Music Trade Review

Issue: 1931 Vol. 90 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
He MoactadeKeview
P I A N O S
R A D I O S
ORGANS
SUPPLIES
Serving
the National
Vol. 90
T HE approach of the convention
serves to emphasize the fact that the
day of the "easy rider" in Association
circles—the fellow who sits back com-
foTtably while others are keeping the
ship of business moving—is past. C.
Alfred Wagner, president of the
Music Industries Chamber of Com-
merce, has something to say, on an-
other page, about the present need for
real co-operation in association work
that is worthy of careful thought. The
Association must .either be thoroughly
representative of the industry or cease
to function. Its work cannot be carried
on by the few for the benefit of the
many.
j ^ LTHOUGH a large proportion of
the population sees a definite
affinity between hot music and cold
drinks, the handling of electric refrig-
erators by music merchants in increas-
ing numbers has a more practical pur-
pose. Chester D. Anderson, a success-
ful music dealer of Canton, O., tells in
THE
REVIEW
this
month
how
Music
Industry
JUNE, 1931
No. 6
MUSICAL
MERCHANDISE
SHEET MUSIC
ACCESSORIES
TABLE OF CONTENTS,
Stage All Set for the Annual Conventions in Chicago
Chronological Program of Conventions
8
10
More General Support Essential for Music Industry's
II
Organizations
By C. Alfred Wagner, President, Music Industries
Chamber of Commerce
Broadening the Appeal of Piano Advertising.
12
Selling Music and Refrigeration
13
An Interview with Chester D. Anderson
Complete List of Convention Exhibits
17
Second Annual Banjo Contest in Rochester, N. Y.
50
he
handles refrigerators as a seasonal line
and with profit to himself and his
salesmen. It's a line that makes music
on the cash register in the Summer
season, declares Mr. Anderson.
, ...
REGULAR DEPARTMENTS
Chicago and the Middle West
I F the morticians—the old-time under-
takers—can put snap into their ad-
vertising copy, why should piano
advertising be dull and commonplace
and based primarily upon price rather
than upon what the price will buy in
culture and entertainment? On page
12 of this issue it is demonstrated that
piano copy can have a real appeal.
40
Piano Factory and Piano Servicing
{Dr. W m . Braid White, Technical Editor)
Sheet Music and Books.
47
Musical Merchandise
50
B. BRITTAIN WILSON, Editor
RAY BILL, Associate Editor
P. F. SIEBER, Circulation Manager
E. B. M U N C H , Eastern Representative

WESTERN DIVISION: FRANK W . KIRK, Manager
333 No. Michigan Ave., Chicago
Published on the First of the Month by Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary and Treasurer, Edward Lyman Bill; Comptroller, T. J.
Kelly; Assistant Treasurer, Wm. A. Low.
Publishers of Antiquarian, Automotive Electricity, India Rubber World. Materials Handling & Distribution, Music Trade Review, Novelty
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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
STAGE ALL
MUSIC TRADE
PALMER HOUSE, CHICAGO, CONVENTION HEADQUARTERS
W
The conventions will hold particular interest for the piano
manufacturers because they will decide upon plans for re-
organization of the National Piano Manufacturers' Associa-
tion en the basis of two divisions, one East and one West, in
order to facilitate the work of the organization. There will
also be a special meeting on Tuesday of the Musical mer-
chandise jobbers in an effort to reorganize that division of
the trade.
So far as the exhibits are concerned there will be enough
to occupy practically the entire eighth Moor of the Palmer
House, over threescore manufacturers and exhibitors of
musical instruments having elected to display their products.
The display incidentally will include some new and novel in-
struments designed to interest the public to the buying point
and which should therefore prove distinctly interesting to
dealers who desire to keep in touch with the new things.
The entertainment program, of course,
will be topped by the annual banquet of
the- National Association of Music Mer-
chants on Tuesday evening, June 9, at
which will appear a number of artists of
high standing and reputation. Even the
early indications are to the effect that the
banquet will be particularly well attend-
ed both by the members of the music
trade proper and by the representatives of
the radio industry who will also be in
Chicago at the time.
Discussions of plans in connection with
the broadcast of piano lessons over some
forty stations on the red and blue net-
I T H I N a few days after this issue of T H E
REVIEW is in the hands of its readers music
tradesmen from all sections of the country will
gather in Chicago to attend
the annual conventions of the Music In-
dustries Chamber of Commerce and its
several affiliated associations including the
National Piano Manufacturers' Associa-
tion, the National Association of Music
Merchants, the National Association of
Sheet Music Dealers, the Musical Supply
Association of America, the National As-
sociation of Musical Merchandise Manu-
facturers, the National Piano and Music
Travelers' Association.
The prospects are that the old guard
of the trade, the men who seldom fail to
attend association meetings, will be out
in full force and with them a host of
"casuals" who while believing in or-
ganization work have heretofore been
more or less indifferent, but this year
realize that much of the future success of
FRED. P. BASSETT
the industry depends upon organized ef- President National Piano Manufacturers' Ass'n.
fort rather than individual endeavor.
This view has been expounded frequently of late for the works of the Na-
business situation has brought an increasing number of prob- tional
Broadcasting
lems which will require the efforts of the best minds of the Co. will constitute
trade in co-operation to solve.
an important part of
Whether the convention visitor is most interested in busi- one or more of the
ness discussions, in the exhibits of latest products or in the convention
sessions,
entertainment offered, he will find much to make the visit to and assurance has
Chicago worth while. In the first place the programs of the been received that E.
meetings of the various associations have been mapped out C. Mills, of the Na-
with direct reference to existing conditions and their improve- tional
Broadcasting
ment where possible, so that the individual dealer should be Co, who has from
in a position to carry back home with him some concrete ideas the start taken a
to help him in his own business. T h e open forums for gen- most active part in
eral discussion on Tuesday and Wednesday should ensure connection with this
this fact.
important broadcast,
THE
MUSIC
OTTO B. HEATON
President National A"oc ; ation
Music Merchants
TRADE
REVIEW.
June, 1931

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