Music Trade Review

Issue: 1932 Vol. 91 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE
MUSIC
TRADE
A QUARTET OF NOTED PIANISTS USING THE
MASON & HAMLIN O N TOUR THIS SEASON
O
N the front cover of THE REVIEW this
month appears a photograph of un-
usual interest presenting, as it does,
portraits of four pianists of international
reputation who are playing the Mason &
Hamlin Piano exclusively on their tours of
the country this season.
Most interesting of the group at the
moment, perhaps, is Egon Petri, the noted
Dutch pianist, who is visiting the United
States for the first time, and will give his
first recital in this country at the Town Hall,
New York, on January 11th. Petri comes to
the United States acclaimed by European
authorities as a piano virtuoso of high stand-
ing, comparable to Busoni in his per-
formance.
Then comes Robert Goldsand, the young
Viennese pianist, who has already established
himself in America through the success
achieved by him in his tour last year. He
is said to have one of the longest lists of
bookings of any pianist this season.
Moiseiwitsch, the Russian pianist, requires
no introduction to American audiences be-
cause he is now making his eighth tour of
the United States.
And finally there is George Copeland, the
American pianist, whose individual style of
playing, especially of the music of Debussy
and Spanish composers, has won him high
favor. All in all, it is a remarkable quar-
tette of artists who have selected the Mason
& Hamlin as their medium of expression.
What Petri thinks of the instrument is
evidenced in the following letter which he
sent to the Mason & Hamlin Co.
"Many years before my arrival in this
country the name of the Mason & Hamlin
piano has been familiar to me through my
beloved master and life-long friend Busoni,
who repeatedly spoke with the highest en-
thusiasm of its excellence. You can imagine
my joy when I learned that I should have
the privilege of using it during my American
tour and how eagerly I have been looking
forward to try it myself.
"It is a great pleasure for me to tell you
that my expectations have not only been ful-
filled but surpassed. It seems to me the abso-
lute perfection in pianoforte building—both
from the point of view of mechanism, which
responds to all the various subtleties of key
treatment, and that of tone, which is marvel-
ously sonorous, sustained and, even in the
loudest forte, of a beautiful singing quality.
"To have such an ideal medium through
which to express what one feels in interpret-
ing the works of the great composers is ;i
real joy."
JESSE FRENCH OPEN NEW
SALON IN MONTGOMERY
orator of Scott-Marks, Incorporated. Rich
rugs, prettily shaded lamps, artistic chairs,
and odd tables enhance the individual note.
Pleasing display windows flank both the
Montgomery street and the Lee street
entrance to the salon.
One of the outstanding features of the
new piano warerooms opened on December
1st by the Jesse French & Sons Piano Co.,
at Montgomery and Lee streets, Montgomery,
Ala., is a completely equipped piano studio
where beginners are instructed in the rudi-
ments of piano playing by Frank Woodruff,
who conducts the Jesse French School of
Music.
The Salon for the display of pianos is
most elaborate. A background of soft tones
is created with a wall papering of gold and
pastel design with attractive paneled effect.
The note of gold thus introduced is carried
out in detail in window draperies of dull
gold silk damask elaborately draped in
French style. These hangings were de-
signed by Fred E. Robertson, interior dec-
PLAYER PIANO PUMPS
Dependability Proven
in Ten Years of Service
MANUFACTURED BY
J O H N S. GULLBORG MFG. CO.
2617 ASHLAND AVENUE
CHICAGO, I I I .
Write for Particulars
"ELECTOHA" PUMPS FORMERLY WERE
MANUFACTURED BY MOTOR PLAYER CORP.
SHARP DECREASE IN
CANADIAN MUSIC TRADE
The Canadian musical instrument indus-
try produced $8,250,887 worth of instru-
ments in 1930, according to official report.
This was a considerable decline from the
$13,505,238 worth in 1929. There were 32
individual establishments reporting for
1930, or 10 less than for 1929. Musical
instruments represented $2,777,867 of the
output for 1930; musical instrument ma-
terials, $265,568; and phonographs, radio
sets, and accessories, $5,207,452.
Twenty-three establishments are located in
Ontario Province, 7 in Quebec, and 2 in
British Columbia. Of the total production
of the industry, however, over 60 per cent
continues to be manufactured by firms located
in Quebec, this being due to the greater
production of radio sets, phonograph reco-ds,
and pipe organs in this Province. The
Province of Ontario produced over 39 per
cent of the total 1930 output, while the re-
mainder is accounted for by British
Columbia.
The number of establishments engaged in
manufacturing each class of product in 1930
was as follows: Pianos and organs, 21
phonographs, gramophones, and records, 3
phonographs, radios, records, and parts, 3
and musical instrument materials, 5.
The production of pianos, organs, phono-
graphs, and records all showed a decided
REVIEW,
January, 1932
decrease in both quantity and value in 1930
compared with 1929. During 1930 there
were several items in the "piano and player
piano, actions, parts, and accessories" group
where production totals did not warrant
separate enumeration. This group during
1929 was valued at $817,059, but decreased
to $226,493 in 1930. In 1927 production in
this group amounted to $1,397,512 and in
1928 to $1,125,969.
The value of the various classes of musical
instruments and parts imported into Canada
decreased $1,442,459 for the calendar year
1930. Imports from the United Kingdom
decreased by $28,842 and from the United
States by $1,255,531.
The famous French piano manufacturing
houses of Pleyel and Erard, long strong com-
petitors, have merged.
PRATT READ
SERVICE
We maintain special repair
departments for the conven-
ience of dealers and tuners on
Piano Keys
Organ Keys
Piano Actions
Ivory Parts
Send your work to us for
prompt attention and careful
expert workmanship.
Our price lists on repairs and
materials will be sent on re-
quest. Write for them today.
PRATT, READ & CO.
Established 1806
Deep River, Conn.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
January,
13
1932
ALVIA P. McCOY CELEBRATES
SILVER ANNIVERSARY
There IS no finer piano than a
KRANICH & BACH
Made under one family's supervision
since 1864
•.
RANICHf BACH
237 EAST 2 3 " STREET
New York
PROMINENT AUTHORITIES OFFER SUGGESTIONS
O N MODERN PIANO INSTRUCTION
I
N the publication of an attractive brochure,
bearing the caption "Suggestions on Mod-
ern Piano Instruction," Steinvvay & Son
have rendered a real service to all those
connected with the piano trade, as well as
the thousands who teach or who study the
piano.
The brochure is made up of reprints of
articles bv Dr. John Erskine, president of
the Juilliard School of Music; Rudolph
Ganz, director of the Chicago Musical Col-
lege; Howard Hanson, director of the East-
man School of Music; Josef Hofmann, di-
rector of the Curtis Institute of Music;
Ernest Hutcheson, dean of the Juilliard
Graduate School of Music, and Mme. Olga
Samaroff, of the piano faculty of the Juil-
liard School.
Every one of those whose writings are
quoted is an outstanding figure in the mu-
sical world and particularly prominent in
educational circles. What is said, therefore,
has back of it sound and practical experi-
ence.
Dr. Erskine, in discussing "What should
we teach when we teach music," says in part:
''There was a time when man had daily
compulsions to exercise himself in arts and
crafts. Now that mechanical inventions ex-
cuse us from such exercise, the need is all
the greater to invent a practice of crafts
and arts. 1'his means, in plain terms, that
in our civilization a boy or girl who ha-
bitually plays an instrument or sings, or
dances, or paints, will be a saner and hap-
pier man or woman. It means that even
in the vcars of childhood and earlv vouth
those who are well instructed in music will
prove easier for their parents to get on
with, less restless and unreasonable, better
disciplined, because they are more sane."
Mr. Ganz stresses particularly the reju-
venation of musical educational methods,
pointing out that the scale has given way
to the melody, the tune, that any father and
mother can understand, which encourages
children to make more rapid progress. Mr.
Hanson, in deploring the tendency to neglect
the piano, declares that as an aid to the
student there is no instrument so useful
whether it be in the study of a song and
accompaniment or of operatic and symphonic
scores. Josef Hofmann declares that much
of the trouble experienced in piano teaching
has been due to the wrong method of ap-
proach, holding that the study of the in-
strument would be far more popular with
students and average players if they were
allowed to concentrate more on musical ex-
pression and would be less tormented by pure
finger exercises. Although the latter are nec-
essary, they can be greatly overdone. Mr.
Hutcheson urges that more attention be
given to the amateur player who wishes to
play for pleasu-e and inspiration without
aspiring to acquire professional skill.
The brochure containing the views of these
artists and educators has been widely circu-
lated and should exert a strong influence in
the cause of piano study in general.
N. Silverstone has been appointed manager
of the music department of The May Co.,
in Los Angeles.
Alvia P. McCoy, head of McCoy's, Inc.,
with stores in Waterbury, Hartford, Tor-
rington, Conn., recently celebrated the
twenty-fifth anniversary of his entrance into
the music business, when, as an insurance
agent, he saw possibilities in the sale of
musical instruments and purchased the Ful-
ton Music Co. in Waterbury.
Mr. McCoy met with great success as a
music merchant and in 1910 absorbed the
New York Piano Co. of Waterbury, and
secured larger quarters for the Fulton Co.
Later he secured control of the old-estab-
lished Driggs & Smith Co., also of Water-
bury.
In 1920 Mr. McCoy invaded Hartford,
where he had started his insurance career,
and leased the four-story building at 89
Asylum street.
Shortly thereafter he in-
corporated the business as McCoy's, Inc.,
under which title all the stores operate. In
Hartford, Mr. McCoy took over the old
firm of Sedgwick & Casey, and later acquired
the Skinner Music Co. In 1926 he estab-
lished a branch in Torrington and in the
same year bought out C. I.. Pierce & Co.,
of New Britain, closing the store in that
city last year. Altogether Mr. McCoy is
quite a factor in the music trade of the
nutmeg state.
LOUIS HOCK PROMOTED
BY ATWATER KENT CO.
I.ouis Hock, who during the last seven
years has done field work as an Atwater
Kent representative and supervisor, has been
appointed manager of the Statistical Depart-
ment of the Atwater Kent Manufacturing
Co. and has already taken up his important
new duties.
During his seven years of field work Mr.
Hock has covered every sales territory east
of the Mississippi, and he has a universal
knowledge of distributor and dealer prob-
lems. Mr. Hock replaces John F. McCoy,
who resigned to become a member of an
old Philadelphia textile firm.
Hardman Business Good
Ashley H. Cone, president of Hardman,
Peck & Co., N. Y. stated to T H E REVIEW
that the company's business was showing a
marked improvement with the volume of
sales for December considerably higher than
for the corresponding month the previous
vear.
STARR PIANOS
STARR ELECTRIC REFRIGERATORS
CHAMPION and GENNETT RECORDS
ELECTRICAL TRANSCRIPTIONS £or RADIO BROADCASTING
THE STARR PIANO COMPANY
ESTABLISHED 1872
RICHMOND, INDIANA

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