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P I A N O S
R A D I O S
ORGANS
SUPPLIES
Serving
the National
Vol. 90
T HE approach of the convention
serves to emphasize the fact that the
day of the "easy rider" in Association
circles—the fellow who sits back com-
foTtably while others are keeping the
ship of business moving—is past. C.
Alfred Wagner, president of the
Music Industries Chamber of Com-
merce, has something to say, on an-
other page, about the present need for
real co-operation in association work
that is worthy of careful thought. The
Association must .either be thoroughly
representative of the industry or cease
to function. Its work cannot be carried
on by the few for the benefit of the
many.
j ^ LTHOUGH a large proportion of
the population sees a definite
affinity between hot music and cold
drinks, the handling of electric refrig-
erators by music merchants in increas-
ing numbers has a more practical pur-
pose. Chester D. Anderson, a success-
ful music dealer of Canton, O., tells in
THE
REVIEW
this
month
how
Music
Industry
JUNE, 1931
No. 6
MUSICAL
MERCHANDISE
SHEET MUSIC
ACCESSORIES
TABLE OF CONTENTS,
Stage All Set for the Annual Conventions in Chicago
Chronological Program of Conventions
8
10
More General Support Essential for Music Industry's
II
Organizations
By C. Alfred Wagner, President, Music Industries
Chamber of Commerce
Broadening the Appeal of Piano Advertising.
12
Selling Music and Refrigeration
13
An Interview with Chester D. Anderson
Complete List of Convention Exhibits
17
Second Annual Banjo Contest in Rochester, N. Y.
50
he
handles refrigerators as a seasonal line
and with profit to himself and his
salesmen. It's a line that makes music
on the cash register in the Summer
season, declares Mr. Anderson.
, ...
REGULAR DEPARTMENTS
Chicago and the Middle West
I F the morticians—the old-time under-
takers—can put snap into their ad-
vertising copy, why should piano
advertising be dull and commonplace
and based primarily upon price rather
than upon what the price will buy in
culture and entertainment? On page
12 of this issue it is demonstrated that
piano copy can have a real appeal.
40
Piano Factory and Piano Servicing
{Dr. W m . Braid White, Technical Editor)
Sheet Music and Books.
47
Musical Merchandise
50
B. BRITTAIN WILSON, Editor
RAY BILL, Associate Editor
P. F. SIEBER, Circulation Manager
E. B. M U N C H , Eastern Representative
•
WESTERN DIVISION: FRANK W . KIRK, Manager
333 No. Michigan Ave., Chicago
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Kelly; Assistant Treasurer, Wm. A. Low.
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