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the National
Vol. 90
"DRING in your wheat and trade it
for a piano." That is the meth-
od taken by one Midwest piano con-
cern to stir up some business, make
friends and restore confidence among
the wheat growers in the vicinity. It
sounds a bit Teckless, considering the
reports we read of the wheat situation,
but there are still several piano men
left who will remember it was no un-
usual thing to come back from a sell-
ing trip in rural districts with a cou-
ple of cows and a few pigs as part
of the purchase price of a piano or
organ. It is simply harking back to
the old trading days and the piano
company has been getting some good
publicity out of the stunt and also, we
understand, considerable wheat.
I T is natural that the affairs of the
American Piano Corp. should hold
much interest for the trade at large
for a number of reasons, not the least
of them being the prominent position
held by the original company for many
yeaTS. Dames Rumor and Gossip have
had a glorious time talking of this or
that and suggesting much more. How-
ever, the publication of the corpora-
tion's first annual report in THE RE-
VIEW this month should provide the
trade with considerable real material
for conversation. It is nothing to be
ashamed of and should open some eyes.
A^FTER last year's drought publicity
the average citizen is likely to
have the idea that the State of Arkan-
sas is a second Sahara. That view will
be dispelled, however, upon reading
the article on page five of this issue
which tells how drought and depres-
sion forced the Bean Bros, to go out
after more business, and get it.
Review
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MUSICAL -
MERCHANDISE
Industry
^g^
No. 8
SHEET M U S , C
ACCESSORIES
AUGUST, 1931
TABLE OF CONTENTS
Uncle Sam Reports on Retail Distribution of Musical Instru-
ments
by B. Brittain Wilson
4
;
Depression Helped These Music Dealers
6
by Armand D. Wenzell
Eternal Vigilance the Price of Prompt Collections
..
'
7
by Edward Huppert
Editorially Speaking
8
First Annual Statement of the American Piano Corp
13
W . W . Kimball Co. Buys Welte-Tripp Organ Co
15
i
REGULAR DEPARTMENTS
The World of Radio
'.... 25
Chicago and the Middle West
26
Piano Factory and Piano Servicing
28
(Dr. Wm. Braid White, Technical Editor)
Sheet Music and Books
31
Musical Merchandise
32
B. BRITTAIN WILSON, Editor
RAY BILL, Associate Editor
P. F. SIEBER, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION: FRANK W. KIRK, Manager
333 No. Michigan Ave., Chicago
Published on the First of the Month by Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary and Treasurer, Edward Lyman Bill; Comptroller, T. J.
Kelly; Assistant Treasurer, Wm. A. Low.
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