Music Trade Review

Issue: 1931 Vol. 90 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
CHANGE OF EXECUTIVES
OF THE Q R S-DEVRY CO.
A number of changes in executives have
recently been made in the Q R S-DeVry Co.
The general offices are now located at the
factory, 4829 South Kedzie avenue, Chicago.
Thomas M. Pletcher resigned as president,
but not as director; Treasurer Barclay was
succeeded by J. V. Kleckner, who becomes
vice-president and general manager. Chas.
Kunzer is general sales manager.
The music roll business of the Q R S Co.
including the equipment, master rolls, etc.,
has been sold to the Imperial Industrial Co.,
of New York City, Max Kortlander, presi-
dent. Mr. Kortlander is well known as a
veteran of the music roll business, and for
years was the technical head of the Q R S
roll plant. It is understood that he made
this purchase for himself and business asso-
ciates and has already announced his inten-
tion to increase the interest of the public and
the trade in player-piano rolls. The Q R S
catalog contains many thousand selections,
embracing all classes of music.
STORY & CLARK PLANT TO
RUN THROUGHOUT SUMMER
For the first Summer in years the Story &
Clark Piano Co.'s factory at Grand Haven,
Mich., will not shut down or take a Summer
inventory, but will work the whole Summer
through without any time off for repairs.
The piano business at Story & Clark has
been highly satisfactory of late, with orders
for grands particularly good. Five carloads
were among the July shipments, two of these
being for a northwestern State, two for a
mid-west State and one for a southwest State.
In addition widely distributed orders for a
few from each of many dealers contributed
to make quite a large total. President Frank
F. Story is pleased over the outlook for he
spent quite a bit of time at the factory in
July, giving his personal attention to details
of a number of new case designs, which he
intends to add to the company's present line.
THESE DEALERS STILL SEE
LIVE MARKET FOR PLAYERS
August, 1931
began to holler 'wolf and told people the
player was a dead dog.
"We absolutely know that there are lots of
old people without children left home that
still love piano music, and the player is the
thing. But there has been so much published
and said about it that it is almost out of the
race. Musical journals should at least boost
until the manufacturers and big dealers could
have gotten out from under."
CHAS. FREDERICK STEIN
VISITS DEALERS IN EAST
Charles Frederick Stein returned to his
factory at 3047 Carroll avenue, Chicago, on
July 10 after a three weeks' trip to a number
of points in the Central and Eastern States.
He started a few days after the close of the
Chicago convention, where he exhibited for
th,e first time his new upright and made quite
a sensation with it. He said to THE REVIEW:
"I wanted to call on a number of the
dealers who visited us at Chicago, and to
keep appointments which I had previously
made with a number of other piano men. I
visited a number of Ohio cities, six cities in
New York State, a number of the principal
points in New England, in Pennsylvania, and
as far south as Washington, D. C, being
desirous of getting personally acquainted with
the leading dealers in the area I traveled.
"A number of these had written me about
my grands and others had heard of my new
upright, but I wanted to know local condi-
tions, and the dealers themselves in their
business quarters, because while I am nat-
urally desirous of having more representa-
tives for the Charles Frederick Stein piano,
it is to my mind highly necessary that not
only is the dealer convinced of the excel-
lence of these pianos, but it is also necessary,
I think, that he be the sort of dealer that can
handle my kind of piano.
"I made several new and desirable agents,
and negotiated for several more agencies. It
was pleasing to find that so large a propor-
tion of dealers realized that a high-class
piano is, after all, the very best assurance
of a permanently successful business.
"I was pleased to find out how many
dealers are now basing then- business poli-
cies on quality rather than on price because
more of them each year are realizing that a
quality instrument is the best possible adver-
tisement they could have as it brings them
not merely satisfied but highly enthusiastic
customers, who boost such an instrument
among their friends."
One of the comments made by the most
experienced and observant travelers is that
there is still a demand for player-pianos and
consequently for rolls. In fact, a number of
manufacturers of players who never sub-
scribed to the statement that "the player-
piano is dead" are still manufacturing these
instruments and getting a reasonable price SCHUMANN PIANO CO.
for them. Frequent comments along the same
MAKES ONLY ONE GRADE
line are made by dealers who visit the
Every piano leaving the factory of the
western office of The Review.
- Schumann Piano Co., Rockford, III., carries
Last week, in connection with some other the name Schumann on the fallboard, that
correspondence which Sales Manager Hugh company making only one grade of instru-
A. Stewart, of the piano department of the ments. At the present time the company is
Gulbransen Co., has been having with them, making two models of uprights, 3 feet 8
a prominent Indiana firm of music instrument inches and 4 feet 2 inches high, respectively,
dealers wrote him the following comment, and three sizes of grands, namely, Model AA
which is worth earnest consideration:
4 feet 10 inches, Model E 5 feet 3 inches
"In our opinion there should still be a de- and Model M S feet 6 inches. The com-
mand for the player-piano and if the manu- pany's period models comprise Louis XVI,
facturer could muzzle the musical journals Spanish, Italian, William and Mary and
or get them to still boost, not knock, the Sheraton, in addition they make three fine
player would still be in reasonable demand. models in the custom-built lines: the Louis
When the radio came in most every dealer XV, Louis XVI and Duncan-Phyfe.
27
A BALDWIN MESSAGE
OF REAL IMPORTANCE
The Baldwin Co. recently issued a special
folder of envelope size for the use of its
dealers bearing the following imposing mes-
sage:
"Less than three per cent of the criminals
in our prisons can play a musical instru-
ment.
"Ninety per cent of all students graduating
with honors from high school and college
have had musical training.
"Teach your child to play the piano and
'the chances are he will become a useful,
straightforward citizen."
Mrs. Marion Story III
Edward H. Story, of the Story & Clark
Piano Co., was called from his home in Pasa-
dena, Cal., in mid-July for the serious illness
of Mrs. Marion L. Story, aged eighty-eight,
who has long been resident here. Mrs. Story
is the widow of the founder of the Story &
Clark Piano Co., which business has long
been owned and managed by her two sons,
Edward H. and Frank F., the latter being
president of the Story & Clark Piano Co.
Increase for Wurlitzer
Cyril Farny, vice-president of the Wur-
litzer Grand Piano Co., DeKalb, 111., reports
that the business has shown a very nice in-
crease in the first six months of this year
over the same period in 1930 and the pros-
pects are the increase will continue for the
balance of the vear.
THE REVIEW'S
WANT DIRECTORY
NY member of the music trade may
forward to this office a Position
Wanted or Help Wanted adver-
tisement intended for this Department, to
occupy four lines, and it will be inserted
free. Replies will also be forwarded with-
out cost. Additional space charged at
the rate of 25c per line. If bold-faced
type is desired, the cost for same will be
25c a line, 6 words to a line.
Cash must accompany order.
Business Opportunities and For Sale
advertisements inserted as display space
only at $5.00 per single column inch.
A
WANTED—Information of the pres-
ent whereabouts of R. E. Bestor, for-
merly of Minot, North Dakota. Ad-
dress Box D46, Chicago office, Music
Trade Review, 333 N. Michigan Ave.
POSITION WANTED — A-l tuner, repairs
pianos and small goods. Know whole music game.
Desire Southern or Western States. First con-
tract not longer than six months. Address Box
342S Music Trade Review, 420 Lexington Avenue,
New York.
POSITION WANTED—by radio service man
willing to install antennas, also capable piano tuner
and repairer. Single, sober and reliable. Address
Box 3423, Music Trade Review, 420 Lexington
Avenue, New York.
POSITION WANTED—as piano salesman, sales
manager or manager of music store. Twenty
years' experience as sales manager. Employed
now but desire to make a change. Address Box
3420, Music Trade Review, 420 Lexington Avenue,
New
VorW
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
PIANO FACTORY and
PIANO SERVICING
DR. W M . BRAID WHITE
Technical Editor
Some Comments on
NEW INSTRUMENTS
INTRODUCED RECENTLY
Readers of this department of THE RE- conceived on a scale and after a design both
VIEW generally are well aware that I have chaste and elegant. There are many reasons
more than once directed their attention to of the kind, and those who saw the Mathu-
the question of the development of an en- shek Spinet Grand will understand just how
tirely new type of pianoforte, to be specially it is possible to take the oblong shape and
and specifically created for the purpose of
make it into something quite beautiful and
producing an instrument tonally and archi- charming.
tecturally calculated to satisfy the aesthetic
The principal engineering problem con-
tastes of the present day. I have in fact nected with the oblong pianoforte is that of
envisaged and attempted to describe some- taking up the strains of the strings evenly
DR. WM. BRAID WHITE
thing in the shape of the triangular spinet, in face of the fact that the gap necessarily
well known during the seventeenth century, left for the rise of the hammers extends along
T the recent trade convention in many specimens of which are to be found in the line of greatest length. In the case of
Chicago, two among the items on museums. Some particularly pleasing exam- the grand pianoforte this does not matter,
because the main structure is behind this gap,
display attracted most of the at- ples are in the Crosby-Brown collection of
tention of those who came to musical instruments at the Metropolitan Mu- while of course in the upright the question
look at and to appraise pianos. These weTe seum of Art in New York. I confess that does not arise at all. In the oblong piano-
the so-called "Spinet grand" of Mathushek the idea of modernizing the rectangular spin- forte however it does emerge as a very seri-
and the new upright of Charles Frederick et from which came the nineteenth century ous problem. In the old days of the square
^Stein. The most interesting point about them square pianoforte had occurred to me, as no pianoforte it was never, in fact, satisfactorily
both was undoubtedly the fact that each rep- doubt it had to many others; but I also con- solved, save by making the whole construc-
resents a type supposedly obsolete. The fess that I had not expected any manufac- tion enormously heavy and cumbersome. No
Mathushek piano is nothing more nor less turer actually to make the trial. Now that such solution is possible today, and the an-
than a modernized hammer-spinet; while the Mathushek has done it, the whole thing be- swer must therefore be found in more refined
Stein instrument represents the first attempt comes both interesting, and of immediate engineering.
after a considerable interval to bring for- practical importance, so that it is well worth
A great deal can be done indeed by judi-
ward a thoroughly high class artistic piano our while to consider with some care the cious barring. I think that a steel casting
in vertical form. Uprights during the last engineering problems involved in the success- for this oblong shape would be ideal and in
ten years have been steadily declining in ful model of the kind, taking these in both that case the barring need be neither weighty
numbers and in public favor. One and all their tonal and their mechanical aspect.
nor unsightly. But there can be no doubt
THE HAMMER GAP
the new uprights which have appeared dur-
that the oblong plate needs more and more
ing this period have been either reduced in
It ought to be said at the start that the carefully placed barring than does either the
compass or at least cut down to the minimum
shape of the oblong pianoforte fits it ex- vertical or the wing shaped. And I think
in size and, usually, in price also. The
tremely well for modern rooms decorated ac- that the standing in tune qualities and the
emergence of a new upright, to be retailed
cording to eighteenth century English or tonal values of the oblong scale will always
at a good price and strictly upon its tonal
American styles. It also is extremely con- be less than perfectly satisfactory until this
merits, is therefore quite a portent.
question has been taken up and completely
venient for a small apartment because of
settled.
its fitting neatly against a wall instead of
THE "SPINET GRAND"
REPETITION
occupying
needed
space
in
the
middle
of
Even more of an omen is to be found in
The principal mechanical problem to be
the bold step taken by the Mathushek Piano the floor. Moreover, its architecture can be
Mfg. Co., of New York, in constructing and
putting on the market a modern piano in
oblong form, beautiful to look at and well
adapted to the needs of the modern living
room, especially where decorations and the
furnishings have been conceived in that thor-
oughly artistic and delightful style known as
Early American.
Each of these events demands, then, more
The MOORE and FISHER Manufacturing Co.
than passing consideration, for each moves
in the direction of a possible new trade
Deep River, Conn.
policy.
A
WHERE CAN YOU GET
PLAYER ACTION
REPAIRS and SUPPLIES
23
THE
MUSIC
TRADE
REVIEW,
August, 1931

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