Music Trade Review

Issue: 1931 Vol. 90 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
FINAU PIATANESI,
TRADE
Pre*.
REVIEW,
ALFREDO
MORBIDONI.
May, 1931
Vice-Prcs.
MILWAUKEE AVENUE
CHICAGO.
The Piatanesi piano accordions are high
grade instruments, built to last and to
give constant satisfaction to the users.
Every one we make is absolutely guar-
anteed for 5 years.
Phone—Brunswick
0240
Write for Catalogue and Dealer's
Prices.
Exclusive territory and good
profits.
ALOO
MORBIDONI.
Sec.
For 22 years we have been
making piano accordions in
Chicago, of the best material
and workmanship, by skilled
artisans who make this
their life work. All made by
hand and in many styles.
We build also to order on
special specifications. Re-
pairing and exchanging.
ANNUAL HARMONICA JUBILEE ACHIEVES
USUAL SUCCESS IN PHILADELPHIA
HE annual Harmonica Jubilee in Phila-
delphia for the benefit of the Philadel-
phia Harmonica Band and its activities
was held in the grand ballroom of the
Bellevue-Stratford Hotel, on March 27, and,
as usual, attracted a capacity audience, danc-
ing following the concert proper.
The concert program, under the direction
of Albert N. Hoxie, organizer and conductor
of the Philadelphia Harmonica Band, with
Madam Josephine Lucchese, soprano as solo-
ist, was most elaborate in character, and in-
cluded a number of ambitious selections from
the compositions of Grieg, Luigini, Kreis-
ler, etc. Scenes from Camp Harmonica,
maintained for the band, were shown, and,
in the latter part of the program, the Mili-
tary Band and Bugle Corps of Frankford
Post, American Legion, and Ferko's String
Band, winners of four first prizes in the
Mummer's Parade, appeared. Mayor Mackey,
of Philadelphia, also took occasion to ex-
tend his greetings.
That the city of Philadelphia is proud of
its Harmonica Band was evident from the
fact that electric lighted «igns on the City
Hall Tower called attention to the jubilee,
while Broad street was decorated for the
occasion, and Boy Scouts lined that thor-
oughfare in the vicinity of the Hotel on the
night of the concert as a mark of respect to
the band.
In a letter to Mr. Hoxie, Mayor Mackey
said:
"The Harmonica Movement, in reaching
thousands of the youth of our City, has
materially assisted in creating musical his-
tory in Philadelphia, already rich in cul-
tural tradition.
"This easily accessible instrument, in the
hands of a boy or girl, permits an ele-
mentary education and participation in music
which will yield enjoyment for all their lives.
'Living' music performed by these 'commu-
nity groups' needs our support, especially at
this time, for the value of music must be
considered not as a separate program, but
as an essential element in the attainment of
the fullness of life.
"Mr. Hoxie's self-sacrificing efforts and ac-
complishments, combining music and welfare,
deserve and have acquired international as
well as national acclaim and recognition.
"I extend my heartfelt congratulations to
him and to those men and women who are
giving their interest and support to such a
commendable cause; and also to the mem-
bers of the Philadelphia Harmonica Band
who continue to render such noble service
with such wholesome spirit and enthusiasm."
T
The Harmonica Band movement which
was launched in Philadelphia nine years ago
has already grown to a point where it has
achieved international recognition, harmonica
bands having been organized in Germany
and other countries. The National Federa-
tion of Music Clubs has taken an active
interest and plans to organize some 400 har-
monica bands throughout the country in the
next few months.
The annual harmonica contest will be held
on May 7 this year at the Baptist Temple
in Philadelphia, under the auspices of the
Boy Council of Philadelphia.
IMPROVEMENTS IN PLANT
OF RICHTER MFG. CO.
The Richter Manufacturing Co., makers
of the Richter line of fretted instruments,
and owners of one of the best arranged and
most efficient plants in the industry, have
made further improvements in their equip-
ment.
President Carl H. Richter, who is justi-
fiably proud of the fact that his previous
experience in the factory has made him
capable of performing every part of the
work necessary in building the Richter line
of instruments, called attention to a new
system of automatic heat regulation and con-
trol just installed, which has proven highly
satisfactory. President Richter's energy and
mechanical ability have made possible a
steady increase in the factory output.
NEW TYPE OF CASE FOR
PIANO ACCORDION
A new type of piano accordion case
"California Style," made by the Acorn
Sample Co., 208 West Kinzie street, Chicago,
is now ready for delivery. It will be wel-
comed by every dealer and user of piano
accordions, because of its novel and valu-
able features. This new type of case made
by the Acorn Co. stands upright, without any
support because the top is double hinged,
and folds backward to form its own sup-
port, so that the accordion can be slipped
in or out with ease, without the case tip-
ping over. This feature is the result of the
experience of E. Uehlinger, proprietor of
the Acorn Sample Case Co., who has ap-
plied for a patent on it.
They also manufacture a square piano
accordion case with the Uehlinger double-
hinged top. There is no waste of space
in this new type of case, which has two
special compartments which make it com-
plete for a traveler. One pocket, with a
cover, holds personal belongings, while the
other, containing a removable flat hand case,
holds a quantity of sheet music.
MAKE LOWER PRICED
PIANO ACCORDIONS
The Italo American Accordion Mfg. Co.,
Chicago, has made an addition to its well-
known line, and is now putting out the
Gloria piano accordions. These are lower
priced, made to reach a wider and more
popular market among the people who cannot
afford to buy high-priced instruments, but
who appreciate the musical advantages of the
well-made piano accordions.
a triumph
Less than two months on the
market . . . and today's out-
standing seller. Timeliness
and quality is the answer . . .
timeliness that compels in-
terest among millions of
newspaper r e a d e r s every-
where . . . quality entirely
unexpected in a popular
priced uke.
FOR SALE BY ALL
LEADING JOBBERS
Get in touch with your fa-
vorite jobber NOW and cash
in on the demand for
HAROLD TEEN UKES.
The Harmony Company,
Makers
1740 North Lawndale Ave.
CHICAGO
That Is Sweeping the
Country
SPECIAL CARTON
OF 6
Complete With Free
Display Material
HAROLD TEEN
UKULELES
13 50
Assorted Colors in Carton
Price in Smaller
Quantities, $2.35 Each.
Retail Price, $4.50.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
36
THE
MUSIC
A TRIO THAT BUILDS PIANO ACCORDION BUSINESS
(Continued from page 6)
FUEE
LESSONS
on
the
PIANO
ACCORDION
One of TODAY'S and TO-
MORROW'S most popular in-
struments! With every Piano
Accordion, we give a course
of PRIVATE lessons from
BERT EBERLE, the famous
teacher of famous artists!
You will play in a REMARK-
ABLY short time!
HOHSIl
SOPRANI
and Other Makes
Our stocks are the greatest
in the West—with special
models for women and chil-
dren. A price to fit every purse.
EASY TERMS
—with trade-in allowance for
your old piano or other in-
struments.
(and they usually are convinced), we pro-
ceed to close the sale, giving them the course
of six free lessons. We have several demon-
stration rooms and also a private studio for
the teacher who continually teaches every
day in the week.
"To the small goods or musical merchan-
dise department, the piano accordion is a
lifesaver. It comes at a time when we need
a large unit of sales to beep our sales up and
it surely is welcome—especially so because
of the handsome margin of profit the dealer
has to work on.
"We have handled a great many different
makes of piano accordions—some made here
in the United States and some in Italy—but
the most satisfactory and the line we are
handling practically exclusively at the pres-
ent time is the M. Hohner line.
"We generally have ten or fifteen very
attractive accordions displayed in the win-
dow priced anywhere from $50 up to $500,
showing the complete assortment, with the
signs as above mentioned, urging them to
step into the department for demonstration,
free lesson, etc. This is how we get all or
the majority of our prospects. We have an
occasional inquiry by mail, and, of course,
we advertise in the theatre programs, and
the daily newspapers also produce many
prospects.
''I firmly believe that the many piano ac-
cordions being played over the radio and
being used in the popular orchestras are doing
as much or more than anything else to pop-
ularize this popular instrument. The pop-
ularity of this instrument, in the writer's
opinion, has only started, and I have been
predicting for a year or two that it is going
to be another C Melody saxophone for the
musical merchandise department."
In outlining in general the method used
for developing sales of piano accordions, Mr.
Williamson paid particular tribute to the
exceptional enthusiasm of the entire sales
SOUTHERN
CALIFORNIA
TRADE
REVIEW,
May,
staff regarding those instruments and their
selling possibilities. It is this enthusiasm
back of the method that is rolling up the
sales total, he declares.
QUEER INSTRUMENTS USED
IN PLAYING RUMBAS
When Enrique Madriguera's Havana Ca-
sino Orchestra recorded "Mama Inez" and
"African Lament," a pair of rumba fox
trots, for Columbia, queer and unusual in-
struments were used to produce the effects
which differentiate the rumba from the
customary American fox-trot and make it so
effective.
The heady, barbario beating of the bongo
will be well remembered by all who visited
Havana's famous Casino, and, while there,
have listened to its orchestra. Other in-
struments used with telling effect are the
maracas, which gives the sound as of seeds
being shaken in a gourd—often mistaken
for castanets; the palitos, which is respon-
sible for the tick-tick effect, and the guiro,
which produces the scratching sound.
If, and it now appears most probable,
the rumba is to become a permanent fixture
in American music, these instruments soon
will be part of every orchestra's outfit. Un-
fortunately, up to the present few, if any,
have used them in playing rumbas, and much
of the effectiveness of this unique type of
music has thus been lost.
NEW B. & J. CATALOG
OF SPECIAL OFFERINGS
Buegeleisen & Jacobson, New York, the
prominent music merchandise house, has
just issued a new catalog which includes
many items in the company's lines which
are offered at greatly reduced prices. The
stock is such, according to Samuel Bue-
geleisen, that dealers can turn it over quickly
in special sales and consequently profit ac-
cordingly.
PIETRO DEIRO
MUSIC CO.
the well known vaudeville star
has for the last 15 years arranged
806 South Broadway
6721 Hollywood Blvd.
5364 Wilshire Blvd.
MUSIC FOR PIANO ACCORDION
and still continues in that capacity.
PIANO ACCORDION METHOD
2 ALBUMS OF EASY COMPOSITIONS; EACH
1 ALBUM OF DANCES
JAZZ BREAKS
SCHOOL OF VELOCITY
A TYPICAL ADVERTISEMENT
IN
THEATRE
PROGRAMS
"We turn the pianos taken in trade over
to the piano department at whatever figure
they think is fair to pay us and they usually
have no difficulty in reselling the pianos we
trade in at a handsome margin of profit.
Trade-in allowances are also made on other
types of musical instruments, but in most
cases the allowances made on band and
orchestra instruments are so small compara-
tively that they do not cause us any worry.
"We have signs in our windows suggesting
that we demonstrate and show the instru-
ments, giving one free lesson with no obliga-
tion on their part and if at the end of the
lesson they feel that they can learn to play
SAINT LOUIS BLUES
BEALE ST. BLUES
YELLOW DOG BLUES
DEEP RIVER BLUES
40c
40c
40c
40c
$2.00
75
1.00
1.25
l.OO
HESITATING BLUES
LOVELESS LOVE BLUES
MEMPHIS BLUES
40c
40c
40c
Catalog listing 270 compositions and arrangements for
piano accordion sent free on request.
O. PAGANI 289
Bleecker
St.
1931
New York, N. Y.

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