Music Trade Review

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THE
M U S I C
TRADE
REVIEW,
June, 1931
57
TWO NEW UKE ASSORTMENTS styles, two of each, all of entirely new de-
signs, to retail at $3.00, $3.25, and $3.50,
ANNOUNCED BY HARMONY
and assortment No. 1802, which will be called
The Harmony Co. of Chicago had such a
satisfactory experience last summer in their
offering of the special group of ukuleles to
stimulate summer business that President Jay
Kraus has amplified his selling plans for
this year and put out two groups of ukuleles.
the "National Assortment" containing twelve
different styles, including one each of the in-
struments in the "Economy Assortment"
as well as six higher priced ukes such as
the new Vagabond, Harold Teen, Cheer
Leader, etc. with retail prices running from
$3.00 to $7.50.
Handsome folders for the dealer's use go
with each, and the first deliveries com-
menced May 15. Advance orders indicated
that the jobbers and dealers were enthusiastic
about these offerings.
MARTIN HAS FAITH IN
FUTURE OF HOME MUSIC
ARTHUR LAKE, HOLLYWOOD STAR
PLAYING THE UKULELE
Now each assortment will contain instru-
ments to sell at a variety of prices instead
of uniformity as last year.
Another special feature is the fact that
each uke will be packed in a handsome in-
dividual box within the carton of six, and
it's believed that this is a new feature in
musical merchandise selling. These indi-
vidual boxes are handsome lithographed
packages in vivid colors and will make a
lively window or counter display.
The two assortments are designated as
assortment No. 1801, to be known as the
"Economy Group" containing six different
ments one can make an enjoyable home or-
chestra with no music other than the regular
sheet music necessary. A very effective sales
plan has also been devised and proven out
in several cities so that the dealers have
behind them the certainty of knowing that
it will pay."
MILWAUKEE HIGH SCHOOL
BANDS TO COMPETE
Seven Milwaukee county high school
bands have entered the Milwaukee Leader's
seventh annual band tournament, to be held
in Lake Park on June 12. There will be
but one class in this year's tournament, all
entering musical groups competing directly
with each other for three major prizes.
There are 422 players in the seven bands.
It's a safe prophecy that one of the points
of great interest to the dealers in band in-
struments will be the exhibit of the Martin
Hand Instrument Co. and its local distrib-
utors, the Chicago Musical Instrument Co.,
in Room 815, Palmer House, because they
will there see the new Martin home model
saxophone. This new Martin home model
is a simplified saxophone to retail at a very
moderate price, and as Vice-President and
Sales Manager Fred P. Holtz, of the Martin
Co., said, "It is designed to put the saxo-
phone back into the home." He continued:
"The dealers w r ho attend the convention for
the purpose of getting new ideas on how to
increase sales, and that's one big reason for
conventions, will do well to look over this
new Martin home model saxophone.
"The big and steadily growing sales of
piano accordions and guitars reported by all
dealers recently, and these two instruments
are used almost exclusively for home enter-
tainment, is evidence that the 'home appeal'
is the big appeal and carries out our sugges-
tion, 'Have your own orchestra in your home.'
"With this new Martin home model 'sax,'
with an accordion, guitar, banjo, piano,
ukulele or anv combination of these instru-
SEE THE NEW
MARTIN
HOME MODEL
SAXOPHONE
ITALO-AMERICAN
ACCORDION CO.
At the Convention
PETROMILI.K. & PIATANESI BROS., Props.
The Instrument which will enable every dealer to liven up his Band Instru-
ment Department or fully justify his installing a Department if he hasn't
one.
Not a theory or just an idea but a proven success. Hundreds already sold
in certain key cities selected for try-out.
Remarkably low price and a sure fire selling plan.. All saxophone teachers
will cooperate with you in boosting your sales.
Leading American makers of finest
quality piano accordions, used and
endorsed bv leading artists all over
U. S.
Make this your most important errand during the
Convention.
Active dealers make big profits.
ROOM 815
THE MARTIN BAND INSTRUMENT CO.
ELKHART
We also make tbe GLORIA piano
accordions, fine toned, powerful, de-
pendable, at a lower price.
IND.
3137 West 51st Street
CHICAGO, ILL.