Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSICAL MERCHANDISE
PHILIP WERLEIN, LTD., ORGANIZES FREE
STUDY CROUPS DURING SCHOOL VACATION
T
HE Philip Werlein Co., Ltd., New Or-
leans' largest music firm, announced
through newspapers and by radio, two
weeks before the close of school, that they
were prepared to give free musical instruc-
tions on any type of stringed or wind instru-
ment to the school children of the city for
the period of the Summer, the instrument to
be purchased at Werlein's.
The purpose for these musical classes is to
prepare the boys and girls to enter their
school bands in the Fall. Special appeal was
made to schools where no band as yet exists.
At the same time a band contest was an-
nounced for the coming school year of 1931
and 1932, prizes to be awarded the winning
bands in May of 1932.
Children who have taken lessons all Sum-
mer and have completed the course will be
eligible to become members of their local
school bands.
To create a spirit of competition the con-
testants were divided into three classes: Class
1—Parochial Schools; Class 2—Girls'Bands,
and Class 3—Public Schools. The first prize
to the winning band is to be a free vacation
on the Gulf Coast; second prize, $1,000 i:i
gold, and third prize, the Werlein loving
cup.
As a reminder and stimulant to the inter-
est on the part of the child, the store runs
an ad once a week, notifying the public of
this opportunity of preparing for the school
bands before the opening of school in the
Fall.
The response has been extremely gratify-
ing, according to the manager of the string
and wind instrument department, where the
plan was hoped to have its most telling effect,
and a marked increase in the sale of this
type of instrument has been noted.
The music lessons are augmented by lec-
tures from the instructors and heads of the
departments of the store on the benefits to be
derived by the boy or girl who belongs to
a school band. The topics scheduled to be
developed through class lectures are:
1. Can the school band contribute directly
to the health of the child?
2. Does the band develop mental activity,
body and nerve control?
3. How does the band training influence
home conduct?
4. How does the band make leisure hours
worthy hours?
5. How does a band teach good citizen-
ship and develop character?
Parents are invited to come in and discuss
these and other topics with the instructors.
Those in charge of the Musical Education
Department and who will head the lecture
course are: C. A. Wagner, Miss Hilda Was-
serman and J. W. Hymen.
The group plan for lessons includes the
period of the Summer vacation or the alterna-
tive of five private lessons for each pupil.
Classifications and ratings will be mad-e
according to the size of the bands, type of
musical instruments, length of time organized
and versatility in drilling.
ACCORDION ARTIST BUYS
ITALO-AMERICAN PRODUCT
shows Gaspare Manfre, of Detroit, Mich.,
concert artist, popular in that territory, who
plays the Italo-American accordions exclu-
sively. The illustration reflects his satisfac-
tion with this new instrument, built especially
for him by the Italo-American Co., of Chi-
cago. He purchased it a few months ago
and it replaced an Italo-American accordion
which he had been playing steadily for nine
years.
Talking with a representative of The
Review D. Petromilli, sales manager, said,
"We are very glad to say that Mr. Manfre
has frequently complimented us on his new
instrument which he feels, and we know, is
as good as the old one which he played so
steadily for nine years, and which is still
good. This one is modern in case design and
has a few refinements which the old one did
not have, but we are proud to say that we
put into every instrument we make our fac-
tory experience at making good ones. Mr.
Manfre's experience with our piano accord-
ions is matched by that of all the performers
who have purchased our instruments and
used them steadily."
In the theatrical world the Italo-American
accordions are well known and are used by
many of the noted public entertainers on
these instruments. The illustration herewith
GASPARE MANFRE
32
The Lines Music Co., Monett, Mo., recently
held the formal opening of their new store,
which attracted a great deal of attention.
THE
MUSIC
M. HOHNER, INC., LEASE
NEW AND LARGER QUARTERS
M. Hohner, Inc., distributors in the United
States for the famous Hohner harmonicas and
accordions, last month leased an entire flooT
containing 21,000 square feet in the Armory
Building, 3S1-3S3 Fourth avenue, New York,
to which the headquarters of the company
will be moved at an early date. In the new
premises the Hohner concern will have
almost twice as much floor space as hereto-
fore.
The new lease represents the third move
of M. Hohner, Inc., for the purpose of secur-
ing more space; starting at 354 Broadway in
1900 the company moved to 475 Broadway
in 1905, and in 1911 occupied an entire
floor at their present address, 114 East Six-
teenth street. The growth of the business
made necessary the addition t»f a second floor
in 1922.
FRED. GRETSCH C O . ISSUES
FOLDER OF BARGAINS
The Fred. Gretsch Manufacturing Co.,
Brooklyn, N. Y., has just issued a special
folder of special offerings designed to speed
up sales for dealers through the giving of
unusual values. Advertised in the folder is
the new Gretsch Broadcaster guitar, a spe-
cial assortment of six mahogany ukuleles, to-
gether with banjo uk.es and various acces-
sories for the trap drummer, such as tam-
bourines, temple blocks, cymbals, etc. In-
cluded in the list is a Soprani piano ac-
cordion of de luxe type at a most interesting
figure.
Price or Quality—
Which dominates your
buying?
Single-sale profits are no indication of a
profitable yearly average . . . . the replac-
ing: of unsatisfactory merchandise at your
own cost, together with increased over
head through sales resistance in promoting
an unatlvertised brand may reduce your
profits far more than the slight difference
you pay for a" well known quality product.
RED-ORAY
and TONECRAFT
STRINGS
give you both quality and price advantage
. . . . quality tiiat has an enviable reputi-
tion of many years standing and a liberal
discount for a profitable yearly average —
plus our guarantee that insures dealers
against loss through any possible dissat s
faction.
Write for full particulars regarding our
complete line of String Products. Oppor-
tunities throughout the country are op; - n
to active dealers.
Kaplan Musical String Co.
South Norwalk, Conn., U. S. A.
TRADE
REVIEW,
August, 1931