others, interested
in the new corporation.
You're Right,
Dr. White!
A Piano Advertisement by S. L. Curtis
As Dr. White said in these pages last month,
"the most pressing problem" is to be
found in the piano's resonance apparatus.
He declares that "at present the complaint
justly made as to every piano is that its
majestic sonorous bass region is ill-
matched . . . by its treble."
Piano Men of America: In the hundred-year-
old Grotrian-Steinweg Piano you will find
the exclusive, patented Homogeneous
Sounding-Board, an amazing resonance
innovation; also, a modern, 1932 (not
1870!) frame, and the marvelous silent
action, and many other new features.
Get the facts about the most enduring piano
—wear-proof, climate-proof, age-proof.
Ask for your copy of The Musical Truth,
describing the immortal Grotrian-Stein-
weg: "World's Finest Instrument."
Curtis Distributing Corp.
119 West 57th Street
NEW YORK
officers of these corporations will now be C.
Albert Jacob, president; C. Albert Jacob, Jr.,
vice-president and treasurer, and Charles
Hall Jacob, secretary. Curtis F. Wellington
will continue as president of the Wellington
Piano Case Co., and John H. Gettell as sec-
retary of Mathushek Piano Mfg. Co.
Charles Jacob resigned as treasurer of the
National Piano Manufacturers Association
last year, after filling that office for many
years, and his nephew, C. Albert Jacob, Jr.,
was elected to that office. Free from all
TRADE
REVIEW,
January, 1932
business ties as he now is, Charles Jacob will
have ample leisure to pursue his favorite
hobby, and the fish in Florida waters during
the winter and the bays of Long Island dur-
ing the summer undoubtedly will learn this
news to their sorrow.
Mr. Jacob is well deserving of a rest after
over a half century of earnest work in the
piano business, in the course of which he
and his company met with a full measure of
success. Jacob Bros, was established in 1878
as a partnership, and was incorporated as a
stock company in 1908. Despite the incor-
poration, however, declares Mr. Jacob, it has
always been a partnership in spirit, which
fact has contributed in no small measure to
the company's progress.
CONTROL OF COLUMBIA PHONOGRAPH CO.
PASSES TO CRICSBY-GRUNOW CO.
OTING trustees of the Columbia
Phonograph Co. announced late last
month an agreement to sell 78,000 of
the 82,524 shares of Columbia stock out-
standing to the Grigsby-Grunow Co., the
prominent radio manufacturers of Chicago.
Control of Columbia Phonograph Co., a
New York corporation, formerly was held
by the Columbia Graphophone Co., Ltd., of
England. When the English company and
the H. M. V. Gramophone Co., Ltd., were
merged into Electric and Musical Industries,
Ltd., in which the Radio Corporation of
America owns a substantial minority interest,
the merger committee undertook to place
shares of the Columbia Phonograph Co. in a
voting trust to eliminate the American prop-
erties from the consolidation.
Announcement of the stock sale was made
by H. C. Cox, president of the Columbia
Phonograph Co., Inc.; Artemus L. Gates,
president of the New York Trust Co., and
Fred W. Shibley, vice-president of the Bank-
V
ers Trust Co., voting trustees of the com-
pany. The statement said also:
"This will give practical control of Colum-
bia in North and South America to the
Grisgby-Grunovv Co., Chicago manufacturer
of Majestic radios and refrigerators, as over
78,000 shares of a total of 82,524 issued
shares of Columbia Phonograph Co., Inc.,
have already been deposited with the voting
trustees.
"It is understood that prior to the sale of
shares Columbia will distribute a capital
dividend of $10 per share. The Grigsby-
Grunow Co. will exchange approximately
4 4/10 shares of its stock for each share of
Columbia. Therefore Columbia stockholders
will receive $10 cash and approximately
4 4/10 shares of Grigsby-Grunow stock, less
certain expenses of the voting trust, for each
share of Columbia deposited with the voting
trustees."
The merged company will have plants in
Chicago, Bridgeport, Conn., and Los Angeles.
ELLAS MARX SEES GOOD
RETAIL PIANO TRADE AHEAD
the Hotel Pennsylvania and were in recog-
nition of the successful work of the various
manufacturers in the preventing of accidents.
Ellas Marx, head of the Ellas Marx Mu-
sic Co., Sacramento, Cal., is confident that
the retail piano business will show a
marked improvement during the year just
opening. In a recent interview he said:
''The year closing showed a drop in the
sale of new pianos. Reverts were greater
than usual. We believe this is the principal
cause of new piano slump. This, of course,
applies to uprights. Our grand piano sales
are going ahead of last year. While we are
not forecasting a record-breaking year for
1932, we are now laying plans to build
up the piano end of our business. We ex-
pect to do twice the business in 1932 that
was done in 1931."
PIANO MANUFACTURERS
WIN SAFETY AWARDS
The Mathushek Piano Mfg. Co., New
York, and Steinway & Sons, Long Island
City, were among the manufacturing con-
cerns in the metropolitan area of New York
who received 100 per cent certificates from
the Greater New York Safety Contest. The
awards were made recently at a dinner at
NEW YORK PIANO TRADE
HOLDS YEAR-END LUNCHEON
The annual Year-End Luncheon of the
New York piano trade, an institution of over
twenty years' standing, was celebrated on
December 30, at the Republican Club, with
some thirty members of the industry or re-
tired members present. The luncheon was
arranged by the permanent committee, con-
sisting of Ben H. Janssen, A. Dalrymple and
Albert Behning, and afforded the occasion
for the expression of some optimistic thoughts
regarding the future.
The first speaker was John J. Glynn, who
drew upon his inexhaustible fund of Irish
stories for a number that reflected common
sense and optimism. Then, in turn, came
Theodore Cassebeer, Mark P. Campbell, A.
H. Kayton, long retired from the trade; Jerome
Ackerly, and finally Richard W. Lawrence,
who outlined what was being done by the
government to remedy the business situation
particularly in relation to the functions of
the newly created reconstruction corporation
in steadying the country's finances.

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