Music Trade Review

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SHEET MUSIC and BOOKS
SAM FOX PUBLISHING CO. LAUNCHES
STRONG CAMPAIGN ON POPULAR MUSIC
F
EW, if any, programs for the publishing
and exploitation as well as the distribu-
tion of popular songs that have been in-
troduced to the general music trade have
been so comprehensive and so carefully
thought out as that just announced by the
Sam Fox Publishing Co.
On entering the
popular field on a
far more exten-
sive basis than
heretofore,
Mr.
Fox and his or-
ganization h a v e
done so in the be-
lief that the pop-
ular field is open
to every publisher
who has the com-
p o s i t i o n s that
warrant him a
place in that field,
Sam Fox
and that it is pos-
sible to publish and exploit popular songs in
a manner that will prove advantageous to
the dealer and at the same time sell them
to him on a basis that will provide some
genuine profit, coupled with a lower list
price to the public.
Among the first of the new popular num-
bers to be offered by the Fox Co. will be
several particularly interesting selections, in-
cluding, "If You Can't Sing, Whistle,"
BANK-NOTES
THE MONEY HITS
OF AMERICA
99 OUT OF A KINDRED
BY THE RIVER
8AINTF, MARIE
THE SAME AS AYE
I'SED TO DO
WERE YOU SINCERE
THINK A LITTLE
KINDLY OF ME
IT LOOKS LIKE LOVE
Robbins Music Corporation
799 Seventh Ave.
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd St.
New York City
MUSIC
TRADE
W M . WIEMANN HONORED
BY SHEET MUSIC CLUB
William (Bill) Wiemann, general sales
manager for Edward B. Marks Music Co.,
and one of the best-liked men in the music
industry, received added proof of his pop-
ularity recently when he was elected to an
honorary membership in the Men's Sheet
Music Club of Chicago.
At this writing Mr. Wiemann is engaged
on a coast-to-coast business trip, his biggest
of all to date, with not only "The Peanut
Vendor" and his other popular songs travel-
ing at a record clip, but his volume of busi-
ness in standard items being larger than ever
before, also.
"STAR SPANGLED BANNER"
N O W NATIONAL ANTHEM
A bill declaring "The Star Spangled Ban-
ner" to be the national anthem was passed
by the United States Senate on March 3 and
for the first time this country has a national
song so specified by law. The bill as passed
had only one sentence as follows:
"Be it enacted by the Senate and House of
Representatives of the United States of
America, in Congress assembled, that the
composition consisting of the words and
music known as "The Star Spangled Banner'
is designated the national anthem of the
United States of America."
New York
Robert Teller Sons & Dorner
THE
"Southern Moon," "You're as Pretty as a Pic-
ture,' "Adios, My Senorita," "Two Smiling
Eyes," "Cinderella's Wedding Day," "A
Moonlight Memory" and several others which
have already proven their worth.
So far as has been possible each of the
selections offered to the dealers, as well as
those to be offered later, are tested out thor-
oughly to determine their appeal to the pub-
lic. Only when the tests prove satisfactory
is the number presented to the trade.
In the matter of exploitation the new-
Fox popular department promises to operate
most extensively and successfully through
the medium of the radio, the films, the stage,
dance orchestras and every accepted chan-
nel new and old. In this connection much
preliminary work has been done and the
effects are already apparent. All together
some 10,000 contacts have been developed
for exploitation work in connection with the
Fox popular songs.
With an initial price of 12K>c a copy and
a reorder privilege of 15c on the regular
song copies, and introductory price of 18c
for dance orchestrations, there is offered to
the dealer an opportunity for presenting the
music to the public at a price lower than
the average and in keeping with the times.
The Sam Fox Publishing Co. has always
been a strong believer in aggressive pro-
motion work in its standard and particularly
its educational catalogs, and dealers have
the assurance that this experience will bo
put to excellent advantage in connection with
the campaign on popular numbers. Certainly,
so far as the program has been laid out, there
is little left to chance. Its progress will be
watched with great interest.
up a most substantial music business.
Through the mail order division, customers
are served regularly in places so distant as
Hawaii, Cuba, Porto Rico, France, Germany,
Japan and Korea.
Instruction books and folios for almost
every kind of instrument are included in the
stock.
Two special features are the "octavo" de-
partment, supplying choirs, choruses and
quartets, and the "orchestra and band" de-
partment, embracing standard selections in
single copies and in hundreds of folios.
The line of pipe organ music is one of
the largest in Ohio. The department has a
mailing list of about 800 teachers, most of
whom are regular customers.
HEADS MUSIC DEPARTMENT
OF HEATON MUSIC STORE
Mrs. Bessie C. Mackey is manager of the
sheet music department of Heaton's Music
Store which recently moved to handsome new
quarters at 78 North High street, Columbus,
O. Mrs. Mackey has been in charge of the
department for fourteen years and has built
REVIEW,
A p r i l , 1931
Every copy of Century you sell gives you
nine cents profit.
That's why it pays to use Century's free
hookups.
Run our free ad cuts in your local paper.
Greatly increased profits will result if
you do.
Eleven of America's Best Magazines are
now delivering a Century message. Every
reader is told to go to their dealer for their
"CENTURY SHEET MUSIC."
Century's national ads are boosting your
non-copyright sales, and no other pub-
lisher has ever done this for you.
WE ASK YOUR COOPERATION.
CENTURY MUSIC
PUBLISHING CO.
235 W. 4Oth St., N. Y. City
33