Music Trade Review

Issue: 1931 Vol. 90 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
August, 1931
Study of Child at the Piano by Anton Bruehl
personalities that rare glamour that
makes the whole world come smiling?
ABOUT OUR
CHILDREN
ABOUT our children we rear our gay-
est dreams, clothe them in our most
poignant hopes, and probe their
futures with a bright fear that is as
old as the world. They will be strong
and brave . . . they must be healthy
. . . to their prosperous door-steps
the pleasant people of the world will
beat a pathway.
The popular people we see about us
are accomplished people . . . accom-
plished in the manners and arts that
generations of culture have tested and
found attractive. It is a share in these
accomplishments that we must give
to our children . . . a share in sport,
in dancing, in art, literature and music.
They need not excel in any of these;
but their performance in all must be
authentic. And this particularly must
be the case with their music. That is
one reason the Steinway is treasured
in important homes where children are
being reared in the cultured tradition.
So run our dreams and our hopes.
. . . But everything we have and all"
The Steinway brings an authentic
that we can do must be brought to
bear on the effort to make these things inspiration to the child's instruction.
come true. In the budding characters It is, in itself, a graceful work of art
we can strive to encourage such few that develops a sense of artistic values
virtues as we, ourselves, had to pass and an appreciation of the utmost in
on . . . the small, lithe bodies we can musical expression. . . . And the
guard and develop . . . but how shall Steinway, choice of the masters from
we imprint upon their dawning little Wagner to Rachmaninoff, leaves the
THE
N S T R U M E N T
O F
T H E
impressionable young talent unhandi-
capped, from the all-important first
moment, by the distortive influences
of practice on less perfect instruments.
Because this finest of all musical
instruments, the Steinway, ranks so
high in the world of excellent things,
it'long has been looked upon as the
exclusive possession of musical artists
or families of wealth. But the fact is,
that every family may acquire the
Instrument of the Immortals on terms
that will not overburden even the
modest income.
A new Steinway Upright piano (T Q ~~J r~
can be bought for a total as Low as
Q / ^_J
(As the Steinway ii made in New York City, this price, naturally,
must be "plus transportation" beyond New York and its suburbs.)
10% down
Used pianos accepted in partial exchange.
If there is no Steinway dealer near you,
write for information to
STEINWAY
I M M O R T A L S
AN EXAMPLE OF STEINWAY NATIONAL ADVERTISING
& SONS, STEINWAY
HALL
109 West 57th Street, New York
STEINWAY
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
[
P I A N O S
R A D I O S
ORGANS
SUPPLIES
s
Music
r T r . tmm
the National
Vol. 90
"DRING in your wheat and trade it
for a piano." That is the meth-
od taken by one Midwest piano con-
cern to stir up some business, make
friends and restore confidence among
the wheat growers in the vicinity. It
sounds a bit Teckless, considering the
reports we read of the wheat situation,
but there are still several piano men
left who will remember it was no un-
usual thing to come back from a sell-
ing trip in rural districts with a cou-
ple of cows and a few pigs as part
of the purchase price of a piano or
organ. It is simply harking back to
the old trading days and the piano
company has been getting some good
publicity out of the stunt and also, we
understand, considerable wheat.
I T is natural that the affairs of the
American Piano Corp. should hold
much interest for the trade at large
for a number of reasons, not the least
of them being the prominent position
held by the original company for many
yeaTS. Dames Rumor and Gossip have
had a glorious time talking of this or
that and suggesting much more. How-
ever, the publication of the corpora-
tion's first annual report in THE RE-
VIEW this month should provide the
trade with considerable real material
for conversation. It is nothing to be
ashamed of and should open some eyes.
A^FTER last year's drought publicity
the average citizen is likely to
have the idea that the State of Arkan-
sas is a second Sahara. That view will
be dispelled, however, upon reading
the article on page five of this issue
which tells how drought and depres-
sion forced the Bean Bros, to go out
after more business, and get it.
Review
,
T
A
MUSICAL -
MERCHANDISE
Industry
^g^
No. 8
SHEET M U S , C
ACCESSORIES
AUGUST, 1931
TABLE OF CONTENTS
Uncle Sam Reports on Retail Distribution of Musical Instru-
ments
by B. Brittain Wilson
4
;
Depression Helped These Music Dealers
6
by Armand D. Wenzell
Eternal Vigilance the Price of Prompt Collections
..
'
7
by Edward Huppert
Editorially Speaking
8
First Annual Statement of the American Piano Corp
13
W . W . Kimball Co. Buys Welte-Tripp Organ Co
15
i
REGULAR DEPARTMENTS
The World of Radio
'.... 25
Chicago and the Middle West
26
Piano Factory and Piano Servicing
28
(Dr. Wm. Braid White, Technical Editor)
Sheet Music and Books
31
Musical Merchandise
32
B. BRITTAIN WILSON, Editor
RAY BILL, Associate Editor
P. F. SIEBER, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION: FRANK W. KIRK, Manager
333 No. Michigan Ave., Chicago
Published on the First of the Month by Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary and Treasurer, Edward Lyman Bill; Comptroller, T. J.
Kelly; Assistant Treasurer, Wm. A. Low.
Publishers of Antiquarian, Automotive Electricity, India Rubber World, Materials Handling & Distribution, Music Trade Review, Novelty
News, Premium and Specialty Advertising, Rug Profits Sales Management, Soda Fountain, Radio Digest, Radio-Music Merchant, Tires; and operates
in association with Building Investment, Draperies and Tire Rate-Book.

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