Music Trade Review

Issue: 1931 Vol. 90 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
56
FINAL!
PIATANESI.
Pros.
ALFREDO
MORBIDONI,
Vice-Pres.
ALDO
G.
1509 MILWAUKEE AVENUE
CHICAGO.
The Piafanesi piano accordions are high
grade instruments, built to last and to
give constant satisfaction to the users.
Every one we make Is absolutely guar-
anteed for 5 years.
Phone—Brunswick 0240
Write for Catalogue and Dealer's
Prices.
Exclusive territory and good
profits.
MUSIC
MORBIDONI. Sec.
For 22 years we have been
making piano accordions in
Chicago, of the best material
and workmanship, by skilled
artisans who make this
their life work. All made by
hand and in many styles.
We build also to order on
special specifications. Re-
pairing and exchanging.
WESTERN MUSICAL MERCHANDISE
ASSOCIATION HOLDS MONTHLY MEETING
T
HE regular monthly dinner followed by
a business meeting of the Western divi-
sion of the Musical Merchandise Manu-
facturers' Association was held at the Great
Northern Hotel, May 7, with Vice-President
Kuhrmeyer as chairman.
In addition to the Stromberg-Voisinet Co.,
and former President Jay Kraus of the Har-
mony Co., Armour & Co. were represented
by Secretary H. O. Gable; American Gut
String Co. by H. L. Diehl; Walter Gotsch
Co. by Walter Gotsch, and Regal Co. by A.
E. Hunter.
After the discussion of various plans for
Chicago hospitality to the visiting members
of the musical merchandise industry, a lunch-
eon committee was appointed consisting of
Walter Gotsch, chairman; A. E. Hunter and
H. L. Diehl, to arrange for a luncheon on
June 10, which would precede the annual
business meeting of th.- group provided that
time and date suit the New York members.
Then a copy of the address made by
President H. C. Lomb before the Eastern
Music Supervisors' Conference in Syracuse,
N. Y., was read and favorably commented on.
In his address Mr. Lomb stressed the fact
that each musical instrument has its distinct
field as well as its distinct limitations, which
factors must be balanced against each other
to produce the perfect ensemble. It is in
preserving this balance that manufacturers
of musical instruments and music teachers
can collaborate. For example, it is quite as
short-sighted for a manufacturer to insist on
including an undue quota of certain types
of instruments in a musical unit because it
gives him more pecuniary profit, than it
would be for a teacher to brush aside other
types of instruments because of a bias against
them. Each type of instrument must receive
its just deserts regardless of commercial or
pedagogical associations.
"Latent, unused values of these instruments
may then be discovered," said Mr. Lomb,
"as in the case of the mandolin, which by
virtue of the similarity of its stringing and
its finger positioning frets, could well be used
as an adjunct to the teaching of the more
difficult violin.
"One musical instrument about which
there can be no dispute is, of course, the
piano. The piano needs no panegyric from
me, its unmatched compass, its ten-fingered
adaptability, its soulful tone-quality, and its
vast treasures of musical literature assure
it a place in musical education for all
times."
Mr. Lomb then went on to emphasize
strongly the numerous benefits realized by
the individual through the actual perform-
ance of music on such instruments as best
fitted his temperament and his ability and
pointed to the rapid development of the band
and orchestra movement in the schools
throughout the country as proof of the gen-
eral interest in the actual performance of
music. He urged the supervisors to lend
their full support to the movement in all
its phases.
INCREASED PRODUCTION
FOR KAYKRAFT LINE
The new KayKraft line of fretted instru-
ments has proven so popular that the Strom-
berg-Voisinet Co., of Chicago, its makers,
have had to enlarge their plant space and
increase the number of workmen to fill orders.
President H. K. Kuhrmeyer announces that
his company will be one of the exhibitors at
the music trade convention in June, where
TRADE
REVIEW,
June, 193!
they expect to show some additions to the
KayKraft line.
The factory force is now working over-
time on orders and by June 1 the production
of KayKraft guitars and tenor banjos will
have reached a large volume. By July 15
they will be in production on tenor guitars
and mandolins, which have already created
a fine impression because of their power and
beauty of tone, among the players who have
tried the samples already completed.
These KayKraft instruments (tenor guitars,
mandolins, and banjos) are all of the new
line to go with the KayKraft guitars which
have become so popular, and will carry the
same price range.
NEW BUESCHER CATALOG
BRILLIANT PIECE OF WORK
The Buescher Band Instrument Co., Elk-
hart, Ind., recently issued a new and most
impressive catalog, in fact quite the finest
thing that has yet been seen in the band
instrument field. All the instruments are
illustrated in unusual and most effective
settings and the whole arrangement of the
volume reflects fine typographical craftsman-
ship. The cover is of brilliant, metalized
paper with the catalog title in silver against
a black background, and is of a character
that commands immediate attention.
R. M. Booth, formerly of the Booth Music
Shopp.e, Florence, Colo., has been appointed
manager of the new Knight Campbell Mu-
sic Co. store to be opened in Lamar. The
Booth Music Shf>ppe will be discontinued.
Feature these
JVew
And Put New Life into your String Sales!
New RED-O-RAY and TONECRAFT
aluminum D strings are unquestionably the wisest choice with every
player who desires, brilliant, durable and dependable aluminum
strings. Don't underestimate their sales value! Have your most
"hard to please" customers try them—and watch their instant popu-
larity convince you of their unusual new quality.
Write at once for details of our Free introductory off IT.
KAPLAN MUSICAL STRING CO.
SOUTH NORWALK
CONN., U. S. A.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
M U S I C
TRADE
REVIEW,
June, 1931
57
TWO NEW UKE ASSORTMENTS styles, two of each, all of entirely new de-
signs, to retail at $3.00, $3.25, and $3.50,
ANNOUNCED BY HARMONY
and assortment No. 1802, which will be called
The Harmony Co. of Chicago had such a
satisfactory experience last summer in their
offering of the special group of ukuleles to
stimulate summer business that President Jay
Kraus has amplified his selling plans for
this year and put out two groups of ukuleles.
the "National Assortment" containing twelve
different styles, including one each of the in-
struments in the "Economy Assortment"
as well as six higher priced ukes such as
the new Vagabond, Harold Teen, Cheer
Leader, etc. with retail prices running from
$3.00 to $7.50.
Handsome folders for the dealer's use go
with each, and the first deliveries com-
menced May 15. Advance orders indicated
that the jobbers and dealers were enthusiastic
about these offerings.
MARTIN HAS FAITH IN
FUTURE OF HOME MUSIC
ARTHUR LAKE, HOLLYWOOD STAR
PLAYING THE UKULELE
Now each assortment will contain instru-
ments to sell at a variety of prices instead
of uniformity as last year.
Another special feature is the fact that
each uke will be packed in a handsome in-
dividual box within the carton of six, and
it's believed that this is a new feature in
musical merchandise selling. These indi-
vidual boxes are handsome lithographed
packages in vivid colors and will make a
lively window or counter display.
The two assortments are designated as
assortment No. 1801, to be known as the
"Economy Group" containing six different
ments one can make an enjoyable home or-
chestra with no music other than the regular
sheet music necessary. A very effective sales
plan has also been devised and proven out
in several cities so that the dealers have
behind them the certainty of knowing that
it will pay."
MILWAUKEE HIGH SCHOOL
BANDS TO COMPETE
Seven Milwaukee county high school
bands have entered the Milwaukee Leader's
seventh annual band tournament, to be held
in Lake Park on June 12. There will be
but one class in this year's tournament, all
entering musical groups competing directly
with each other for three major prizes.
There are 422 players in the seven bands.
It's a safe prophecy that one of the points
of great interest to the dealers in band in-
struments will be the exhibit of the Martin
Hand Instrument Co. and its local distrib-
utors, the Chicago Musical Instrument Co.,
in Room 815, Palmer House, because they
will there see the new Martin home model
saxophone. This new Martin home model
is a simplified saxophone to retail at a very
moderate price, and as Vice-President and
Sales Manager Fred P. Holtz, of the Martin
Co., said, "It is designed to put the saxo-
phone back into the home." He continued:
"The dealers w r ho attend the convention for
the purpose of getting new ideas on how to
increase sales, and that's one big reason for
conventions, will do well to look over this
new Martin home model saxophone.
"The big and steadily growing sales of
piano accordions and guitars reported by all
dealers recently, and these two instruments
are used almost exclusively for home enter-
tainment, is evidence that the 'home appeal'
is the big appeal and carries out our sugges-
tion, 'Have your own orchestra in your home.'
"With this new Martin home model 'sax,'
with an accordion, guitar, banjo, piano,
ukulele or anv combination of these instru-
SEE THE NEW
MARTIN
HOME MODEL
SAXOPHONE
ITALO-AMERICAN
ACCORDION CO.
At the Convention
PETROMILI.K. & PIATANESI BROS., Props.
The Instrument which will enable every dealer to liven up his Band Instru-
ment Department or fully justify his installing a Department if he hasn't
one.
Not a theory or just an idea but a proven success. Hundreds already sold
in certain key cities selected for try-out.
Remarkably low price and a sure fire selling plan.. All saxophone teachers
will cooperate with you in boosting your sales.
Leading American makers of finest
quality piano accordions, used and
endorsed bv leading artists all over
U. S.
Make this your most important errand during the
Convention.
Active dealers make big profits.
ROOM 815
THE MARTIN BAND INSTRUMENT CO.
ELKHART
We also make tbe GLORIA piano
accordions, fine toned, powerful, de-
pendable, at a lower price.
IND.
3137 West 51st Street
CHICAGO, ILL.

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