Music Trade Review

Issue: 1932 Vol. 91 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
25
January, 1932
RICHTER MFG. CO. ENJOYS
GOOD YEAR'S BUSINESS
Times World Wide Photos
HERE'S A SEVEN-MAN H A R M O N I C A , THE DADDY OF THEM ALL
This Instrument, Built by the Members of the Optimists' Club of Detroit, Contains
Hohner Chromatic Harmonicas in Various Keys and Attracted Much Attention
Twenty
by Thomas Perry, a Dublin contemporary,
even more famous than Furber.
Judge Cory dismissed Mr. Bailey's suit for
Sam Bailey, a Winnipeg man who did not return of his money, saying that the plaintiff
want a better violin than he bargained for, got more than he bargained for. Now Judge
has been upheld in his attitude by the Trueman has taken the stand that Mr. Bailey
Appeals Court of Manitoba. Justice W. H. is entitled to what he paid for, and need not
Trueman today is on record as reversing the take more.
decision of Judge J. G. Cory in County
Court that Mr. Bailey should be satisfied OLD VIOLIN COLLECTION
with his deal.
From James Croft, dealer in musical in- FOR SETTLEMENT HOUSE
A rare collection of musical instruments
struments, Mr. Bailey bought for $225 a
violin reputed to have been made by John dating back to the Fourtenth Century, about
Furber, an English craftsman. The sale was twenty instruments in all, was presented last
made in good faith, but it was established night to the Music School of the Henry Street
by British experts that the violin was made Settlement by Mrs. Juliette de Coppet
PAID FOR ONE VIOLIN BUT
WOULDN'T TAKE BETTER ONE
There is a very definite trend toward
Stengel, daughter of the late Edward J. de
Coppet, founder of the celebrated Flonzaley
Quartet.
The instruments formed a part of the
music collection of Mr. de Coppet and were
purchased by him in Florence about twelve
years ago, a short time before he died. Mr.
de Coppet's etchings and manuscripts have
been presented by his daughter to the
Juilliard School of Music and his collection
of chamber music to the Fifty-eighth Street
branch of the New York Public Library.
RED-O-RAY and
TONECRAFT STRINGS
C.F.MARTIN&CO.,Inc.
Fall
in...
with the trend toward
Kaplan Strings!
a new popularity stimulated by country-
wide advertising and backed by unques-
tioned superior quality.
PROFIT BY THE INCREASING DE-
MAND—CONCENTRATE ON THESE
OUTSTANDING STRINGS'!
Write for a special proposition in your
territory.
The Richter Manufacturing Co., Chicago,
has grown steadily in trade estimation and
in size of output, due to the constant care
exercised in maintaining and improving,
whenever possible, the Richter standard of
manufacture of fretted instruments. As
President Carl Richter stated his purposes:
"To maintain quality, which means to in-
crease popularity and salability, constant im-
provement in factory methods and increase
in use of finer material and high-class work-
manship are always necessary. We have as
our fixed purpose to make what we call the
Richter quality a trade standard, and this
year added new machinery and introduced
a number of improvements in manufacture
which, with our force of excellent workmen
and long experience, have increased our
reputation for thoroughly dependable instru-
ments. With it, of course, have come in-
creased orders for the Richter line. We are
not resting on past reputation for good work,
and lose no chance to improve our output.
"So, it is with great pleasure that I
thank our distributors and their dealers for
the good reception they have given to our
products throughout the year, and assure
them that we will do our utmost to increase
their satisfaction in the Richter line."
SENDS DEMONSTRATOR
TO SELL ACCORDIONS
The Karpek Accordion Co., 820 S. Six-
teenth street, Milwaukee, Wis., which has
been manufacturing accordions in Wisconsin
for the past sixteen years, is now carrying
on a promotion program by which it sends
out a demonstrator to persons who make in-
quiries about accordions, so that they may
receive a demonstration of the instrument in
their homes. Twelve free lessons are also
being offered to purchasers of instruments.
D. Marin Music Co., San Rafael, Calif.,
has moved to elaborate new quarters, 825
Fourth street, that city.
"
REG. U.S.
iSSLSS
PAT. OFF.
WOUND VIOLIN STRINGS
Each string; packed In an individual
tube. Dealer stocks always In perfect
condition.
NAZARETH, PENNA.
Established 1833
Makers of the original MARTIN GUITAR
They all like the packing
Kaplan Musical String Co.
Guitars, Mandolins and
Ukuleles in many styles
South Norwalk
Conn., U. S. A.
Over a quarter-century of fine string
making.
Send for illustrated catalogue
JOBBER—DEALER—MUSICIAN
Send
this "ad." for fret
sample
string.
V. C. Squier Company
Battle Creek, Mich.
Order from your jobber.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
26
THE
MAKING THE NEWS PAGES
OF THE LOCAL PAPER
(Continued from page 4)
new instrument or line, are good for a
news story and won't cost a cent. At the
same time it will provide the merchant with
better advertising than any paid copy.
N. j . Beihoff, manager of the Beihoff
Music Co., Milwaukee, recognized as one
of the largest band instrument houses in
Wisconsin, has an eye for this type of pub-
licity. He has found that numerous com-
munity papers are glad to obtain authentic
articles treating with music and the why
and wherefore of the various instruments
and are willing to give credit to the person
supplying them with such articles.
As a result, Mr. Beihoff furnished his
community newspaper regularly with ar-
ticles of interest to the musician and the
novice who aspires to playing an instru-
ment. For these efforts he receives credit
at the head of the article together with the
name of his firm. Community newspapers
do not, and cannot for the most part, sub-
scribe to feature services which supply the
larger newspapers and consequently are
glad to receive this sort of material, espe-
cially when they know it comes from one
who is intimately acquainted with his sub-
ject. As an authority on music and musical
instruments, Mr. Beihoff's articles are re-
ceived with open arms.
The Beihoff Music Co. serves as distribu-
tors for Buescher band instruments in
southeastern Wisconsin, and Mr. Beihoff has
found his literary efforts to repay him, for
it has given him excellent advertising in
the very community in which he is located.
This concentrated publicity had aided mate-
MUSIC
TRADE
rially in stimulating the business of the
music house. Mr. Beihoff believes that any
music store proprietor who knows his busi-
ness can receive similar publicity in his
community newspaper at no cost to him. It
is not necessary to write in flowery terms,
but merely state the facts and the editor of
the paper will do the rest, Mr. Beihoff
assures the novice.
The publicity which he receives is only
confined to these articles for whenever any-
thing of interest to his patrons and the pub-
lic occurs in connection with his business he
sees to it that it receives mention in the
paper. All of which can be applied under
the heading of good merchandising.
ADEQUATE STOCK NEEDED
FOR ACCORDION SALES
Adequate stock is seen as one of the im-
portant features in the merchandising plan
of Patti Bros. Accordion Co., 1914 N. Third
street, Milwaukee. The company features
a complete array of piano, chromatic, and
semitoned accordions ranging in price from
$60 to $700. Exteriors of gold, silver, tur-
quoise, pink, black, green and pearl; and
• white are important to the accordion buyer,
it is pointed out. The company lists famous
artists who use accordions from their store.
REVIEW,
January,
1932
equipment of schools with radio and sound
apparatus. Plans for the proposed booklet
were made at a meeting in New York De-
cember 1 of a special committee authorized
by the RMA Board of Directors with Dr.
C. M. Koon, chief of the radio activities
of the U. S. Office of Education. A. C.
Kleckner, of Racine, Wis., is chairman of
the special committee, and plans for the
school booklet were approved by the RMA
Managing Committee at Chicago, December
15.
Orrin E. Dunlap, Jr., for many years radio
editor of the New York Times, has been
engaged as editorial director of the school
booklet. Mr. Dunlap is the author of sev-
eral books on radio subjects.
Completion of the school booklet next
spring is planned. It is designed to promote
use of radio in education, advising and as-
sisting educators on radio educational and
equipment problems.
BI^L
PREPARING NEW BOOKLET ON
RADIO IN EDUCATION
An agreement has been reached between
the Radio Manufacturers' Association and the
U. S. Office of Education, Department of
the Interior, for cooperation in preparing a
booklet to promote radio in education and
\7artu4h'
WILL PRODUCE THE MOST BRILLIANT TONE
AND HAVE UNSURPASSED DURABILITY
TO GET THE BEST OUT OF
YOUR INSTRUMENT USE
THESE STRINGS.
GIBSON MUSICAL STRING CO.
Belleville, N. J.
DIRECTORY OF ADVERTISERS
American Piano Plate Co
21
Mathushek Piano Mfg. Co
14
American and Annex Hotels
20
Mehlin & Sons, Paul G
16
Bogart Piano Co
16
Meyer, Estate of Richard
19
Breckwoldt & Son, Inc., Julius
21
Moore & Fisher Mfg. Co
19
Comstock, Cheney & Co
21
Cowen Furniture Co., Inc
21
Pratt, Read & Co
12
Curtis Distributing Corp
8
Ramsey Corp., Chas
21
Estey Piano Co
II
Robbins Music Corp
22
15
Schirmer, Inc., G
23
26
Schulz Co., M
17
Gullborg Mfg. Co., John S
12
Self-Lifting Piano Truck Co
21
Kaplan Musical String Co
25
Squier Co., V. C
25
Starr Piano Co
13
French & Sons Piano Co., Jesse
Gibson Musical String Co
Kohler-Brambach Piano Co
"
Back Cover
Krakauer Bros
16
Steinway & Sons
Kranich & Bach
13
Teller Sons & Dorner, Robert
Martin & Co., C. F
25
Weser Bros., Inc
Mason & Hamlin Co
Front Cover
Winter & Co
Inside Front Cover
23
9
10

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