Music Trade Review

Issue: 1931 Vol. 90 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AN ATTRACTIVE
MUSIC STORE
IS A REAL
BUSINESS ASSET
Above—Interior view of
new store of Luebtow Mu-
sic Co. Right—The unusu-
\ ally attractive exterior.
O
NE of the most encouraging
signs in the retail music trade
is the interest that many dealers
have shown in the decoration
and equipment of their retail establishments.
Although approximately eighty-five per cent
of piano sales are actually closed outside the
warerooms and through the medium of
direct contact in a customer's home, never-
theless the final selection of the instrument
is usually made in the warerooms and attractive quarters play
no small part in adding satisfaction to the deal. Moreover, there
still remains a substantial portion of the public who first must
see the instruments they desire and they make their decision at
leisure. This class is influenced to a surprising degree by store
surroundings and frequently take distinct pride in the fact that
they were able to buy an instrument at a store noted for its
exclusive qualities.
Although the movement for more attractive retail music
stores has been going on for a number of years, it is unfortunate
that there can still be found dealers who believe that the instru-
ment itself is the thing and that any sort of quarters are good
enough to display it in. It is a matter of congratulation that
the number of these careless and unprogressive dealers is steadily
growing fewer and that the number of really attractive stores
is growing in like proportion.
The Review on numerous occasions has published interior
and exterior views of particularly attractive music stores and
has again the privilege of showing both the outside and the
inside of a retail music establishment in the modern manner,
that of the Luebtow Music Co., at 4630 West North Avenue,
Milwaukee. Perhaps the original character of both the build-
ing and interior arrangement is due to the fact that the
proprietor of this establishment is a woman, Miss Lillian
Luebtow. She did not, however, depend upon her own talent
for decorative effects but enlisted the services of leading archi-
tects and interior decorators in order to secure an attractive
ensemble.
Here is a music store
that is distinctly homelike,
the rich carpetings, easy
chairs and the attractive
draperies are all designed
to put the customer at his
ease and consequently
make him receptive to an
energetic sales talk.
The Luebtow House
was started by the father
of Miss Luebtow, now
deceased, and he was in
the music business for
forty years in Milwaukee.
Miss Luebtow later ran a
music: store for six years, then sold it out and bought and man-
aged a fox farm. Now she has returned, through love of the
music business, to the piano line and has opened a beautiful new
studio which is luxuriously appointed and decorated. It con-
tains a large grand salesroom accommodating sixteen grand
pianos, and the lines she carries are Kranich & Bach, Schumann,
Hazelton, and Luebtow. Two smaller rooms are devoted to
displays of uprights, one room for records, private office, cashier,
and bookkeeper's quarters, and several music studios.
Music dealers who are in the rut so far as their establishment
is concerned may learn much from Miss Luehtow's activities,
for she has produced a building that is not only a credit to the
locality, but serves in itself to attract attention to the musical in-
struments sold therein. In short, four plain walls, antiquated
furnishings and poor lighting arrangements do not make the
type of music store that is likely to get business today in competi-
tion with modern establishments in other lines. First impres-
sions do count and the money that is invested in an attractive
store and in effective window display space pays dividends in
sales, provided the proper effort is there.
That a large percentage of music dealers believe in the
sales value of an attractive store is indicated by the number
of retailers who, during the past year, and with business con
ditions as they are, have seen fit to make substantial invest-
ments either in new quarters or in the remodeling of old in
preparation for an increased volume of business that is
believed to be in the offing. In every case the change has
resulted in stimulating sales.
THE
MUSIC
TRADE
REVIEW,
July.
1931
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Convention of the Music Industries
CHAMBER OF COMMERCE
A
T the annual meeting of the Music
Industries Chamber of Commerce held
at the Palmer House, Chicago, on
June 10, it was announced that a new finan-
cial set-up foT the Chamber had been devised
and adopted whereby the fixed overhead
could be materially reduced and a definite
income for operating commercial and pro-
motional work insured. Under the new plan
the operating overhead of the Chamber for
the coming year is not to exceed $7,500.
This being made possible largely through a
material saving in Tent. Moreover, all af-
filiated organizations making use of Chamber
facilities will be required to give definite
written' contracts for such use of space and
personnel as they! require.
The new plan will eliminate much of the
uncertainty that has existed in the past and
will moreover release for the general and
promotional work of the Chamber a consid-
erable sum of money heretofore absorbed in
office overhead. In short, it insures the con-
tinuance of the Chamber activities on a sound
business basis with a possibility of their ma-
terial enlargement.
PRESIDENT WAGNER'S REPORT
President C. Alfred Wagner, in a com-
prehensive -report of twenty-four printed
pages which was distributed to all members
of the Chamber, reviewed the work of the
organization for the past year and made
some important recommendations.
He first called attention to the fact that the
music industries have not been unique , in
suffering from current economic conditions,
but, along with almost every other line of
American industry, have been a victim of
world-wide business depression. However,
governmental and business authorities are of
the opinion that the worst is past and that
the future will be upward, which has en-
(Continued from page 5)
MUSICAL MERCHANDISE
The' National Musical Merchandise Asso-
ciation of the United States decided to reor-
ganize, take care of the present obligation to
the Chamber, and to profit by the credit serv-
MUSIC
HARRY MEIXELL
Secretary and General Manager •
couraged the members of the trade to fight
harder and more intelligently for the right
to live and grow.
The activities of the Chamber for the year
are divided into three groups, namely: 1—
Musical promotional activities handled by the
National Bureau for the Advancement of
Music. 2—Commercial activities conducted
by the Chamber proper. 3—Supervisory and
administrative activities taken care of by the
Chamber proper for affiliated organizations.
WORK OF THE NATIONAL BUREAU
The National Bureau for the Advancement
of Music was reorganized on November 1,
1930, and has since been operated under a
board of control consisting of three representa-
tives of the music industry, three of the
ASSOCIATION
The decision to liquidate the affairs of
the Musical Supply Association of America
did not come as a big surprise to those
familiar with the affairs of the industry, but
it is to be hoped that some bureau at least
will be set up for taking care of piano manu-
facturers and others in distress without the
waste usually attending court action.
THE
PARTICIPATION IN RADIO CAMPAIGN
ice offered by th-e secretary of that association
which has proven so successful in other divi-
sions of the industry. This same organiza-
tion reorganized last year so that it is becom-
ing more or less of a habit.
WHAT HAPPENED AT
THE CONVENTIONS
SUPPLY
music supervisors and three of philanthropic
organizations. The result has been a broad-
ening of the Bureau's activities in the cause
of music generally rather than in the inter-
est of special groups and, what is equally im-
portant, has brought to its support during the
year $10,000 from the Carjiegie Foundation
with promises of larger support from out-
side sources during the year to come. This is
the outstanding feature of the Bureau's ac-
complishment during the year, for it spells
national recognition as a factor in the de-
velopment of the arts.
TRADE
THE EXHIBITS
Some few months ago when the convention
was first mentioned and with it the plan to
have the usual trade exhibits, there was
much skepticism as to the showing that
could he made under existing conditions. The
pessimists, however, were disappointed in
Chicago, for over twoscore members of the
piano and musical merchandise and radin
trades took advantage of the opportunity to
display their products with an aggregate re-
sult that was distinctly impressive. The dis-
plays, which in unit value and attractiveness
compared favorably with those seen at any
REVIEW,
July, 1931
Mr. Wagner also went into some detail re-
garding the participation of the industry in
the "Keys to Happiness" and "Music in
the Air" programs being broadcast by the
National Broadcasting Co. and with which
the trade is generally familiar.
So far as the commercial activities of the
Chamber are concerned the President re-
ferred particularly to the credit service, the
collection department and the co-ordination
of effort of various trade bodies under the
direction of the Chamber. Then followed
brief reports of the activities of the various
organizations affiliated with the Chamber.
In his recommendations President Wagner
urged that the various associations function
independently with their own offices, official
and clerical staffs, maintain separate bank
accounts, prepare their own work programs
and budgets and pay their bills directly.
Under this plan the Chamber itself will func-
tion solely as a clearing house for problems
and promotion work affecting the industry as
a whole. In other words, the associations
are to be likened to states and the Chamber
to the federal government.
{Please turn to page 8)
previous convention, occupied practically the
entire eighth floor of the Palmer House.
Nor did the exhibits go unnoticed for the
corridors and the rooms themselves were
well filled with dealers throughout the period
of the convention. Those manufacturers and
wholesalers with something new, worth while
and interesting to show reported a very sat-
isfactory volume of orders; in fact, the rep-
resentatives of several concerns were dis-
tinctly enthusiastic over the business booked.
This is to be taken not only as an indication
of present improvement in the music busi-
ness, but of a distinct confidence in the fu-
ture.
Altogether, it was a fine convention from
the standpoint of earnestness and accomplish-
ment and the work of the association execu-
tives in planning and carrying out the pro-
gram was well worth while.

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